OMG Australia has unveiled its groundbreaking influencer marketing platform, CREO, which aims to streamline the influencer marketing process and make it more efficient and data-driven. CREO is designed to enable brands to plan, execute, and measure influencer campaigns with precision, transforming the way influencer content is integrated into media strategies.
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End-to-End Influencer Marketing: CREO offers a comprehensive solution, guiding users through every step of the influencer marketing journey. From discovering talent and contracting to performance measurement and live reporting, the platform integrates all necessary tools in one place, making it easy to manage influencer campaigns.
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Real-Time Data and Strategic Planning: The platform aggregates real-time data to inform strategies, ensuring that decisions are backed by data rather than assumptions. It allows brands to monitor influencer activity and campaign performance continuously, ensuring that every step aligns with strategic goals.
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Seamless Collaboration: With features like content approval, feedback systems, and automated reporting, CREO makes it easy for brands and influencers to work together efficiently, reducing friction and ensuring that content meets expectations.
As influencer marketing continues to mature, data is proving its significance in evaluating the effectiveness of creator-led campaigns. OMG Australia’s recent research, conducted in partnership with Amplified Intelligence and TikTok, reveals that creator-led content drives significantly higher engagement than traditional social ads.
According to the study,
This data reinforces the growing importance of creators in advertising, offering brands a more powerful means of engaging with audiences.
The study also showed impressive results in various industries, such as services and automotive. For example, in the automotive sector, active attention increased by over 300%, showcasing the potential of influencer content in capturing and maintaining consumer attention.
What CREO Brings to Brands
With CREO, OMG Australia is offering brands a platform that guarantees results. As Thomas Hutley, Managing Director at OMG Content, explains,
This performance-driven approach helps brands navigate the influencer marketing landscape with confidence, knowing they can expect measurable outcomes. This is due to their Omni Audience Explorer feature, which promises to ensure a more "informed creator selection and brand protection."
Source: OMG CREO
Moreover, the platform enables brands to work with influencers more effectively by simplifying the process of content approval, feedback, and contract management. It’s designed to enhance the overall efficiency of the campaign cycle, saving time and improving collaboration between brands and influencers.
According to OMG Australia, CREO has a vast network of creators. The exact numbers are:
- More than 15M creators in their creator database
- Over 1,000 creator categories
The platform will support a vast range of social media platforms, including TikTok, Snapchat, YouTube, Instagram, Facebook, LinkedIn, Twitch, and even Pinterest.
Another Step In A More Data-Driven Future
The launch of CREO marks yet another turning point in the influencer marketing industry, pushing the boundaries of what’s possible with creator-led content.
As Steph Pearson, National Head of Social and Innovation at OMG Content, states,
Looking ahead, CREO is poised to evolve influencer marketing further, providing more tools to ensure that brands can execute campaigns that are not only creative but also strategically effective.
As the influencer marketing space grows, platforms like CREO will become integral to the success of campaigns, offering data-backed insights and guaranteed outcomes.
About OMG Australia
OMG Australia, a division of Omnicom Media Group, is a leading global media network offering a comprehensive range of marketing and media services. With offices in Sydney, Melbourne, and Brisbane, OMG Australia delivers data-driven, creative solutions to clients across various industries, aiming to transform consumer experiences and drive business outcomes.
The introduction of CREO positions OMG Australia at the forefront of influencer marketing innovation, providing brands with a robust platform to execute data-driven, culturally relevant campaigns that resonate with audiences and deliver measurable results.
