Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Ubiquitous, The Shelf, and Clicks Talent undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Ubiquitous, The Shelf, and Clicks Talent:
User-generated video has become the backbone of modern performance marketing, and brands entering 2025 are asking the same questions:
- Which UGC partner can produce content that actually converts?
- How do we balance authenticity with scale?
The shift is unmistakable. UGC is now a central strategic priority, with 56% of brands actively focusing on UGC and 18.9% citing it as their primary marketing objective. At the same time, creator behavior is reshaping where content thrives. TikTok dominates the landscape, with 54% of UGC creators naming it their main platform for production and distribution.
UGC is no longer a reactive tactic or a low-budget add-on. It is a performance engine driving awareness, engagement, and revenue.
This guide breaks down the top UGC video agencies leading that shift, helping you determine which partner best aligns with your goals, your creative needs, and your stage of growth in 2025.
1. Ubiquitous
Best For: Medium Size Brands
Location: Los Angeles, CA
Pricing: Minimum campaign size of $20,000+
Key UGC Offering: High-velocity UGC video production powered by proprietary creator matchmaking and real-time performance data
Notable Clients: Disney, Lyft, J. Crew Factory, Aura
Industries Served: Beauty, Fashion, Consumer Goods, Tech
Ubiquitous is a full-service influencer and UGC video agency operating across TikTok, Instagram, and YouTube. With a network of more than 14,000 creators representing over 27 billion total followers, it helps brands scale UGC production supported by real-time data and consistent creative performance.
The agency has generated over 1.4 billion impressions and produced more than 65,000 content assets, earning trust from brands such as Disney, Lyft, Korres, and Aura.
It fits into the UGC marketing stack as an end-to-end partner capable of sourcing creators, managing campaigns, producing content, and optimizing performance across paid and organic channels.
Creator Network Scale and Precision Matching
Ubiquitous evaluates creators using median performance rather than follower-based heuristics, which reduces CPM fluctuations and drives stronger ROI. This method produces more predictable outcomes and ensures brands partner with creators who have consistent engagement rather than inflated averages.
Comprehensive Full-Service Execution
The agency handles strategy development, creator outreach, negotiation, briefing, content approvals, and reporting. Brands benefit from a single operational partner that removes manual lift, speeds up production cycles, and maintains creative consistency across every asset produced.
Data-Driven Optimization and Real-Time Reporting
Ubiquitous provides real-time performance dashboards that allow brands to monitor views, engagement, and CPM as campaigns progress. This data-centric infrastructure supports continuous optimization and makes large-scale UGC testing efficient and repeatable.
Proof of Performance
- Lyft generated 8.1 million views and achieved a $4.31 CPM from their UGC campaign.
- The agency has produced 65,600+ pieces of content and generated 1.4 billion impressions across campaigns.
- J. Crew Factory highlighted strong content quality and responsiveness across multiple activations.
Pros
- Large creator network with strong platform depth
- Median performance-based selection for accurate CPMs
- Full-service workflow reduces internal workload
- Strong track record with enterprise brands
- Real-time analytics for optimization
Cons
- Focused primarily on short-form-led campaigns
- High volume output may not suit niche brands requiring handcrafted creative
Why Choose Ubiquitous?
Ubiquitous is best suited for brands that want to scale UGC production quickly while maintaining tight performance controls and predictable CPMs. Its combination of creator network scale, full-service execution, and real-time data tools makes it a reliable partner for both organic and paid creator-led campaigns.
If you need an agency that blends creative production with measurable performance at scale, Ubiquitous is an excellent fit.
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
2. The Shelf
Best For: Medium and Small Size Brands
Location: New York City, New York
Pricing: Minimum campaign size of $100,000+
Key UGC Offering: Creative-first UGC campaigns powered by proprietary data, ML risk analysis, and Interest Graph audience matching
Notable Clients: Savers, ROAR Organic, Peelz Citrus, Ello
Industries Served: Retail, Beverage, CPG, Tech, Parenting
The Shelf is an award-winning, data-first influencer and UGC agency known for combining cultural creativity with advanced analytics. With a global team across 10 countries speaking 16 languages and a decade-long track record, they deliver full-funnel influencer and UGC activations.
Their proprietary SaaS platform, ML risk-flagging system, and Interest Graph matching allow them to execute bold, culturally relevant campaigns at scale. The Shelf’s campaigns routinely achieve outsized reach and engagement, including multi-million impression lifts across retail, beverage, CPG, and lifestyle brands.
Interest Graph Technology and ML-Powered Risk Detection
The Shelf uses Interest Graph modeling to match creators to audiences with striking precision, far beyond basic demographics. Combined with ML-powered risk detection that flags brand safety issues before they escalate, this creates a safer, more targeted UGC pipeline.
Brands benefit from content that resonates emotionally while maintaining compliance and reducing campaign risk.
Creative Excellence and SpliceLab™ Production
The agency is recognized for bold, culture-driven creative, supported by SpliceLab™, its internal system for transforming concepts into scroll-stopping assets. This blend of storytelling, trend mapping, and high-quality production makes UGC not just authentic but visually standout, turning campaigns into memorable cultural moments.
Proprietary Platform and Workflow Automation
Their in-house SaaS platform removes operational chaos by centralizing planning, creator logistics, optimization, and reporting. This infrastructure allows brands to run complex, multi-creator campaigns without the spreadsheet burden typical in UGC workflows.
Proof of Performance
- Savers achieved 88.1 million impressions, 5.62 million engagements, and engagement rates up to 11%.
- ROAR Organic generated 12.2 million impressions, 236K engagements, and 280+ content assets.
- Peelz Citrus delivered 41.1 million impressions, 1.7 million engagements, and 145% of planned content.
Pros
- Industry-leading creativity with strong cultural insight
- Interest Graph and ML tools for precise creator targeting
- Proven ability to run large, multi-creator UGC campaigns
- Global team ensures cultural and market relevance
- Robust reporting and optimization systems
Cons
- Creative-heavy approach may be higher cost than lightweight UGC shops
- Best suited for mid- to large brands, less for early-stage startups
- Complex campaigns may involve longer planning cycles
Why Choose The Shelf?
The Shelf stands out for brands that want UGC with strategy, creativity, and data infused at every stage. Its mix of Interest Graph insights, ML-powered safeguards, and a decade of award-winning creative execution makes it ideal for companies seeking memorable, culturally resonant UGC that drives measurable performance.
If your brand needs a partner capable of delivering bold ideas backed by proven results, The Shelf is an exceptional fit.
The Shelf
The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is a data-first influencer marketing agency where bold creativity and real-time insights drive unmatched campaign success. Since 2011, we’ve been pioneers in transforming influencer marketing through Interest Graph targeting, culture-driv...
3. Clicks Talent
Best For: Small Business
Location: Los Angeles, United States; Offices across the Netherlands, Brazil, Russia, the UK, and Israel
Pricing: Minimum campaign size of $1,000+
Key UGC Offering: Viral-style UGC and influencer-generated content distributed through a 5,000+ creator network across 65 countries
Notable Clients: Uber Eats, Warner Bros., The Pokémon Company, True Classic
Industries Served: Entertainment, Food Delivery, Apparel, Gaming, Social Apps
Clicks Talent is a globally recognized influencer and UGC video agency known for its early leadership in the TikTok creator economy. As the first influencer agency to work with TikTok creators, it now represents more than 5,000 influencers across 65 countries and 150 niches.
The agency has driven more than 1.8 billion cumulative reach while managing campaigns for major brands like Uber Eats, Warner Bros., and The Pokémon Company.
With turnkey services spanning influencer sourcing, creative direction, execution, and reporting, Clicks Talent fits into the UGC ecosystem as a volume-driven, reach-focused partner for brands wanting rapid amplification on TikTok, Instagram, and YouTube.
Massive, International Creator Network
Clicks Talent’s roster spans thousands of creators in diverse markets, enabling brands to tap into local and global audiences with niche precision. This scale is particularly impactful for brands needing multilingual reach or exposure in emerging markets.
Performance-Driven Pricing Models
The agency offers flexible structures such as CPM-based campaigns with refunds if view targets aren’t met, micro-influencer bundles, and cost-per-post programs. These options reduce risk and give brands predictable performance outcomes while maximizing efficiency in viral content distribution.
Full-Service Creative and Campaign Execution
Clicks Talent handles strategy, influencer matching, contracting, content creation, and analytics. For brands wanting acceleration, the team provides creative direction and manages end-to-end execution, reinforced by testimonials highlighting responsiveness and strong communication.
Proof of Performance
- L’Oréal’s Glotion UGC video promo delivered 266,000 reach, 24,900 views, and a 9% viewership engagement rate from a single TikTok creator over one week.
- Old Spice’s Total Body Deodorant Spray campaign achieved 184,700 reach, 1.4 million views, a CPM of $7.14, and a CPE of $5.11, powered by a creator-produced acapella audio.
- Pokémon Masters EX scaled with six creators, generating 22,724,500 reach, 154,684 views, and 6,969 likes in a one-week activation.
Pros
- One of the largest and most global creator networks
- Flexible pricing, including CPM, per-post, and micro-influencer bundles
- Strong track record with household entertainment and consumer brands
- Offers both UGC creation and full account management
Cons
- CPM and celebrity endorsement offerings may be high-cost for small brands
- Volume-driven approach may suit broad-reach campaigns more than niche storytelling
- Limited visibility into creator vetting depth beyond follower metrics
Why Choose Clicks Talent?
Clicks Talent is a strong choice for brands prioritizing reach, virality, and rapid creator deployment across TikTok, Instagram, and YouTube. Its global roster, performance-driven pricing options, and full-service management make it especially effective for companies launching fast-moving consumer campaigns or high-volume content tests.
If your goal is scale, speed, and high-impact distribution, Clicks Talent provides the infrastructure to deliver.
Clicks Talent
Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic...
10 - 50
USA, Netherlands, Brazil, Russia, UK, Israel
Best for:
Small Business
Clicks Talent
Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic...
4. House of Marketers
Best For: Large Brands
Location: London, United Kingdom
Pricing: Minimum campaign size of $20,000+
Key UGC Offering: TikTok-optimized UGC powered by data-driven creative frameworks and multi-platform paid social execution
Notable Clients: Dr. Hypes, Pulsenmore, Cetaphil, K-Beauty and mobile app brands
Industries Served: Beauty, Health and Wellness, E-commerce, Medtech, Gaming, SaaS
House of Marketers is a TikTok-specialized UGC and paid social agency known for helping fast-scaling brands grow through creator-led storytelling and high-performance ad systems.
As one of the most prominent TikTok marketing firms globally, they combine UGC strategy, influencer sourcing, paid social execution, and creator-powered ad production into a single performance engine. The agency is trusted by brands that require UGC capable of building trust quickly while accelerating revenue and awareness across TikTok, Meta, and Instagram.
TikTok Creative Strategy and Execution
House of Marketers specializes in TikTok-aligned content, blending creator trends, audience behavior insights, and performance hooks. Their UGC is designed specifically for social algorithms and scaled testing, allowing brands to unlock rapid awareness and conversion lift across vertical and square placements.
Multi-Platform Paid Social Powered by UGC
The agency integrates UGC directly into paid campaigns across TikTok, Meta, Google, and Instagram. This unifies creative and media, enabling systematic testing, rapid scaling of winning assets, and measurable CPA efficiency improvements.
Trust-Building Storytelling for Emerging Product Categories
House of Marketers excels at launching or educating markets about new product categories. Their UGC playbooks prioritize real demos, unboxings, founder narratives, and experience-driven content that reduces hesitation and builds early customer trust.
Proof of Performance
- Dr. Hypes’ UGC and paid social campaign generated 2M+ impressions, 27K clicks, a 67% decrease in CPA, and an 800% increase in sales.
- Pulsenmore’s awareness rollout across eight markets delivered 11,551 new followers, 166,404 engaged video views, and follower costs of $0.93.
- Cetaphil’s two-day UGC pop-up activation achieved 3.98M impressions, 1.58M+ views, a 3.22% engagement rate, and 349 UGC assets produced.
Pros
- TikTok-first expertise with multi-platform paid social integration
- Strong performance track record with large-scale UGC outputs
- Exceptional for early-stage awareness and trust building
- Robust creative direction based on social trend intelligence
- High volume UGC capabilities for events, launches, and evergreen testing
Cons
- Heavy focus on TikTok may require brands to adapt creative planning
- High volume testing may require additional internal alignment
Why Choose House of Marketers?
House of Marketers excels when brands need TikTok-native UGC, rapid paid social scaling, and trust-building content that moves markets. Their expertise in launching emerging products, optimizing UGC for performance, and delivering large-scale creator output makes them an ideal partner for brands aiming to dominate TikTok and cross-platform social channels.
If your priority is growth driven by creator-led storytelling and measurable results, House of Marketers is a top-tier choice.
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
5. The UGC Agency
Best For: Enterprise and High-Growth Brands
Location: London, United Kingdom
Pricing: Undisclosed
Key UGC Offering: AI-enhanced human-first UGC production engineered for strong ROAS and performance lift
Notable Clients: Bumble, Badoo, Official, Barratt Developments, PepsiCo, Phillips, Indeed, VaynerMedia
Industries Served: Dating apps, Consumer Tech, CPG, Real Estate, SaaS, Employment Platforms
The UGC Agency positions itself as a conversion-first UGC production partner with over a decade of experience spanning influencer marketing, paid social, and performance creative.
Their primary differentiator is a hybrid creative workflow that merges AI-assisted processes with human-led storytelling, enabling brands to generate high-volume, authentic UGC built for performance channels such as Meta, TikTok, YouTube Shorts, and programmatic placements.
Their clients include global brands that require consistent, scalable output with measurable ROAS improvement.
Performance Engineered UGC Designed for ROAS
Rather than treating UGC as purely creative, The UGC Agency builds every asset with revenue outcomes in mind. Scripts, angles, creators, and storytelling formats are optimized for high-intent conversions, making them a fit for brands with heavy paid social investment.
Human-First Creative With AI-Supported Scale
They combine manual direction, creator coaching, and quality assurance with AI-enabled internal systems that speed production, streamline workflows, and maintain consistency across large content volumes.
Deep Creator Network Across EMEA and Global Markets
Their roster supports multi-platform execution with creators spanning various niches, languages, and on-camera styles, enabling brands to scale across entire regions.
Pros
- Strong track record with enterprise brands
- High-volume, conversion-focused UGC optimized for paid campaigns
- AI-supported production enables speed and consistency
- Reliable global creator network with strong brief adherence
Cons
- Performance orientation may exceed the needs of small budgets
- Limited transparency on pricing
- Focused primarily on UGC rather than full-funnel influencer marketing
Why Choose The UGC Agency?
Choose The UGC Agency if you need enterprise-grade, conversion-driven UGC that reliably boosts ROAS and supports always-on paid campaigns. Their track record with Bumble and sister platforms demonstrates industry-level dependability and scalability.
Which UGC Video Agency Best Fits Your Brand?
Choosing the right UGC video agency depends entirely on your goals, budget, internal bandwidth, and how fast you need a measurable performance lift. Below, you’ll find clearly defined use cases and which agency is best suited for each.
- Large-scale UGC production with predictable CPM efficiency → Ubiquitous
- Culture-driven creative with advanced audience modeling and ML safeguards → The Shelf
- Global viral reach, rapid creator deployment, and budget-flexible pricing → Clicks Talent
- TikTok-native UGC paired with multi-platform paid social scaling → House of Marketers
- Conversion-engineered UGC for enterprise performance and ROAS lift → The UGC Agency
|
Agency |
Best For | Pricing | Location | Key UGC Video Offering | Industries Served |
Use For |
| Ubiquitous | Medium Size Brands | Minimum campaign size of $20,000+ | Los Angeles, CA | High-velocity UGC video production powered by proprietary creator matchmaking and real-time performance data | Beauty, Fashion, Consumer Goods, Tech | Scaling creator-led video output with predictable CPM and performance control |
| The Shelf | Medium and Small Size Brands | Minimum campaign size of $100,000+ | New York City, NY | Creative-first UGC campaigns enhanced by ML risk detection, Interest Graph targeting, and SpliceLab production | Retail, Beverage, CPG, Tech, Parenting | Producing culturally resonant UGC built on data, storytelling, and advanced brand-safety systems |
| Clicks Talent | Small Business | Minimum campaign size of $1,000+ | Los Angeles, CA (global offices) | Viral-style UGC distributed through a 5,000+ creator network across 65 countries | Entertainment, Food Delivery, Apparel, Gaming, Social Apps | Rapid reach and global amplification through flexible pricing and large creator volume |
| House of Marketers | Large Brands | Minimum campaign size of $20,000+ | London, United Kingdom | TikTok-optimized UGC integrated with multi-platform paid social for rapid awareness and conversions | Beauty, Health and Wellness, E-commerce, Medtech, Gaming, SaaS | TikTok-native creator storytelling that fuels paid social scaling and market education |
| The UGC Agency | Enterprise and High-Growth Brands | Undisclosed | London, United Kingdom | AI-assisted, human-first UGC engineered for ROAS and conversion lift across paid channels | Dating Apps, Consumer Tech, CPG, Real Estate, SaaS, Employment Platforms | High-volume, conversion-focused UGC for enterprise teams running always-on paid campaigns |
The UGC Partners Shaping Brand Growth in 2025
Choosing the right UGC video agency is no longer just a creative decision but a growth decision. Each agency featured in this guide brings a different strength to the table, from data-engineered storytelling and global-scale creator networks to TikTok-native performance frameworks and ROAS-driven production systems.
The takeaway for brands is clear: UGC is now a performance channel, not a side asset, and the partner you select determines the speed, efficiency, and impact of your content engine.
Whether you're a startup looking for fast, cost-efficient creator videos, a mid-sized brand seeking cultural relevance and scalable testing, or an enterprise team requiring conversion-ready UGC for always-on paid campaigns, the agencies reviewed here represent the strongest options available in 2025.
As social platforms continue shifting toward authenticity and short-form storytelling, the brands that win will be the ones who treat UGC as a strategic capability — supported by the right creative, the right creators, and the right agency partner.
Your next breakthrough video may only be one brief away.
Frequently Asked Questions
How can brands ensure their UGC videos convert when used in paid campaigns?
Many brands improve performance by pairing creator-made content with platform-native optimization methods, especially on TikTok, where partnering with specialized TikTok ads agencies can streamline testing, creative iteration, and audience targeting.
What seasonal considerations should brands keep in mind when producing UGC?
Seasonal spikes in CPM often push marketers to refresh assets, and using UGC ad creatives for holidays helps maintain relevance by tapping into timely aesthetics, gifting moments, and trend-informed storytelling.
Can AI help brands scale UGC efficiently without losing authenticity?
AI-assisted editing, scripting, and asset scoring can increase production speed, especially in ecommerce, where teams often combine human creators with AI UGC ads workflows to scale concepts that already perform.
Do brands legally need release forms when repurposing gifted UGC?
Yes, rights management is essential, and brands using product-for-content workflows should secure usage permissions through standard legal release forms for gifted UGC to avoid ownership or licensing disputes.
Are micro-creators still effective for UGC-driven campaigns?
Micro-creators often deliver strong engagement and cost efficiency, particularly when activated in coordinated micro-ambassador swarms that replicate social proof at scale.
What kinds of UGC narratives typically perform best?
Brands often find success with formats rooted in authentic reaction, comparison, or demonstration, echoing patterns seen in many influencer marketing examples across verticals.
How can brands source creators without relying on paid platforms?
Product gifting remains a cost-effective method when paired with a thoughtful product seeding strategy that invites creators to participate without pressure while still encouraging organic content.
Why is TikTok especially strong for UGC distribution?
Short-form storytelling, algorithmic reach, and community-driven trends make TikTok a natural fit for UGC, as shown in the rising importance of user-generated content on TikTok in brand-led campaigns.
