Influencer marketing campaigns can be complicated to execute and manage. From finding the...
Campaign brief
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Top 16 Nano Influencer Marketing Agencies in 2025 [UPDATED]
There was a time when celebrities were the ones showing off the new makeup product or...
What do Influencer Marketing Agencies Do?
There are generally three approaches you could take if you wanted to engage in influencer...
6 Tested and True Types of Effective Influencer Collaborations
A skincare product recommended by a lifestyle blogger you follow. A new yoga mat...
Top 18 Gaming Influencer Marketing Platforms (for Gamers &...
The gaming industry is booming, with the global eSports market revenue projected to reach...
Popular Pays
Popular Pays is not so much shifting away from influencer marketing, as it is redefining what an influencer marketplace can be. In the early days of marketplaces, the criticism was that there was too much emphasis on reach and engagement, not enough on relationships or authenticity.
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5 Ways to Improve Marketer and Influencer Relations
You know the old story. Marketer meets influencer, marketer likes influencer, influencer...