Since the launch of TikTok in 2016, the platform has been a pioneer in creating and adapting to new trends, and its venture into e-commerce is no different. After the launch of TikTok Shop in 2023, TikTok has rapidly evolved into a social media giant that is making waves in the world of online shopping.
Marketers and business owners worldwide have begun setting up their Yellow Baskets after recognizing this new lucrative market. But to truly optimize your TikTok shop and maximize its potential, you could consider teaming up with a TikTok Shop influencer marketing agency.
With their platform expertise, network connections, and industry knowledge, these TikTok Shop influencer marketing agencies can authentically promote your products, driving visibility and sales. These agencies have a proven track record of creating viral campaigns and boosting e-commerce success. If you’re looking for the best agency to make your brand stand out, then you’ve come to the right place.
Here are the six best influencer marketing agencies that will transform your TikTok Shop.
Top TikTok Shop Influencer Marketing Agencies
Located In: Los Angeles, California Best For: Wide-scale campaigns with cultural impact; large businesses and enterprises Pricing: Starts at $50,000 MOMENTiQ is a key player in influencer marketing. Doubling as both a standalone influencer platform and a full-service influencer marketing agency, MOMENTiQ excels in large-scale campaigns and guarantees millions of views and an expansive reach for any brand or business. A great example of the scale of MOMENTiQ’s influencer marketing prowess is its consistent collaboration with well-known brands such as Fashion Nova and Fenty Beauty. To boost their clients’ sales, their marketing experts apply a “Stop Selling, Start Connecting” philosophy in all their marketing campaigns. Because of this, MOMENTiQ carefully selects influencers who are a natural fit for each brand and crafts cohesive, well-rounded stories for their campaigns, driving sales and fostering a deep connection and loyalty to the brand. With its own influencer platform, MOMENTiQ has access to a diverse list of premium-quality key opinion leaders whom they can tap for influencer marketing campaigns for your brand. This agency is also a seasoned expert in running TikTok Shop ad campaigns that can further expand the reach of your shop. MOMENTiQ employs a comprehensive approach aimed at surpassing key performance indicators in every facet of its influencer marketing campaigns. They devise strategies that align perfectly with target audiences from the beginning, fostering organic brand awareness and conversion. Their recent collaboration with The Recording Academy for the 2024 Grammy Awards serves as proof. By strategically utilizing thousands of influencers and key opinion leaders, the 2024 Grammy Awards generated over 500 million views and trended on US social media platforms for twelve hours. MOMENTiQ’s expertise with TikTok and TikTok Shop is unmatched. The agency even spearheaded and effectively scaled the influencer campaigns for the TikTok Shop itself. Since the TikTok Shop’s debut, MOMENTiQ has been a reliable partner of TikTok, crafting and executing campaigns that significantly contributed to TikTok Shop’s dominant presence in the e-commerce sector. MOMENTiQ is a great choice to upscale your TikTok Shop and reach its highest potential. Partnering with this influencer marketing agency guarantees an impressive boost in your Yellow Basket’s clicks, sales, and overall profit. Location: Miami, Florida Best For: Medium to large businesses Pricing: Starts at $20,000 Based in Florida, The Influencer Marketing Factory operates exactly as its name suggests: with streamlined processes, efficient workflows, and results-driven implementations. As such, this agency has some of the biggest brand names in its clientele, including Google, Meta, and Amazon. Their key services revolve around end-to-end influencer marketing, content creation, in-depth reporting and ROI analysis, paid advertising, and user-generated content. At the core of it all, however, The Influencer Marketing Factory is all about storytelling. From influencer selections to content creation, this agency prides itself on crafting stories that connect with audiences, encourage interactions, and make an impact. The Influencer Marketing Factory implements unique services for TikTok Shops such as trendsetting and enhanced reach through targeted promotions to bring brands and businesses exceptional ROIs. This was demonstrated in several TikTok campaigns run by The Influencer Marketing Factory. For example, their partnership with Ren Skincare involved strategic collaborations with influencers in the beauty and skincare niche. This resulted in a combined view count of 5.8 million, effectively driving brand conversions. The Influencer Marketing Factory simplifies influencer marketing for TikTok shops by offering an impressive roster of its own talent, boasting a combined following of over 54 million. They also provide resources for understanding TikTok Shops and using TikTok as a platform to drive business awareness and consideration. Location: Dallas, Texas Best For: Large businesses and enterprises Pricing: Starts at $50,000 LTK is a multi-billion-dollar company that is also one of the largest influencer marketing platforms and agencies in the US. What sets LTK apart is its influencer-based online shopping app that garners millions of shoppers and consumers monthly. As an influencer marketing agency, LTK offers end-to-end influencer campaign execution, brand consultations from industry experts, real-time campaign monitoring through their one-of-a-kind brand portal, and even AI-powered services for influencer matching and campaign reporting. LTK’s approach to bolstering client brands is multifaceted. They meticulously craft creator campaigns, target advertisements accurately, amplify media on TikTok and Instagram, manage retail media networks, and host exclusive events for key creators. This strategy is closely tied to LTK Creators, their own influencer network. But the influencers within their network are not just influencers; they are brands in their own right. This ensures when you collaborate with LTK, you’re working with high-standard influencers who promise quality and significant influence. The integration of creativity, technology, and top-tier influencers sets LTK apart, especially in TikTok and TikTok Shop marketing campaigns. A prime example of this is their collaboration with Urban Decay. LTK strategized creating engaging, authentic, short-form TikTok videos on the Urban Decay Hydromaniac Tinted Glow Hydrator. The objective was to drive awareness, reach, and engagement. This campaign garnered over 6.7 million views and 470,000 engagements, many of which were expressions of intent to purchase the product due to the influence of the creators. Their experience and expertise in the world of online shopping guarantee that their TikTok Shop campaigns are geared towards driving impressive conversions and maximizing ROIs, especially for brands and businesses in the lifestyle category. Location: London, England Best For: Medium to large brands and businesses Pricing: Starts at $20,000 The House of Marketers has been hailed as one of the leading TikTok-focused influencer marketing agencies in the world because of their in-depth knowledge and expertise on influencer marketing and the platform. This comes as no surprise when one of its co-founders was the former manager of the Strategy and Partnerships division at TikTok. As such, The House of Marketers offers expert-led services that include influencer strategy development, talent management, TikTok business profile management, TikTok ad content creation, and end-to-end TikTok campaign implementation. These services are all meticulously curated using insider knowledge of TikTok to optimize the platform’s algorithm and achieve maximum results. Although they are based in London, the House of Marketers is a global agency with employees from all major continents. This provides them with unique, diverse perspectives that aid in reaching locally targeted audiences. Some of its global clients include Red Bull, Western Union, KFC, and Apple Music. House of Marketers is trusted by an expansive clientele primarily due to its high-quality influencer selection, reliable and professional campaign executions, and integrated data-driven and creative approach. Among social media metrics, House of Marketers considers views, engagements, and conversions above all else. In collaboration with the tech company Grover, House of Marketers designed an influencer campaign to boost sales among Gen Z and Millennial communities. This strategy involved the use of micro-influencers to leverage their credibility and authenticity. Following the campaign, Grover saw a 1,200% increase in monthly orders and a 3.4x return on ad spend (ROA). With these in mind, House of Marketers is definitely one of the top picks for a TikTok Shop influencer marketing agency. With their comprehensive knowledge of the TikTok platform and dedication to KPI-driven strategies, partnering with the House of Marketers can take your TikTok Shop to the next level. Location: West Hollywood, California Best For: Small businesses and enterprises Pricing: Starts at $1,000 Clicks Talent is a full-service, one-stop shop for TikTok influencer marketing. It’s one of the first TikTok marketing agencies to emerge since the platform’s conception. From the days of Musical.ly until now, Clicks Talent has been a major player in influencer marketing, especially after establishing itself as an influencer marketing platform with over 3,500 talents in its roster. Led by former social media consultant Abraham Lieberman, Clicks Talents knows the ins and outs of all things social media. Their comprehensive list of influencer marketing services includes content creation, community engagement, contest promotions, social media management, quality user-generated content, and TikTok ad management. With these offerings, Clicks Talent has garnered an impressive reach of 1.8 billion on TikTok alone. Thus, when it comes to elevating a brand’s TikTok Shop, partnering with Clicks Talent could be a great investment, especially for smaller brands and enterprises. This is because the agency believes that the key to unlocking the potential of a TikTok Shop is not about the size of a brand, but about crafting compelling content that can gain virality and brand awareness beyond its existing following. This is done through a six-step process that includes demographic research, comprehensive strategy development, careful influencer selection, unique content creation, and thorough campaign analyses. The cherry on top of this is Clicks Talent’s spectacular roster of influencers whose followings range from 10,000 to 60 million, guaranteeing a spike in brand awareness. From its tried-and-true methods, Clicks Talent has successfully helped businesses reach specific goals, whether it is brand promotions, prices per view, or contest engagement. Thus, partnering with Clicks Talent is another surefire way to see impressive growth in your TikTok Shop. Location: Birmingham, Michigan Best For: Small, medium, or large businesses Pricing: Starts at a few thousand dollars per month Blue Wheel Media is a comprehensive digital marketing agency that specializes in e-commerce. Aside from influencer marketing, Blue Wheel Media offers a wide range of omnichannel services, including Amazon advertising, TikTok marketing, paid media, SEO, email and SMS marketing, and creative services. The Blue Wheel Media we know today is the product of a merger between two separate agencies—one that focuses on marketplace management, and another on DTC advertising. This merger created a robust agency made up of experienced eCommerce professionals who operate under the principles of passion, integrity, accountability, and hard work. Thus, it comes as no surprise that the agency is one of the top choices for brands and businesses looking to grow their TikTok Shops. As an accredited TikTok Shop partner, Blue Wheel Media offers a variety of essential services to establish brand credibility and drive sales within the TikTok platform. These services include storefront customization, TikTok Seller Central management, TikTok Shop advertising campaigns, creative content, and of course, comprehensive TikTok Shop reports and analytics to further drive campaigns. What truly propels their TikTok Shop campaigns is their belief in setting trends, not just following them. They successfully achieve this with authentic short-form content and a broad network of high-quality influencers. To prove their prowess in eCommerce, take a look at their collaboration with Voloom, a hair care brand. Blue Wheel Media implemented a strategic TikTok influencer marketing campaign to address Voloom’s revenue challenges. They focused on influencers with lower followings, between 5,000 and 200,000, effectively leveraging TikTok’s unique algorithm. This strategy resulted in $76,000 in revenue from influencer conversions alone. With an excellent track record of successful eCommerce campaigns and valuable knowledge and expertise in TikTok marketing, Blue Wheel Media is a strong contender for one of the best influencer marketing agencies for TikTok Shops. 1. MOMENTiQ
Collaboration with Top Brands
Results-Driven Campaign Strategies
Leading the TikTok Shop Revolution
2. The Influencer Marketing Factory
Storytelling at the Heart of Their Services
Extensive Talent Network & Other Resources
3. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Campaigns with Real-Time Monitoring
Boosting Client Brands with Smart Strategies
Proven Campaign Results with Top Influencers
4. House of Marketers
Expert-Led TikTok Campaigns and Global Reach
Data-Driven Focus
5. Clicks Talent
Services and Expertise
Perfect Fit for Smaller Brands – a Content-Centric Approach
6. Blue Wheel Media
Evolution through Strategic Mergers
Innovative TikTok Shop Services
Success Stories and Proven Results
Final Thoughts
In 2023, TikTok became the second leading social media platform for online purchases. It was also the number one social media platform for impulse buys in 2022. Just by looking at these statistics, one can see that TikTok Shop plays a significant role in the eCommerce landscape and marketers and business owners need to learn how to fully leverage this platform.
In the face of mounting competition, forging a partnership with an influencer marketing agency could give your business a competitive edge. Agencies offer a wealth of industry insights, platform-specific expertise, and a vast array of services that can significantly amplify the success of your TikTok Shop.
Thus, finding the right TikTok Shop influencer marketing agency is crucial in today’s competitive market. However, before engaging any agency, it's important to clearly articulate your business objectives. Whether it pertains to the services you need or the key performance indicators for your campaign, clarifying your business goals can optimize your collaboration with the agency.
Keeping these factors in mind can greatly enhance your relationship with them. And once you find the right influencer marketing agency to strengthen your TikTok Shop, the results will speak for themselves.