Love them or hate them, popup notifications don’t have to be all bad. Sure, most website visitors don’t want to be greeted by a banner (even worse if it’s a video with audio that starts to play automatically). Though, have you ever thought about displaying it only once they’re about to leave your site? Using exit-intent popups is one of the most effective growth hacks used by informed digital marketers. How about adding an element of gamification to it? How many times have you tried your luck at spinning the wheel? Probably more times than you want to admit — clear proof that it works.
When done right, popups can become an incredibly effective element on your website. It can help you to increase conversion rates, get more email subscribers, and generate additional revenue.
To help you engage instead of annoy your site visitors, here are 10 of the leading popup builder software solutions. From lightbox popups to full-screen popups, these tools are packed with powerful features.
10 Best Popup Software Solutions to Increase Conversions in 2025
1. GetResponse
If you’re a regular reader of Influencer Marketing Hub, you’ve probably come across GetResponse before. It’s one of the most popular alternatives to Mailchimp and other leading email marketing platforms like Klaviyo.
In addition to email marketing, you can also use it for popups and forms. With its popup creator, you can design engaging banners and bars to help you convert website traffic.
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2. Sleeknote
Sleeknote’s mission is to make it easier for eCommerce brands to engage their website visitors in a way that doesn’t negatively impact the user experience. Whether you want to grow your email list or lower your cart abandonment rate, Sleeknote offers a whole lot of advanced features to help you achieve various goals.
To increase your chances of meeting these goals, it lets you personalize your popups so that you meet visitors at their stage in the journey. For example, if one of your loyal customers lands on your website again, they’ll be greeted by a personal popup instead of a generic welcome message.
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3. OptiMonk
OptiMonk has set a rather ambitious long-term goal for themselves — they want all optimization related to websites to happen within their software. They started out as a basic exit-intent popup tool but over the span of eight years they’ve grown into a website personalization platform.
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4. Hello Bar
If you specifically want to optimize your landing page, be sure to check out Hello Bar. It made our list of the top landing page optimization tools and, according to their website, their software can help you to convert 83% more visitors into leads.
Trusted by more than half a million websites that include big names like Salesforce, Eventbrite, and Men’s Health, it offers various types of popups. Plus, you can also customize all the different elements easily so that it aligns with your existing branding. Alternatively, you can leave it to its Design Assistant that will automatically identify the design of your website and match elements like font and color scheme accordingly.
Read More5. Popup Maker
If you run a WordPress website, you can check out Popup Maker. It’s the go-to popup solution for more than 600,000 websites.
While it focuses on WordPress, it offers various use cases. You can use it for list building, conversion tracking, and revenue generation. Thanks to the WooCommerce integrations and targeting functionality, you can use popups in multiple ways to boost online sales. You can, for example, use shoppers’ cart content or subscription status for targeting.
Read More6. OptinMonster
Not to be confused with OptiMonk, OptinMonster is another top popup software tool that can help you take your personalization strategy to the next level. More than a million websites use OptinMonster that include names like Pinterest, Patreon, and American Express, making it one of the leading tools in this category.
Read More7. Poptin
If you have a tight budget, start your search here. Not only does Poptin offer a free plan, but its entry-level plan is also slightly cheaper than many of the other tools on our list.
In addition to saving you money, it will also help to save you time thanks to its sophisticated drag-and-drop editor. In fact, according to their website, you can create your first popup in just three minutes, if not less.
There are many ready-to-use templates that include popular designs like countdown popups and slide-in popups. Then, to help you reach your website visitors at the most opportune time, it includes advanced triggers and targeting.
Key features include:
Read More8. Wisepops
What drives Wisepops is knowing that they’ve played a part in connecting a brand with their target audience in a more meaningful way so that they can build a direct relationship. Loved by nearly 2,000 brands that include global names like Heineken, Vans, and Jaguar, Wisepops makes it simple to create personalized bars, irrespective of where your visitors are at during their customer journey. It’s also compatible with any website and has various native integrations with third-party solutions (including SMS marketing platforms).
Read More9. Privy
For small online businesses, there’s Privy. It might be aimed at small stores, but with over half a million users there’s nothing small about its popularity. Thanks to its direct integration with Shopify, it’s especially popular among Shopify users.
Read More10. Picreel
Whether you’re an individual looking to offer a survey or a business trying to recommend extra products to increase revenue, Picreel can be used by anyone for various popup-related jobs. In fact, they’re so confident about their tool that they offer a money-back guarantee if you don’t get more sales or leads within the first month of using it.
You can either pick one of the templates in its library and tweak it or use the HTML/CSS mode for more advanced changes. It also includes the other standard features that you’ve come to expect like targeting, triggering, and split testing.
Read MoreWrapping Things Up
Here’s the thing about popups — they either work or they don’t. If you get the timing wrong, your website visitors will simply close the box without even giving it a second thought. And, if they can’t get rid of that annoying box, they’ll simply leave your website altogether. So, there’s a lot at stake. Without the right tool that includes key features like targeting and triggering, there’s a real risk that you can instead drive away visitors in their masses.
However, also keep in mind that you won’t see results immediately. For this reason, A/B testing is another key feature. Without this feature, your campaigns will either be hit or miss. If you can afford it, Wisepops is one of the best choices (even GetResponse recommends them and it says a lot coming from a competitor). OptinMonster is also a good pick, especially if $50 per month is a bit of a stretch for you. However, if you need other tools like a solid SMS or email marketing platform too, it might make more sense to search for a comprehensive tool like Privy or GetResponse.
