You've likely come across Discord if you've needed a fast and efficient way of communicating online.
Discord is a popular chat app. Although Discord initially found its niche as a way for gamers to chat while playing, it has found many more fans, particularly since the arrival of Covid lockdowns.
In addition, we have seen how it can be of immense value to creators. Creators can use Discord to turn their followers into a community.
Here, we explore the beginnings of Discord and the latest Discord statistics that highlight its popularity, revenue, audience demographics, and more.
- Discord’s Origins and Growth Trajectory
- Discord Acquisitions
- Discord Creators
- Discord Users
- Discord Users’ Demographics
- What Do People Do on Discord?
- How Much Time Do People Spend on Discord?
- Discord Servers
- Discord Monthly Visits
- Discord Download Statistics
- Discord Revenue & Net Worth
- Latest Updates on Discord
- What’s Next for Discord?
- Discord’s Road to Success Is Just Beginning
- Frequently Asked Questions
Discord’s Origins and Growth Trajectory
Discord first arrived on the scene in May 2015.
Its creators Jason Citron and Stanislav Vishnevsky were looking for answers to communication challenges like how to enjoy video games while still interacting with friends more efficiently.
Thus, the genesis of Discord quickly became the go-to chat software for the gaming community on Reddit despite Citron's lack of promotion of the app to that specific demographic.
Through various affiliations and donors, Discord grew into the premier software for professional eSports players and expanded into the "chat for gamers."
Discord competed with two well-known apps: Skype and TeamSpeak. Skype targeted the corporate market, while TeamSpeak and Discord initially focused on gamers. However, both were packed with their issues, which is one of the reasons Discord earned so much praise and attention from the onset.
At the time it was created, Discord initially just supported text and voice chat. Two years later, in 2017, it added video calling, streaming, and screen-sharing features.
Today, users can share and swap various files and media. It also supports several integrations like Twitch, Spotify, and Xbox Live. Discord is available as an app on both desktop and mobile platforms. It also works on web browsers. There’s a paid version of the app called Discord Nitro, which offers advanced features for your convenience.
Discord also changed its course when the world was hit with a global lockdown due to the pandemic. The app is no longer just for "chat for gamers," but a "chat for communities and friends."
During the pandemic, many people—not just gamers—started using Discord to communicate with their loved ones, continue socializing (digitally), and escape feelings of isolation. Even content creators and influencers saw value in using Discord in their marketing strategy.
One of Discord's initial innovations was the use of servers. Discord has both private and public servers. Private servers require an invitation to join, while public servers are open, and anyone can participate.
Game players can join a Discord server devoted to a specific game. Over time, admins gained the right to add sub-channels for particular topics. Also, people started making non-gaming servers.
Before long, creators and other non-gamers saw benefits in setting up a Discord server and creating various sub-channels to organize conversations. Servers allow channel owners to split sub-channels into different text channels and voice channels—helpful for organization.
Most recently, Discord has added threads as an additional way to separate conversations. Many servers use bots to do automatic moderation. We previously highlighted some of the best Discord servers for influencers and creators, as well as a selection of the top Discord servers for gamers.
Here are Discord stats to help you understand how the software has set the standard for seamless online communication and how it has progressed to the top.
Discord Acquisitions
1. Discord has acquired four companies, the latest one being Gas in 2023.
In January 2023, Discord acquired Gas, a California-based social media platform for students. Gas allows students to interact, add friends, and answer polls about their classmates.
Before this, in 2021, Discord acquired Sentropy Technologies, a Texas-based cybersecurity platform developer focused on identifying malicious content and online threats. In the same year, they acquired Ubiquity6, a California-based augmented reality company specializing in VR multiplayer technology.
Discord's first acquisition was Blitz App in 2018, a personal gaming coach for various games powered by AI, including League of Legends, Valorant, CSGO, and Fortnite.
Discord Creators
2. Thousands of creators on Discord are earning via Server Subscriptions, and Discord has paid out millions.
In December 2022, Discord introduced Server Subscriptions, which allowed creators to earn money on the platform. Because of this feature’s success, the platform gave more ways for creators to use it to receive money from their fans and subscribers. These are:
- Media Channel: This gives creators a new space to share paid and subscriber-only videos, photos, and files with their respective communities. Media Channels are also combined in posts, so it makes navigation easy for their subscribers or communities.
Video, Screen Sharing, and Text in Stage Channels: This feature allowed creators to video stream their content such as coaching sessions to users at a cost. This allowed them to increase their profits on Discord.
3. Discord gets a 10% share of a creator’s Server Subscription earnings.
While Server Subscriptions are a great way for creators to share content and then earn money, they’re still subjected to Discord’s internal rules. For instance, only 90% of the Server’s Subscription earnings are kept by the content creator. On the other hand, the remaining 10% is given to Discord.
Discord Users
4. There are approximately 614 million registered users as of Q1 2024, 51 million more than the previous year.
Since its inception, Discord has seen a jump in its registered users. This year, Discord recorded 614 million registered users. This is 51 million registered users more than in 2023 or a 9.06% increase.
5. Discord’s monthly active users are at 227.7 million in 2024, a 16.05% growth over its 2023 monthly active users.
Discord also experienced an increase in its monthly active users. Data suggests that Discord has a monthly active user base of 227.7 million. This is 31.5 million users more than its 2023 figure, which stood at 196.2 million monthly active users. This user base is predicted to grow even further to 259.2 million monthly active users in 2025.
6. Meanwhile, daily active users are at 29 million in 2024.
Discord’s daily active users also slightly went up this year. The latest statistics suggest that it has 29 million daily active users in 2024. This is 11.32% higher than last year’s figure, which was 26.5 million daily active users.
7. Discord removed a whopping total of 33 million accounts in Q4 2023.
Discord initiated a crackdown on accounts that violated its terms of service. Around 33 million accounts were deleted in Q4 2023. Roughly 32.97 million or 99.91% of these users were considered spam accounts. Meanwhile, 255,000 of these users were non-spam accounts.
Discord Users’ Demographics
8. There are more male Discord users (67.3%) than female ones (31.5%).
Males outperform females when it comes to the number of users on the Discord platform. According to recent statistics, 67.3% of Discord users are male while only 31.5% of the platform’s users are female. This is a difference of 35.8%.
9. More than half of Discord users (53.4%) are aged 25-34.
Most of Discord’s users are aged 25-34, which is 53.4% of its overall user base. This is followed by users aged 35-44, which has a percentage point of 26%. On the other hand, the age bracket of 16-24 ranks last with a percentage point of 20.6%.
What Do People Do on Discord?
10. 90% of Discord users play games, while 78% use the app for non-gaming activities.
According to Discord, it’s a platform that mainly caters to gamers who want to communicate while gaming. This is evident in the percentage of users who use it for that purpose, which stands at 90%. However, 78% of users utilize the platform for non-gaming purposes, such as live streaming or just chatting with other users worldwide.
How Much Time Do People Spend on Discord?
11. Discord users aged 16+ use the platform for an average of 2 hours per week.
Discord app users aged 16 and up use the platform for 2 hours a week. That translates to 8 hours per month or 17 minutes per day. This is in contrast to Discord users aged 26 and up, who have an average weekly engagement of just 1.4 hours.
12. Discord users in the US use the platform for 9 minutes per day or 280.6 minutes per month.
The average time Discord users in the US use the platform is 9 minutes per day or 280.6 minutes per month. They primarily engage in the platform through community discussions, voice chats, and most especially, gaming.
Discord Servers
Discord Servers is an invite-only place where you and your friends and colleagues can talk, call, and have fun. They’re made to handle large volumes of interactions. A single server can hold up to 500 channels, 50 categories, and 1,000 active threads. Discord servers also host 4 billion minutes of conversations every day. This makes Discord an effective and efficient platform for hosting large groups of people.
13. There are 19 million active servers on Discord weekly.
According to Discord, there are 19 million active servers on their platform every week in 2023. This is a 180% increase from the 6.7 million active weekly servers in 2020. These servers are either publicly accessible or for private groups only.
14. The most popular Discord server continues to be for text-to-image AI Midjourney, with 20 million users as of August 2024.
The most popular server on the platform is Midjourney, with 20 million users as of August 2024. This makes it the largest Discord server as of writing. The rest of the most popular servers are:
- Viggle.AI: This server gives users the capability to make any character move however they want. It currently has more than 4.3 million members.
- LimeWire: This server is an AI studio that generates images, audio, and video. It currently has 2.2 million members.
- Leonardo.Ai: This server is an AI platform that generates content such as game assets, artwork, design elements, and more. It currently has almost 1.8 million members.
- Genshin Impact Official: This server is a place where users can discuss anything about Genshin Impact. It currently has more than 1.8 million members.
15. 21.5 million servers use the most installed bot on Discord.
MEE6 is the most installed bot on Discord. Users can customize this bot to their liking. It’s designed to improve server management and user experience. It’s packed with features like custom commands, real-time social media alerts, and role assignment streamlining using reaction roles. It also offers a leveling system to reward active members, a ticketing system, and more.
There are other bots used by servers on Discord. This includes Rythm (used by 15.2 million servers), Groovy (used by 10.3 million servers), and carl-bot (used by 10.3 million servers), to name a few.
Discord Monthly Visits
16. As of September 2024, Discord has a monthly website traffic of 1 billion.
Discord showed a monthly website traffic of 1 billion in September 2024. This is 15.21% higher than its March 2024 monthly website traffic report, which stood at 868 million. It ranks 32nd in the most visited websites in the world, with Google taking the top spot at 131 billion website traffic.
17. As of March 2024, the United States had the most number of Discord visits with approximately 314 million.
The United States is at the top of the list for the most number of Discord visits at nearly 314 million. This is followed by Brazil with 38 million visits. India ranks third with a total monthly visit of almost 33 million.
Discord Download Statistics
18. Discord had 23.7 million downloads in the last quarter of 2023.
In the last quarter of 2023, Discord had 23.7 million downloads. This is approximately 2 million downloads less than the third quarter of 2023, which stood at 25.83 million downloads.
19. Discord has a total mobile app downloads of 9 million in August 2024.
Discord was downloaded 9 million times in both Google’s Play Store and Apple’s App Store in August 2024. Approximately 5 million of the total number of downloads came from Android users. On the other hand, the remainder of these downloads came from iOS users.
Discord Revenue & Net Worth
20. Discord’s annual revenue reached $575 million in 2023.
Discord recorded an annual revenue of $575 million in 2023. That’s 29.21% higher than Discord’s 2022 revenue, which stood at $445 million.
21. Discord is predicted to be worth $15 billion.
As of May 2024, Discord has an estimated valuation of about $15 billion. It’s also rumored to be preparing for an IPO either in late 2024 or in 2025.
In late 2021, Discord raised $500 million from Dragoneer Investment Group, a US investment fund. This investment happened after Discord's growth beyond video gamers to a broader audience—and after it rejected a $12 billion offer from tech giant Microsoft.
22. In Q4 2023, Discord’s mobile app made $30.61 million.
During the last quarter of 2023, Discord reported over 30 million US dollars in revenues from its mobile app. This is a 6% increase compared to the same quarter of the previous year.
As of May 2024, the United States is the country with the largest share of Discord’s in-app lifetime revenue, representing about 66%. This is followed by Canada with 4% and the UK with 3%. Other countries include France and Australia.
23. Nitro remains Discord’s primary source of income.
Discord as a platform is free to use. Anyone can sign up and enjoy its communication-centric features. It doesn’t earn any money from advertising as they don’t have ads even in their free plans. Because of this, people are wondering how Discord even gains profit.
The answer to this question is that Discord primarily earns its revenue from Discord Nitro sales. This accounted for approximately $207 million in Discord’s annual revenue in 2023. This is $1 million less than its revenue in 2022 but still a big jump from its $173 million estimated revenue in 2021.
Nitro comes in two types:
- Discord Nitro Basic ($2.99 per month)
- Discord Nitro ($9.99 per month)
These subscriptions offer various benefits, including custom stickers, animated avatars and emojis, increased upload limits, high-quality video, and server boosts.
Getting Nitro is particularly useful for those who spend a lot of time on Discord, even if they don’t create servers themselves. Without Nitro, users can only join up to 100 servers at once, but having Nitro raises that limit to 200 servers.
24. Discord supplements its income via Discord Merch.
Another way that Discord earns money is through its merch, though information about its merch sales revenue alone is not publicly available.
Discord has an online marketplace where it sells official Discord-branded items. Users can order apparel like tees, tops, hoodies, sweatshirts, outerwear, and bottoms. The company has partnered with DOTEXE, which is a minority-owned and minority-run company that specializes in street and gaming fashion.
Other merchandise that Discord sells includes plushies, keyboards, streaming gear, headwear, drinkwear, bags, collectibles, and accessories. The store also offers various collections, like DISXCORE which celebrates its 8th anniversary, and Idle Nights based on the best-selling Galactic City Pop album of the same name.
Latest Updates on Discord
Every month, Discord offers new features to their valued users to enrich their experience on the platform. Here are the features added to Discord as of August 28, 2024:
1. Amazon Music is now available on Discord.
With this update, Amazon Music Unlimited customers can use the new “Amazon Music Listening Party” Activity in voice calls and text chats. This allows users to tune in to their favorite music and podcasts.
If you’re not a subscriber to Amazon Music, you can try the three-month trial in the Activity section. It’s worth pointing out that this feature is only available to markets where Amazon Music is available.
2. New Members List Recent Activity Feature
This new feature lets you track your friends’ recent activities like gaming or music on Discord’s desktop app. It also allows for direct engagement with these activities, either through messages or emojis.
Activity cards display these real-time or past activities. Users can expand, collapse, or hide them entirely. You can interact with up to 50 activities at once, allowing you to respond to your friends without leaving the app.
While the feature focuses more on gaming, it will soon allow you to have other activities like Spotify and Crunchyroll. The feature boasts privacy settings that give you the freedom to choose what to share with others. Game profiles also provide deeper insights into the games your friends are playing, such as genre. For now, the feature is still in beta for a limited group of users in English-speaking regions.
3. Added More Features on Xbox on Discord
Discord’s integration with Xbox lets you access your Discord friend’s gaming activities and active voice channels directly on your Xbox Friends List. You can join these voice channels, call your friends, and watch Discord streams from your Xbox Series X|S or Xbox One console without using your phone or PC.
Additionally, the “Happening Now” tab combines Discord and Xbox friends, making it easy to jump into voice chats, watch streams, or start a game. You can also stream your gameplay to friends on Discord.
4. Ability to Resize Picture-in-Picture (PIP) Window on Desktop
Discord finally incorporated a feature long sought by its users. Now, video calls can be resized to as big or as small as you want while exploring your servers and chats on the platform. This update seeks to improve the multitasking capabilities of Discord to initiate productivity among its users.
What’s Next for Discord?
Based on Discord’s updates throughout the years and the trends in the world of technology, here’s what we can expect for the platform’s future:
Increased Performance and Optimization
Discord’s monthly changelogs are often filled with bug fixes and performance improvements. This is a critical step in making sure that users within the platform won’t face any issues. These updates are likely going to continue as the platform extends its reach and more features are added.
More App Integrations
Discord’s latest integration with Amazon Music and Xbox signals its intent to expand its partnership with applications in the future. As of this writing, Discord’s App Directory currently houses approximately 9,000 applications with categories like entertainment, games, moderation and tools, social, and utilities. With the growing number of users on the platform, it’s likely that Discord will have more apps added to the platform to meet users’ needs.
For instance, entertainment applications like Netflix and Amazon Prime are still not available on the platform due to copyright issues. If Discord can negotiate partnership deals that are both fair and just with these companies, then they could attract more customers to sign up and even increase their revenue.
Additional Bots and AI Features
Discord is among the many apps that have integrated AI into their systems. These tools are seen as a way to enhance conversations among users and establish meaningful relationships. These are also used as tools in content moderation, gaming, studying, and more.
The same can be said with the bots that are used by users and servers on the platform. As Discord’s user base grows, the need for more effective tools for different purposes increases. That is why it’s expected that the company will continue to invest in AI tools and bots to improve user experience and increase productivity across the platform.
Enhanced Support for Content Creators
Content Creators are an important part of the Discord platform. That is why Discord has already made ways to help them make more quality content and increase their earnings like exclusive content and server subscriptions. In the future, these measures will be improved by adding more monetization tools, advanced analytics, and more tools to help content creators engage their audiences. By adding these useful features, more content creators will sign up and promote the platform to potential users worldwide.
Acquisition of More Companies for Business Growth
The acquisition of companies is a longstanding practice for companies that want to acquire new technologies or expand their businesses. For instance, Discord bought Gas to appeal to a new generation of users and improve the platform’s offerings. This strategy is likely going to continue in the future as Discord seeks to survive in the ever-competitive world of social media.
Discord’s Road to Success Is Just Beginning
Discord has steadily risen to the top of the roster of online communication apps. Millions of people use it for in-game chats, trading knowledge with peers, or just conversing with their friends online. There is no reason for the company's pace to slow, and it seems that it is only getting started.
Frequently Asked Questions
What is Discord?
Discord is a popular chat app that allows users to communicate through text, video, voice, and screen sharing. People can use it to discuss various topics, including homework, games, mental health support, and many more.
Who uses Discord?
Discord is primarily used by gamers. However, it’s also used by content creators, influencers, and people from other industries. The majority of its users are male (67.3%), with most of its users (53.4%) aged between 25 and 34 years old.
What are Discord Servers?
Discord Servers are the spaces in Discord. They’re created by different communities and circles of friends. Some servers are small and invite-only, while some are larger and are accessible to the public.
What Discord servers should I consider?
To find the best Discord server that is fit for your needs, you may explore the following related articles:
How can I earn money on Discord?
There are many ways for you to earn money on Discord. You can use Discord’s Server Subscriptions to monetize your Discord servers by offering monthly subscriptions to exclusive content and perks.
You’re free to customize your Server Subscription however you want. You can even provide many tiers of subscriptions with different prices. Your server’s subscribers can enjoy exclusive benefits such as:
- Exclusive Text or Voice channels in your server.
- Unique and premium Emojis
- Early access to the content you create
Other than Server Subscriptions, you can also post ads, engage in marketing, and even join servers that provide tips on how to earn money through crypto or NFTs.
What Discord servers should I join to learn more about crypto or NFTs?
You may find the best Discord servers about crypto and NFTs in the following articles:
What are the key differences among the top 3 Discord marketing agencies?
FEATURE | NinjaPromo | Omni Agency | ICUC.Social |
Location | London, New York, Dubai, Singapore, Hong Kong, Vilnius | Toronto, Canada | Winnipeg, Toronto, Montreal |
Company Size | 50+ | 1-10 | 50+ |
Channels | Amazon, AppLovin, Blog, Discord, Facebook, Google, Instagram, etc. | Discord, Facebook, Google Ads, Instagram, LinkedIn, etc. | Discord, Facebook, Flickr, Google, Instagram, LinkedIn, etc. |
Services | SEO, Branding, Paid Social, Web Design, Lead Generation, etc. | Social Media Management, Guerrilla Marketing, Community Building, etc. | Social Media Strategy, Social Listening, Community Management, etc. |
Minimum Campaign Size | $50,000+ | $1,000+ | $10,000+ |
Best For | Small Business, Midmarket, and Enterprise | Small Business | Enterprise and Medium Size Brands |
What are Discord bots?
Discord bots are a form of artificial intelligence (AI) that can automatically perform numerous tasks. These tasks include welcoming new members, banning spam accounts, and moderating discussions. These bots can also add music or games to your server.
What are the differences among the top 5 bots on Discord?
BOT | MAIN FEATURES | PRICING | SPECIALTIES |
MEE6 | Moderation, Music playback, Participation levels, YouTube & Twitch integration | Free version, Premium: $11.99/month, $49.99/year, or $89.99 (lifetime) | Automatic moderation, Multi-purpose |
Chip | Music bot, Play from Twitch, YouTube, Bandcamp, SoundCloud, Audio controls (bass, treble boost, equalizer) | Free, Patreon options: $5/month (User), $12.50/month (Server), $25/month (Custom) | Music playback with advanced audio controls |
Dank Memer | Meme generation, Custom memes, Currency system, Shop & Gambling | Free, Patreon options: $5/month, $10/month, $20/month | Memes, Virtual currency with interactive features |
Hydra | Music bot, Stream from Spotify, YouTube, SoundCloud, Admin control features | Free, Premium: $3.99/month, $39.99/year (single server) | Music playback, Admin control over bot usage |
Helper.gg | Ticketing system, Tag channels, and server roles for support | Free, Supreme: $2/month, Premium: $4/month | Customer support and project management via tickets |
How does Discord compare with Slack and Microsoft Teams?
FEATURE | DISCORD | SLACK | MICROSOFT TEAMS |
Primary Use | Messaging and community building | Workplace chat and collaboration | Corporate messaging and collaboration; integrated with Office 365 |
Core Features | Video conferencing, file sharing, instant messaging, server-based channels | Video conferencing, file sharing, instant messaging, channel creation | Video conferencing, file sharing, instant messaging, channel creation |
User Interface | Casual, less professional | Professional | Professional |
Free Plan | Available with limited storage and file upload capacities | Available with restrictions on integrations, message storage, and searchable message capacity | Included with Office 365 subscription plans |
Paid Plans | Nitro: $4.99/month or $49.99/year; includes HD video, screen sharing, personalized emojis | Starting at $8.75/user/month; additional features in paid plans | Microsoft Teams Essentials: $4.00/user/month; included in Office 365 Business plans |
Integration | Focuses on community creation; less corporate integration | High integration with various apps and services | Deep integration with Office 365 programs (Outlook, OneNote, SharePoint) |
Specialty | Community and server-based organization | Flexibility in channel creation and powerful search functionality | Seamless integration with Office 365 tools, handy for companies using Microsoft products |