Love them or hate them, popup notifications don’t have to be all bad. Sure, most website visitors don’t want to be greeted by a banner (even worse if it’s a video with audio that starts to play automatically). Though, have you ever thought about displaying it only once they’re about to leave your site? Using exit-intent popups is one of the most effective growth hacks used by informed digital marketers. How about adding an element of gamification to it? How many times have you tried your luck at spinning the wheel? Probably more times than you want to admit — clear proof that it works.
When done right, popups can become an incredibly effective element on your website. It can help you to increase conversion rates, get more email subscribers, and generate additional revenue.
To help you engage instead of annoy your site visitors, here are 10 of the leading popup builder software solutions. From lightbox popups to full-screen popups, these tools are packed with powerful features.
10 Best Popup Software Solutions to Increase Conversions in 2024:
1. GetResponse
If you’re a regular reader of Influencer Marketing Hub, you’ve probably come across GetResponse before. It’s one of the most popular alternatives to Mailchimp and other leading email marketing platforms like Klaviyo.
In addition to email marketing, you can also use it for popups and forms. With its popup creator, you can design engaging banners and bars to help you convert website traffic.
Not only does it include a free plan, but it’s also easy to use. You can use its drag-and-drop editor either to create forms and popups from scratch or tweak one of its templates. Then, to ensure that you get visitors’ attention at the right time, you can use one of its several triggering rules. Once you’re done setting the rules, all you need to do is copy and paste one code to your website.
That said, it’s basic. For example, you can’t add gamification. Also, while it offers a free plan, you can use it to create only active popup. However, if you prefer to keep things simple, this can be a great place to start, especially if you’re in the market for an email marketing platform.
Key features include:
- SMS marketing
- Web push notifications
- Landing pages
- Email marketing
Pricing: GetResponse offers a free plan and three paid plans. Pricing starts at only $13.30 per month. Custom pricing is also available upon request.
2. Sleeknote
Sleeknote’s mission is to make it easier for eCommerce brands to engage their website visitors in a way that doesn’t negatively impact the user experience. Whether you want to grow your email list or lower your cart abandonment rate, Sleeknote offers a whole lot of advanced features to help you achieve various goals.
To increase your chances of meeting these goals, it lets you personalize your popups so that you meet visitors at their stage in the journey. For example, if one of your loyal customers lands on your website again, they’ll be greeted by a personal popup instead of a generic welcome message.
It’s also very easy to get started. All you need to do is choose a template, customize it using the drag-and-drop editor, and integrate it with other tools in your tech stack.
Key features include:
- More than 120 popup templates
- Over a thousand integrations with a wide range of marketing tools
- Advanced analytics
- Split testing
- Interactive elements like radio buttons, checkboxes, and quizzes
Pricing: After a free seven-day trial, pricing starts at about $67 per month.
3. OptiMonk
OptiMonk has set a rather ambitious long-term goal for themselves — they want all optimization related to websites to happen within their software. They started out as a basic exit-intent popup tool but over the span of eight years they’ve grown into a website personalization platform.
Trusted by more than 30,000 brands that include names like Avon, WWF, and Acer, their platform can be used for each stage of the customer journey. For example, you can use a smart welcome popup for first-time visitors, while you can use product recommendations popups for returning customers. The latter approach can be especially useful if you want to leverage upselling. It’s a great way to increase your average order value and customer lifetime value at the same time.
All in all, it’s a great tool for small eCommerce businesses specifically. It offers all the essential features to help businesses without in-house marketing teams turn their website into one super effective marketing tool.
Key features include:
- A/B testing
- Intuitive customization with themes
- Campaign analytics
- Segmenting and page-level targeting
Pricing: OptiMonk offers a free plan and four paid options. Pricing starts at $39 per month.
4. Hello Bar
If you specifically want to optimize your landing page, be sure to check out Hello Bar. It made our list of the top landing page optimization tools and, according to their website, their software can help you to convert 83% more visitors into leads.
Trusted by more than half a million websites that include big names like Salesforce, Eventbrite, and Men’s Health, it offers various types of popups. Plus, you can also customize all the different elements easily so that it aligns with your existing branding. Alternatively, you can leave it to its Design Assistant that will automatically identify the design of your website and match elements like font and color scheme accordingly.
Then, to help you make sense of how your new popups are performing, it includes metrics and custom reports. Armed with this data, you can conduct A/B tests and optimize your campaigns further.
Key features include:
- Integrations with leading website platforms like WordPress, Wix, and Weebly and several tools like ConvertKit, GetResponse, and Mailchimp
- Targeting by location, date, time, and campaign
- Tracking and optimizing
Pricing: Hello Bar offers a free plan and three paid options. Pricing starts at $29 per month.
5. Popup Maker
If you run a WordPress website, you can check out Popup Maker. It’s the go-to popup solution for more than 600,000 websites.
While it focuses on WordPress, it offers various use cases. You can use it for list building, conversion tracking, and revenue generation. Thanks to the WooCommerce integrations and targeting functionality, you can use popups in multiple ways to boost online sales. You can, for example, use shoppers’ cart content or subscription status for targeting.
If you find WordPress hard to understand, you might have an easier time learning the ins and outs of Popup Maker. It includes an easy-to-use visual theme editor that you can use to customize all elements and live previews to let you see your changes in real time.
Key features include:
- Live previews
- A massive list of Google Fonts
- A unique trigger system that lets you apply multiple triggers per popup
- Mobile-responsive popups
Pricing: According to their website, the core plugin will be free forever when installing it via the official plugin directory. If you desire more functionality, you can check out the paid extensions available on their website.
6. OptinMonster
Not to be confused with OptiMonk, OptinMonster is another top popup software tool that can help you take your personalization strategy to the next level. More than a million websites use OptinMonster that include names like Pinterest, Patreon, and American Express, making it one of the leading tools in this category.
Whether you’re an individual blogger, small business, marketing agency, or a Fortune 500 company, they can help you to grow your email list, tackle cart abandonment, and increase your revenue. You can choose from over 100 templates to create a wide range of popups that include gamified wheels, floating bars, and scroll boxes. For example, if your main goal is to grow your email list, you can use a floating bar to ask website visitors to sign up for your email newsletter.
Key features include:
- Geo-location targeting
- A drag-and-drop builder
- Smart campaign triggers and precision targeting
- Actionable insights
Pricing: Pricing starts at $16 per month.
7. Poptin
If you have a tight budget, start your search here. Not only does Poptin offer a free plan, but its entry-level plan is also slightly cheaper than many of the other tools on our list.
In addition to saving you money, it will also help to save you time thanks to its sophisticated drag-and-drop editor. In fact, according to their website, you can create your first popup in just three minutes, if not less.
There are many ready-to-use templates that include popular designs like countdown popups and slide-in popups. Then, to help you reach your website visitors at the most opportune time, it includes advanced triggers and targeting.
Key features include:
- A/B testing
- Integrations with various leading email systems and CRMs
- Various targeting options
Pricing: Poptin offers a free plan and three paid plans. Pricing starts at $25 per month, but if you opt to be billed yearly instead, you can save 20%.
8. Wisepops
What drives Wisepops is knowing that they’ve played a part in connecting a brand with their target audience in a more meaningful way so that they can build a direct relationship. Loved by nearly 2,000 brands that include global names like Heineken, Vans, and Jaguar, Wisepops makes it simple to create personalized bars, irrespective of where your visitors are at during their customer journey. It’s also compatible with any website and has various native integrations with third-party solutions (including SMS marketing platforms).
What makes Wisepops such an intuitive tool is that you start by selecting the type of campaign that you want to run. You can choose to grow your audience, increase sales, or gather feedback and it will recommend popup types to use.
Overall, it’s a great tool if you’re on a mission to improve your click-through rate specifically. According to stats shared on their website, on average their popups achieve a click-through rate of 6.4%. Plus, to help you measure just how effectively you’ve improved key metrics, it includes a live analytics dashboard.
That said, you have to think wisely before signing up for Wisepops. It’s not the cheapest popup software solution on the market and irrespective of if your website generates 10,000 monthly page views or 10 times that, you’ll be quoted the same price.
Key features include:
- A no-code builder
- One-click and advanced targeting options
- A/B testing
Pricing: After a free 14-day trial, pricing starts at $49 per month.
9. Privy
For small online businesses, there’s Privy. It might be aimed at small stores, but with over half a million users there’s nothing small about its popularity. Thanks to its direct integration with Shopify, it’s especially popular among Shopify users.
Unlike many of the other tools that focus only on email list building, Privy can also help you to grow your list of SMS subscribers at the same time. It also offers more than just popups and can help you with email as well as SMS marketing at the same time. From targeted cross-sell popup messages to spin-to-win campaigns for fueling something other than revenue growth, it makes it easy to design various high-converting popups for any stage of the customer experience.
That said, compared to other similar solutions, you might find that its pricing is a bit limited. It’s either the free plan or one of two paid plans that you can sign up for.
Key features include:
- Mobile-optimized popups
- Email marketing
- SMS marketing
Pricing: Privy offers a free plan and two paid plans. Pricing starts at $30 per month.
10. Picreel
Whether you’re an individual looking to offer a survey or a business trying to recommend extra products to increase revenue, Picreel can be used by anyone for various popup-related jobs. In fact, they’re so confident about their tool that they offer a money-back guarantee if you don’t get more sales or leads within the first month of using it.
You can either pick one of the templates in its library and tweak it or use the HTML/CSS mode for more advanced changes. It also includes the other standard features that you’ve come to expect like targeting, triggering, and split testing.
Along with Poptin, it’s one of the most reviewed tools on Capterra. The interface (and website) might not be that attractive, but its ease of use continuously gets five-star ratings.
Key features include:
- A/B testing
- Personalization
- Analytics
- Hundreds of integrations
Pricing: After a free 15-day trial, pricing starts at $50 per month. However, if you choose to be billed yearly, you can save 20%.
Wrapping Things Up
Here’s the thing about popups — they either work or they don’t. If you get the timing wrong, your website visitors will simply close the box without even giving it a second thought. And, if they can’t get rid of that annoying box, they’ll simply leave your website altogether. So, there’s a lot at stake. Without the right tool that includes key features like targeting and triggering, there’s a real risk that you can instead drive away visitors in their masses.
However, also keep in mind that you won’t see results immediately. For this reason, A/B testing is another key feature. Without this feature, your campaigns will either be hit or miss. If you can afford it, Wisepops is one of the best choices (even GetResponse recommends them and it says a lot coming from a competitor). OptinMonster is also a good pick, especially if $50 per month is a bit of a stretch for you. However, if you need other tools like a solid SMS or email marketing platform too, it might make more sense to search for a comprehensive tool like Privy or GetResponse.
