Social Media Marketing News, Tips and Tools for Marketers

Social Media

Motivators and Engagement Tips for Gen Z Social Media Usage

The online or virtual world is as real as the physical world for Generation Z. Born...

eCommerce • Social Media

Shopper marketing is a fascinating field that taps into the psychology of consumer...

Social Media

With the opportunity to share personal stories and garner tons of visibility, LinkedIn...

Social Media

Customer journey analytics (CJA) unites different touchpoints and lets you leverage data...

Social Media

We all hear about companies that always seem to go viral or get a ton of word-of-mouth...

AI Marketing • Social Media

It's no secret that Instagram influencers can make good money, but getting those coveted...

Creator Economy • Social Media

We have previously looked at the creator economy. In recent times the internet has opened...

eCommerce • Social Media

Have you heard of the Chinese-based eCommerce firm Pinduoduo? If you're outside of China...

eCommerce • Social Media

If you have only been relying on your product pages till now to sell your products, you...

Social Media

What's your X (formerly Twitter) banner situation? If you're like most brands, you don't...

Social Media

A great landing page can make an enormous difference in the number of leads you get and...

eCommerce • Social Media

Over the last few years many brands have discovered the benefits of using social media to...

eCommerce • Social Media

After a tumultuous year during the pandemic, 2022 saw global economies slowly bouncing...

Influencer Marketing • Social Media

Creativity is at the heart of memorable marketing campaigns. From Nike’s “Dream...