Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...
Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...
Dr Squatch’s DTC Growth Strategy: High-Performance Campaigns...
Proven first-party data and huge social buzz convinced the global owner that Dr Squatch...
How to Use Social Listening to Write Creator Briefs That Power...
In today’s fragmented influencer landscape, marketers face critical questions: Are...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...
How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
A/B Testing Creative Hooks Inside Spark Ads (Template Included)
Are you unsure which creative hook will truly capture your audience’s attention—and...