Modash started with a creator-first insight. Co-founder Avery Schrader once described content creators as “the beacon of hope” he looked up to growing up online — and that mindset shaped what Modash set out to build in 2018, together with co-founder Hendry Sadrak. From the same interview:
Today, Modash is an all-in-one influencer marketing platform designed to help in-house ecommerce teams — especially Shopify brands — run their influencer program end to end. That includes creator discovery, outreach, product gifting, links and discount codes, content tracking, performance reporting, and payments — plus the ability to run paid partnerships, gifting, and affiliate collaborations in one connected workflow.
Brands including Airbnb, Victoria’s Secret, Montblanc, and Google have used Modash to find creators and run campaigns — while Modash’s platform focus stays the same: help brands execute efficiently, and ensure creators get paid without messy ops.
Modash OÜ:
Pricing
Modash has tiered plans that scale based on team size and usage. One limit to understand up front is the monthly allowance for “Search Pages”: each time you run a search, Modash shows a page of 15 results, and that counts as one page. Viewing the next page counts as another, and refining your search generates additional pages as well. For most in-house teams, the included limits are typically high enough that this won’t be a day-to-day constraint — but it’s still worth understanding if discovery volume is central to your workflow.
- Essentials, $299/month ($199/month if billed annually) — Access to 350M+ creators. Two users can analyze up to 300 profiles, unlock 150 emails, and track 100 influencers across campaigns. Includes unlimited content collection, a relationship manager, and discount code management.
- Performance, $599/month ($499/month if billed annually) —Built for larger campaigns. Five users can analyze 800 profiles, unlock 400 emails, and track 250 influencers. Adds fan discovery (up to 6,000 fans), downloadable content, and export features.
- Enterprise, custom pricing — Includes everything in Performance with higher limits, more user seats, SSO, and custom domain links.
Modash API (separate product): For those who want to build their own solutions, Modash offers two API products: Discovery API and Raw API. Pricing starts at $16,200/year and $10,000/year respectively. They are primarily for building influencer marketing tools, internal tools/processes, and for conducting research using social data.
The Details
As a platform created with the good fortune of influencers in mind, it’s no surprise that Modash is heavily focused on their discovery and management. On the other side of campaigns is performance tracking — Modash includes full campaign management as well. You can create campaigns, assign influencers, and track each step of their journey — from invites and product sends to content submission and publication. Custom statuses and content collection are baked in, giving you visibility and control at every stage.
Their Discovery module is a strong starting point. Modash positions its discovery database around scale — with 350M+ creator profiles across Instagram, YouTube, and TikTok, built to support teams searching at volume. With that in mind, you might be thinking back to those search page limits and wondering how you can stay within them.
AI influencer search is a newer addition that’s improving rapidly. Users can switch between AI search and Modash’s traditional filter-based discovery depending on whether they want speed (AI-led results) or precise control (granular filters). The two modes live side by side, so teams can move quickly when exploring, then tighten the criteria when they need accuracy and repeatability.
As for the filters themselves, they’re pretty thorough and give you a number of ways to get to the content you’re looking for. If you want to find beauty influencers, for example, you can search it as an influencer interest (lots of content in the category would indicate this), as a topic (hashtagged posts), or as a keyword (the exact word must appear in the bio or captions/comments). You can also search by mentions, which has to be the obvious first search you do on Modash. Combine mentions of your brand with audience filters that match who your customers are and you’ll find some prospects who’d likely want to work with you.
At any point, you can click on an influencer in your list of results and an overlay slides in with more detailed information. The profile will show you their stats for the channel you searched (if you looked for Instagram influencers, you’re going to Instagram data), but you can always click on “Explore other Channels” to see their data on YouTube and/or TikTok. From that same overlay, you can now: unlock the influencer's email, add them to a campaign, assign campaign statuses (invited, hired, product sent, etc.), generate discount codes, send gifting links, and assign affiliate links with tracking.
One very cool thing here—for large teams, especially—is that this more detailed view of the influencer will tell you if they’ve worked with your brand before and, if yes, which campaigns. This saves you the minor embarrassment at seeming like a disorganized company if you reach out to them like they’ve never worked with you before. It can also save you time on your research: just ask your co-worker whose campaign they participated in if they’re worth working with.
The more detailed view that pops up also gives you some other info that’s valuable upfront: like their fake follower percentage, and their engagement rate. We really like the way Modash handles engagement rate, because they give you context. Maybe a 5.4% engagement rate doesn’t sound so impressive, but when you see that similar sized accounts on the same social channel have a mean engagement rate of 2% that 5.4 suddenly looks a lot better. They do the same thing for the Fake Follower stat. You’ll also get more detailed stats on those engagements (likes, comments, Reel plays, etc.), as well as a quick glance at their bio and audience demographics. There’s also a breakdown of who makes up the audience: fake followers are one segment, but then you’ll also see how many of their followers are influencers themselves, how many are people who just mass follow everything, and—of course—how many are just real, regular people.
But there’s more: you’ll also see the audience’s reachability (how many accounts their followers follow), the audience’s topical interests, the influencer’s most-used hashtags and mentions, and a tour of both top-performing content and any sponsored content they’ve disclosed. You can also use lookalikes to find creators with similar audience traits or similar creator profiles, and the platform surfaces influential followers as part of the audience breakdown. For teams building internal tools or research workflows, Modash also offers separate API products — but the core platform is where most in-house Shopify teams run day-to-day influencer operations.
Influencer CRM (rebuilt for flexibility): Modash’s relationship management has been rebuilt to make it easier to move influencer relationships out of spreadsheets and into a structured workflow. You can organize creators into lists, attach labels, notes, and documents, and manage collaboration pipelines with custom statuses (invited, negotiating, hired, product sent, etc.). The CRM is designed to be highly configurable — including the ability to hide and reorder columns, improve filtering and search, and use bulk actions to update many creators at once.
Email inside Modash (inbox + outreach workflows): Modash can connect with Gmail or Outlook so teams can send and receive emails in the platform, keeping outreach tied to influencer profiles and campaign context. Email templates with variables, bulk sending, and automated follow-up sequences support structured outreach — and from any conversation, you can pull up the influencer profile view for quick context while staying in the same workflow.
You can note and track the status of your influencers—whether they’ve been invited, hired, were sent a product, submitted their content, and more. Finally, these lists also give you the unique reach of the group: shared audience members are only counted once and not added to the total so you can understand what the true reach of the group is.
When you have a campaign running, Modash can track the performance of the influencers (and the campaign as a whole), and it does a good job of reporting on the metrics—both as a group and as singular accomplishments by each influencer. If you launched a sales campaign, you can integrate with Shopify to track discount code usage, even creating the codes right from within Modash, which feeds it back to Shopify. And you can manually input how much business the influencer referred on your behalf and compare it to how much you paid them.
If you’re using Shopify, Modash also supports gifting workflows — letting you send a single link where influencers can self-select the item, size, and shipping address from a curated list. No more back-and-forth. You can also generate and assign discount codes directly inside Modash and track redemptions in real time.
Affiliate workflows (Shopify integration) are now a major part of Modash’s platform. Brands can assign custom commission rates, generate trackable affiliate links with UTM parameters, and measure conversions — alongside paid collaborations and gifting. Dozens of Modash customers have moved their affiliate setup over from tools like GoAffPro, Impact, and UpPromote to keep everything in one place. Because this is tied to the Shopify integration, Shopify brands get the most value here — and Modash charges fees based on payout value, not order value.
The practical upside is that paid, gifting, and affiliate partnerships can run inside one workflow instead of being split across separate tools, spreadsheets, and inbox threads.
And speaking of payments: Payments is part of the Modash platform workflow (not a standalone product). Since the company’s early mission centered on ensuring creators can get paid for doing what they love, it makes sense that compensation is built into the end-to-end flow. Like many platforms, Modash uses an escrow-style process: you fund the payout, and Modash releases it to the creator. Adding a payment is handled one influencer at a time (with a few fields and a contract upload), but once it’s set, Modash manages the follow-through with the creator — which reduces the operational overhead of paying large numbers of creators across many accounts. Modash takes a 5% fee on top of what you owe an influencer, and that cost is likely worth it for teams that prioritize time savings and payment administration.
Conclusion
Modash is strongest in its core workflows: influencer discovery and relationship-driven program management. The platform pairs a very large creator dataset with filters, profile detail, and audience context that support practical decision-making — from evaluating engagement and audience fit to checking brand mentions and disclosed sponsorship history.
For in-house ecommerce teams — especially Shopify brands — Modash is built to keep the full program in one place: discovery, outreach, gifting, affiliate links and commissions, tracking, reporting, and payments. And for teams that do need programmatic access for internal tooling or research, the API products are available as a separate offering — while the platform remains the main product for day-to-day execution.
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