She took a sip of coffee, smiled at the camera, and unknowingly turned breakfast into a viral sensation. In 2024, as the sun rose over Brussels, a well-known lifestyle influencer casually shared her morning ritual—an artisanal breakfast at Le Pain Quotidien. A warm croissant, a steaming cappuccino, and a perfectly crafted caption: “Mornings taste better when they’re made with love.”
Within hours, thousands were recreating the scene, tagging the brand, and unknowingly fueling one of the most brilliantly orchestrated influencer marketing campaigns in the city’s history.
But behind that seamless moment of authenticity stood a mastermind—one of Brussels' top influencer marketing agency CEOs. These are the visionaries who understand that in today’s digital age, influence isn’t just about reach—it’s about trust, timing, and storytelling. And in a city that thrives on creativity, they are the architects of campaigns that transform everyday moments into cultural phenomena.
So, who are the minds shaping the influencer marketing industry in Brussels? Let’s meet the CEOs redefining the game.
Top 8 CEOs of Influencer Marketing Compamnies in Brussels
Behind every viral campaign, there’s a strategic mind orchestrating the moment. In Brussels, where creativity meets commerce, the city’s top influencer marketing agency CEOs are transforming digital storytelling into measurable impact. These leaders are not just matching brands with influencers—they are engineering experiences, leveraging AI-driven analytics, and setting new benchmarks in authenticity and engagement.
Whether through precision-driven content, game-changing tech platforms, or culture-shaping campaigns, these CEOs are the masterminds behind some of the most innovative marketing strategies in Europe. Let’s take a closer look at the visionaries shaping the future of influencer marketing in Brussels.
1. Thomas Angerer
At just 29, Thomas Angerer has already cemented his place as one of the most influential figures in Brussels’ influencer marketing scene. As Co-Founder and Chief Creative Officer of BeInfluence Europe, he’s not just keeping up with the industry—he’s setting the pace.
Since launching BeInfluence in 2017 alongside Boris Kaizin, Angerer has transformed the agency into Europe’s fastest-growing influencer marketing powerhouse, with operations spanning over 25 countries. Under his leadership, BeInfluence has executed 900+ campaigns for high-profile clients like Amazon, Nestlé, Givenchy, and the European Commission—a portfolio that reads like a who’s who of global brands.
But it’s not just about numbers. Angerer’s creative vision and ability to harness the power of digital influence have earned BeInfluence recognition as Belgium’s Best Newcomer Agency and the 6th fastest-growing company across all industries (Deloitte). His expertise in leveraging influencer-driven storytelling has helped brands forge authentic connections with audiences, redefining modern marketing strategies.
Beyond leading BeInfluence, Angerer is shaping the future of marketing through education. As a guest lecturer in influencer marketing at top institutions, he’s actively sharing his knowledge with the next generation of digital strategists.
Whether he’s delivering keynotes on influencer marketing’s impact on business growth or scaling an agency that’s gone from €1M to €8M in just three years, Angerer is proving that the future of marketing belongs to those who can blend creativity, data, and the right influencers—and he’s leading the charge.
2. Cathy Pill
Few CEOs blend creativity, technology, and strategic insight as seamlessly as Cathy Pill, the Co-Founder and CEO of Stellar. Since launching the agency in 2015 alongside Sarah Levin Weinberg, she has transformed it into a global force in influencer marketing, operating across 35+ countries and working with top-tier clients like LVMH, Nintendo, Disney, and Heineken.
Pill’s approach to influencer marketing isn’t just about matching brands with content creators—it’s about precision, performance, and purpose. Through Stellar Tech, she has pioneered an AI-driven platform that helps brands identify the right influencers, forecast campaign impact, and track real ROI—a game-changer in an industry often criticized for its lack of transparency.
Meanwhile, Stellar Lab and Stellar Talents bring together data-driven storytelling and influencer management, creating campaigns that are as impactful as they are innovative.
But Stellar isn’t just about growth—it’s about responsible marketing. Under Pill’s leadership, the agency collaborates with regulatory bodies like ARPP and the Influence Marketing Alliance to ensure ethical practices in influencer campaigns, setting new industry standards.
Beyond her role at Stellar, Pill is a vocal advocate for Women in Tech, using her platform to inspire more women to take the lead in the intersection of marketing and AI.
3. Stijn Verlinden
For over a decade, Stijn Verlinden has been connecting brands with culture, creativity, and influence through his leadership role at We Love Pure. During that time, he has transformed the agency into a trilingual 360° PR and influencer powerhouse, working with top brands like Disney, KitchenAid, Drunk Elephant, Pandora, and Nike.
Verlinden’s strength lies in blending traditional PR expertise with modern influencer marketing strategies. With a background in multinational corporations like Philips and British American Tobacco, plus consulting experience for IKEA, Sony, and Nike, he understands both corporate precision and creative storytelling. This dual perspective is what makes We Love Pure a leader in the space, crafting campaigns that are both strategic and culturally relevant.
But Verlinden isn’t just adapting to the digital era—he’s engineering new tools to lead it. In 2018, his team launched Fetch, an in-house influencer and talent database app that flips the usual brand-influencer dynamic. Instead of brands chasing influencers, Fetch uses a pull strategy, allowing creators to organically align with campaigns, ensuring authentic content and seamless brand partnerships.
We Love Pure’s impact isn’t limited to Belgium. In 2023, the agency joined SERMO, a global network of independent communications agencies, further expanding its international reach and influence.
Beyond his role as CEO, Verlinden brings a personal passion for lifestyle and culture, which is evident on @stijnverlinden, where he shares insights into his professional and culinary adventures.
4. Pablo Jonas
A strategist, a creator, and a self-proclaimed “Digital Explorer”, Pablo Jonas is more than just the Founder and Managing Director of Influenzo—he’s a visionary at the crossroads of technology, creativity, and marketing.
Since launching the agency, Jonas has built a results-driven influencer marketing powerhouse in Brussels, offering full-service campaigns that go beyond traditional brand collaborations. With expertise spanning influencer outreach, content creation, conversion optimization, and performance media, he has crafted a methodology that prioritizes both brand impact and influencer authenticity. His approach? A fusion of data, storytelling, and digital precision, ensuring every campaign drives measurable results.
One of Jonas’s standout innovations is Influenzo’s in-house influencer campaign app, designed to streamline brand-creator collaborations and maximize efficiency. By leveraging technology, he has simplified the influencer selection process, making campaigns more targeted, scalable, and performance-driven—a critical advantage in today’s fast-paced digital landscape.
His entrepreneurial mindset extends beyond marketing. As a freelance digital consultant, he has advised major brands on strategy, e-commerce, and digital transformation, while also co-founding Jonas Gallery, a pop-up space showcasing contemporary international art. Whether in marketing or the arts, Jonas has a talent for curating impactful experiences.
5. Julien Latinis
Taking the reins of Efluenz in 2024, Julien Latinis has played a key role in expanding operations, executing over 200 campaigns, and driving the company’s €2.7 million turnover. Now, as CEO, he’s set to push Efluenz to new heights in the ever-evolving influencer marketing landscape.
With a digital-first mindset and a results-driven approach, Latinis has helped position Efluenz as a go-to agency for high-impact influencer campaigns. The company works with Proximus, UNIQLO, the European Commission, and Paco Rabanne, connecting them with top creators across platforms to amplify brand visibility and engagement.
His expertise extends beyond influencer marketing—Latinis is a seasoned digital strategist with experience in content optimization, performance media, and e-commerce growth. His leadership focuses on data-driven decision-making, ensuring influencer partnerships deliver not just engagement, but real business results.
A pivotal moment for Efluenz came in June 2024, when Groupe Rossel acquired full ownership of the agency, marking a new chapter of growth and innovation. Latinis now leads the charge in scaling the agency’s reach, leveraging AI, performance analytics, and strategic influencer collaborations to keep Efluenz ahead of the game.
Beyond the boardroom, he’s also a thought leader in the industry, recently featured in a Pickx+ documentary discussing children’s digital rights—a testament to his commitment to ethical marketing and industry evolution.
6. Brice Le Blevennec
Brice Le Blevennec has spent over two decades redefining digital marketing, technology, and brand influence. His journey began in 1991 when he co-founded Ex Machina, a graphic design and multimedia company.
In 2001, he merged it with Emalaya to create Emakina, which has since evolved into a leading global digital agency. With 22 offices worldwide, Emakina has worked with industry giants like Audi, AXA, Deutsche Bank, Karl Lagerfeld, and Brussels Airlines, delivering award-winning campaigns in digital consulting, content creation, platform development, and influencer marketing.
Under his leadership, Emakina became a trailblazer in influencer marketing, bridging brands with massive audiences through data-driven content partnerships. His ability to blend creativity with technology made Emakina one of Europe’s most innovative digital agencies, ultimately leading to its acquisition by EPAM Systems in 2021, expanding its global reach even further.
But Le Blevennec is more than a CEO—he’s a media entrepreneur, author, and tech futurist. From hosting Cyber Café 21, a TV and radio show on geek culture, to writing Visions of a Better World, he has always been ahead of the curve. His investments in tech, AI, and blockchain startups prove his commitment to pushing the boundaries of innovation.
7. Devika Bulchandani
When Devika Bulchandani took the helm as Global CEO of Ogilvy in 2022, she wasn’t just stepping into a leadership role—she was reshaping the future of advertising, influence, and brand storytelling. With a career spanning over two decades at McCann Worldgroup before joining Ogilvy, Bulchandani has built a reputation for fusing creativity with commercial success, leading some of the industry’s most culture-defining campaigns.
Under her leadership, Ogilvy has strengthened its position as a global force in influencer marketing, providing brands with end-to-end solutions that go beyond mere sponsorships—forging real, engaging connections between brands and audiences. In 2023, Ogilvy India expanded its influencer marketing services, showcasing her commitment to innovation and market adaptation.
Bulchandani’s impact extends far beyond influencer marketing. She was instrumental in Ogilvy being named Network of the Year at the 2022 Cannes Lions, and she has played a key role in securing major client partnerships with brands like The Coca-Cola Company and Audi of America. She’s also behind some of advertising’s most impactful work, including the iconic "Fearless Girl" campaign, which became a global symbol for female empowerment.
A champion for diversity and inclusion, Bulchandani continuously advocates for greater representation in leadership and advertising. Featured in top industry publications, she frequently speaks about the intersection of creativity, social impact, and business growth, proving that advertising can do more than sell—it can inspire change.
8. Filip Lugovic
As Co-Founder and Managing Director of The Right Street, Filip Lugovic has positioned his agency at the intersection of communications, advocacy, and digital influence. With a background spanning business development, EU affairs, and digital strategy, he brings a data-driven, results-oriented approach to influencer marketing and social media engagement.
Since launching The Right Street in 2018, Lugovic has led campaigns for top-tier clients like the European Commission, WWF, and Huawei, demonstrating the agency’s ability to navigate high-stakes industries and deliver impactful storytelling. His expertise extends beyond traditional influencer marketing—he integrates social media strategy, digital advertising, and content creation to amplify brand messaging with measurable impact.
One of his standout innovations is The D Scale, a proprietary tool that measures digital influence, helping clients assess the effectiveness of their campaigns—a crucial asset for brands investing in influencer partnerships. He also spearheaded Soonfeed Media, a "beforetime" platform designed to shape conversations ahead of key events, ensuring brands remain proactive rather than reactive in digital spaces.
Shaping the Future of Influence: Brussels’ CEOs at the Helm of Innovation
The influencer marketing landscape in Brussels is thriving, thanks to the ingenuity and vision of its top CEOs. From agencies specializing in data-driven storytelling to firms pioneering AI-powered influencer platforms, these leaders are redefining the way brands connect with audiences.
Their ability to blend creativity, strategy, and technology has propelled Brussels into the global influencer marketing spotlight. As businesses increasingly turn to influencer-driven campaigns for authentic engagement, these CEOs continue to push the boundaries—proving that the future of marketing belongs to those who master the art of influence.
