The crypto and NFT marketing landscapes are evolving faster than the value of your portfolio during a bull run. With the global cryptocurrency market projected to surge from $2.49 trillion in 2024 to a jaw-dropping $6.29 trillion by 2033, it’s no surprise that marketers are pivoting to more personalized, transparent, and trust-focused strategies.
Gone are the days of flashing digital art and empty promises. Enter strategic PR, influencer transparency, and wallet-based analytics—because if you're not engaging the right way, you’re just adding noise to an already crowded space.
Speaking of cutting through the noise, let’s take a closer look at one campaign that truly mastered the art of trust-building and visibility in a competitive market.
Simplex, the crypto payment processor, partnered with MarketAcross to take their brand from overlooked to overbooked—securing 62 media placements, skyrocketing SEO rankings, and reaching 554 million people in the process.
Curious about how they did it? Keep reading to uncover the strategy behind this move and discover the game-changing strategies reshaping the Crypto & NFT industry.
1. Strategic PR & Media Coverage in Crypto
In the chaotic and often wild west that is Crypto & NFTs, standing out isn’t as simple as posting a meme or throwing a few bucks behind some ads. Nope, if you really want to establish credibility and catch the right eyes, it’s time to put your PR game face on.
Enter: strategic PR. Crypto brands can truly thrive by securing media placements, publishing thought leadership articles, and getting their executives featured in interviews.
Why? Well, in a space where skepticism runs high, and trust is about as rare as a stablecoin during a market crash, securing a spot in reputable media outlets is like getting a golden ticket. It sets you apart from the sea of noise and positions your brand as a knowledgeable, reliable player. And trust us—credibility in crypto is the ultimate flex.
Case in Point: Simplex
Let’s take a look at Simplex, a leading payment processor in the crypto space, which had one little problem: no media coverage, no press connections. Enter MarketAcross, their PR agency in shining armor. Together, they launched a full-on PR campaign designed to turn Simplex from the underdog to a crypto powerhouse. The plan? Get Simplex’s CEO, Nimrod Lehavi, some serious stage time.
How? By securing prime media placements in top fintech and blockchain publications and offering up the CEO as a thought leader who knows his stuff. They lined up speaking opportunities, arranged interviews, and within no time, over 62 articles were published—a.k.a., they were everywhere.
The result? A staggering 554 million people reached, and—wait for it—Simplex secured second place for the ultra-competitive keyword "buy crypto with credit card" on Google US. Organic search rankings? Skyrocketing. Trust within the community? Through the roof. And all of this thanks to PR.
Simplex PR placements
Results & Insights
How did Simplex fare after all this media magic? Let’s break it down:
- 62 published articles
- 554 million audience reach
- 1.3 million estimated views
- 6K social shares
- 100% increase in PR coverage
It wasn’t just about hitting a ton of articles. The magic came from strategically positioning Simplex’s executives as the go-to thought leaders in the crypto and fintech space.
By fostering relationships with the media and ensuring these leaders were front and center in key conversations, Simplex got the kind of media coverage that drove traffic, raised brand credibility, and ultimately boosted their market position.
Key Takeaway
Strategic PR is the real long-term play. By securing the right media placements and positioning your executives as industry experts, you can build the trust, visibility, and authority your brand needs to succeed.
2. Influencer-Driven Community Building & IDO Success
In the lightning-fast world of Crypto & NFTs, if you don’t have a community backing you, you’re basically a lone ship sailing in the vast ocean of digital noise. But here’s the secret sauce to thriving: influencer marketing.
This isn’t just about teaming up with the latest meme star for a one-time shout-out. No, no. It’s about forming real, long-term relationships with influencers who can genuinely vouch for your project and get the word out to the right people.
But wait, there’s more—community management plays a huge role too. You can’t just build a crowd and hope for the best. You need to nurture that crowd, keep them engaged, and make sure they’re invested in the journey.
For projects like Initial DEX Offerings (IDOs), influencer marketing and community building aren’t just helpful—they’re essential for driving demand and making sure your launch isn’t a flop.
Done right? Your IDO could sell out faster than a hot sneaker drop.
Case in Point: Galaxy Arena
Let’s talk about Galaxy Arena, a GameFi project that had a huge task ahead: rapidly scaling their community in time for an IDO launch. So, how did they do it? With influencer marketing, of course, and some killer community management to back it up.
The game plan? Partner up with 20 key opinion leaders (KOLs) and have them endorse the project over the span of two weeks. These influencers were a perfect fit for the campaign. They weren’t just posting once and dipping—they were part of a multi-step content campaign that introduced the project, hyped up the IDO, and even had them actively participating in the IDO itself.
And because influencer posts are only half the battle, they also created over 50 posts within the community to build even more excitement. The result? Galaxy Arena’s community exploded. And when the IDO finally dropped, it sold out in just five minutes.
Results & Insights
Influencer marketing + community management = instant success. Galaxy Arena didn’t just rely on flashy posts; they built authentic relationships, kept the community engaged, and sparked real excitement for the launch. It paid off in a big way.
Here’s the breakdown:
- 26,121 new community members (Talk about a fresh crowd!).
- $500,000 raised in 5 minutes during the IDO (Nope, that’s not a typo).
- 50+ influencer posts published (That’s a lot of buzz, baby!).
The campaign wasn’t just a win; it was an explosion. It shows that when you mix influencer-driven community building with solid management, you can pull off an IDO that’s nothing short of a phenomenon.
Key Takeaway
If you’re running a Crypto or NFT project, influencer marketing and community management aren’t just nice-to-haves—they’re must-haves. Build genuine, lasting relationships with influencers, nurture an engaged community, and watch your token launches become a frenzy. It’s not magic—it’s strategy, and it’s what separates the winners from the wannabes in the fast-paced crypto world.
3. Precision Targeting & Community Segmentation
One thing’s for sure: if you’re casting a wide net, you’re probably just catching a bunch of fish you didn’t want in the first place. Instead of trying to engage everyone, the real magic happens when you zero in on your target audience.
Precision targeting is the name of the game. It’s about understanding who’s really going to vibe with your project—and crafting strategies to speak directly to them.
By analyzing behaviors, interests, and even wallet activity (yes, people are making moves and you can track them), Web3 brands can craft messaging that resonates with their most valuable potential members. You’re not just attracting any random person—you’re attracting the ones who are most likely to become loyal community members and active participants.
And let’s not forget the power of marketing automation and segmentation tools, which help you fine-tune your efforts. If done right, precision targeting turns your marketing into a well-oiled machine that engages the right people and keeps them around.
Case in Point: Chris & Friends
Enter Chris & Friends, a community-driven NFT service that knows the power of precision like nobody else. The team needed to grow its Avatarzz NFT collection and expand its community, but instead of blindly casting a wide net, they got smart with data.
Using Absolute Labs' Wallet Relationship Management (WRM) platform, they dove into the behavior, on-chain data, and preferences of their existing community. It’s like getting the VIP pass to know exactly what their community was into—what other NFT collections they were eyeing, which blockchain communities they were active in, and what made them tick.
With this treasure trove of insights, they pinpointed smaller, high-value NFT communities that were aligned with their mission. By zeroing in on these communities, they ensured they were attracting users who would resonate with the project and become active contributors. To sweeten the deal, they raffled off 20 Avatarzz NFTs and gave away free Blockchain conference tickets as incentives to join.
The results? Nothing short of impressive.
🔲 We have successfully airdropped 20 shiny Avatarzzz #NFT 🪂 to our frens from @movieshots 🎥 🥷
Check your Walletzzz 🤌✨
☝️ There is more: All Avatarzzz #NFTCommunity members can expect a shiny conference ticket @BoB_Berlin_2023
We keep you posted 🫡 pic.twitter.com/oHMIPOxCDo
— nftlab.berlin 💤 (@nftlab_berlin) July 28, 2023
Results & Insights
Chris & Friends’ precision-targeting strategy wasn’t just effective—it was explosive. By focusing on specific, high-potential NFT communities and offering tailored incentives, they managed to onboard users who didn’t just stick around—they got engaged, bought in, and helped elevate the project.
Key metrics from the campaign:
- 34% increase in Avatarzz wallet holders (That’s some serious growth right there!)
- 125% increase in community value in just 1 week (Yep, the numbers don’t lie).
- 30% more users acquired in 2 weeks (Talk about efficient growth).
- Media portfolio value increased by 86% (Who knew segmentation could be so valuable?).
- X (formerly Twitter) users doubled (Engagement? Check).
What this all boils down to is the importance of precision-targeting. Rather than wasting energy on chasing after everyone, Chris & Friends honed in on the right people—and it paid off big time.
Key Takeaway
For Web3 brands, precision targeting and community segmentation aren’t just nice-to-haves—they’re game-changers. By focusing on specific audience segments, tailoring your messages, and offering incentives that actually speak to their interests, you’ll attract high-value users who will stick around for the long haul.
If you want a dedicated, engaged community that actively supports your project’s success, precision is the key to unlocking it. So, stop trying to appeal to everyone—start speaking directly to the ones who matter.
4. Tailored Crypto Marketing for Effective IEO Success
If you're gearing up for something as critical as an Initial Exchange Offering (IEO), you need a strategy that’s as custom-tailored as a perfectly fitted suit. We're talking about a bespoke marketing plan designed specifically to align with your project’s unique ethos, goals, and, of course, your target audience.
When you get it right, this kind of strategy can help your project stand out in the crowded crypto space and turn potential investors into loyal backers.
A tailored marketing strategy isn’t just about making noise; it’s about making the right kind of noise. That means mixing high-quality media exposure, targeted social media efforts, and influencer partnerships that hit the mark.
It’s about crafting a narrative that resonates with investors and crypto enthusiasts alike, building trust, and positioning your project as the next big thing in the crypto universe.
Case in Point: Montage Token
Let’s talk about Montage Token, a fresh player in the crypto space that needed to make a splash ahead of its IEO in a sea of competitors. The team realized that a generic approach just wouldn’t cut it. So, they teamed up with CryptoVirally to develop a marketing strategy as unique as their token.
The plan? A cocktail of premium media exposure (think Bloomberg and other major outlets), organic social media growth on platforms like Twitter and Telegram, and influencer partnerships on YouTube. The strategy wasn’t just about getting followers; it was about building relationships and trust with potential investors.
Montage Token's team didn’t just throw a couple of posts out there and hope for the best—they went all in, engaging with their Telegram community through targeted DMs, growing their social presence with carefully crafted content, and tapping into crypto influencers for in-depth product reviews on YouTube.
Results & Insights
The tailored approach wasn’t just successful—it was essential to the project’s IEO success. By combining media exposure, social media growth, and influencer-driven content, the marketing strategy created the buzz that got people talking and investing.
Key metrics:
- Increase in Twitter and Telegram followers: From 123 followers on Twitter to 4,868. Telegram subscribers increased from 34 to 2975 subscribers.
- Successful IEO launch with high investor engagement.
- High-quality influencer content and media coverage.
This case is the perfect example of why one-size-fits-all marketing just won’t cut it in crypto. If you want to make an impact, you need to personalize your marketing efforts to hit the sweet spot for your audience and goals.
Key Takeaway
When it comes to crypto, especially for high-stakes events like an IEO, your marketing needs to be as unique as your project. Generic approaches don’t cut it. By tailoring your strategy to your project’s specific needs, audience, and goals, you can maximize visibility, engage the right people, and ensure that your IEO goes from “meh” to “wow.”
If you want to dominate your crypto niche, it’s time to go custom or go home.
5. Trust-Building and Lead Qualification in Crypto
Building real trust with your audience is the key to success, especially when you're trying to attract high-net-worth individuals (HNIs) and professionals who aren’t swayed by the latest buzz.
The secret here isn’t about going after cheap clicks or aiming for a mass-market reach. Nope, it’s about focusing on lead qualification and trust-building, speaking directly to savvy investors who care more about substance than hype.
This approach means cutting through the noise and creating clear, informative content that appeals to educated investors, rather than relying on FOMO-driven campaigns. Your messaging needs to emphasize long-term wealth-building, smart investment strategies, and the kind of advisory-led approach that resonates with those who want more than a gamble—they want a plan.
And by zeroing in on trust and value, you’ll attract the leads who truly want to engage with your project for the long haul.
Case in Point: Strive
Take Strive, a crypto investing platform designed for HNIs and professionals in India, as a prime example. They were facing a noisy market full of speculation, and they needed to attract serious, investment-ready leads. So, they turned to Intel Farm for a trust-first strategy.
Instead of the usual "get-rich-quick" spiel, Intel Farm took a more refined approach for Strive's Meta ads campaign. Their goal wasn’t to target crypto traders or airdrop hunters, but rather salaried professionals and HNIs in metro cities who were interested in personal finance and new asset classes.
The ad creatives were carefully crafted to position Strive as a trusted advisor, not a platform promising fast, high-risk returns. To filter out low-quality leads, they used softer CTAs like “Learn how” and “Get a curated plan,” ensuring they attracted the right kind of investor—someone looking for long-term, educated crypto strategies.
Results & Insights
Intel Farm's trust-building approach wasn’t just effective—it was a game-changer. They didn’t just pull in leads; they pulled in the right leads. The combination of strategic ad targeting, a shift in messaging toward education, and a more thoughtful approach to investment resulted in a campaign that not only generated interest but also produced qualified leads ready to engage meaningfully.
Key metrics from the campaign:
- 8,000 leads generated (Solid foundation, right?)
- 37% qualified-to-demo rate (That’s quality, not quantity).
- 3x increase in qualified leads (Quality over quantity—always).
- 4.2x better performance from the top creative (When you focus on education, magic happens).
This case highlights that in crypto, success isn’t measured by reach or low-cost clicks. It’s about attracting educated, high-quality leads who are looking for thoughtful, long-term investment opportunities.
Key Takeaway
For crypto platforms aiming at professionals and HNIs, building trust through clear, educational content is essential. Focusing on lead qualification and filtering out low-quality traffic ensures you attract the right audience—those who are ready to engage, learn, and invest.
In the end, the goal isn’t just to fill your pipeline with leads; it’s about cultivating a solid base of engaged, investment-ready prospects that will drive long-term success.
Navigating Success in Crypto & NFT Marketing
Across these campaigns, common success strategies include leveraging strategic PR, fostering genuine influencer relationships, and using data-driven targeting. The shift toward trust-building, transparency, and utility-driven NFTs is clear, with brands gaining visibility through media, organic growth, and community engagement.
For future success, crypto and NFT brands must innovate, experiment with diversified marketing channels, and adapt to the evolving digital landscape to stay ahead of the curve.
