Top 14 Marketing Automation Platforms

Some of Campaigner’s key features include A/B testing to create the best email messaging, a user-friendly drag-and-drop template editor, and multi-workflow marketing automation. In addition, it fuses email and SMS marketing processes, which makes it one of the most powerful tools on this list to further connect with your contacts and customers. With all of these at your disposal, you can confidently stay engaged with your audience and potential leads throughout their journey and boost conversion and retention rates.

It includes marketing automation software that allows you to automate certain tasks in your workflow by defining an automation workflow: a set of rules and conditions that trigger the actions you want to automate. You can start with pre-made workflows for common scenarios or tap into options like A/B testing, personalized content, and user journeys.

Omnisend can assist with your marketing automation as it includes automated processes to help with email and SMS marketing, along with push notifications automation and pre-built eCommerce workflows.

The company’s marketing automation features ActiveCampaign AI, an automation builder. You can set what you want to achieve, and ActiveCampaign AI will create it for you. You can automate routine tasks and workflows using its automation builder so your teams can operate more efficiently. ActiveCampaign also leverages AI automation for its CRM services. This frees up time and resources for other strategic endeavors. With this automation tool, you can seamlessly translate your business objectives and hit these goals. It understands your desired outcomes and converts them into actionable automations.

Moreover, ActiveCampaign features split and conditional actions, where you can click, drag, and fragment actions to control your automations more easily. This makes it easier to see which workflow needs improvement and which operations work without creating dozens of automations. This split automation action lets you assess and experiment with one automation workflow against another. You can do A/B testing on wait times, content, SMS, number of emails, site messages, and sales team follow-up. Split action also provides advanced reporting and notifications to measure and see the results of your workflow improvements. 

As a leading email marketing automation software, ActiveCampaign has a robust one-to-one email automation approach. Its automation-first tactic enables you to do 1:1 email to outbound sales sequences to tailor experiences and boost efficiency. This strategy ensures every data is lined up to build a more robust pipeline. This saves you time to focus on warm deals that are most likely to close. 

The platform assists in creating customized 1:1 experiences that resonate and ripple, regardless of whether you’re talking to a new lead or nurturing existing clients. This is a big help in giving the sales team more context in marketing. They get the information they need to create and automate better experiences across the board. They can upsell opportunities by prompting personal and applicable follow-up. 

Another great feature of ActiveCampaign’s marketing automation is predictive sending. This ensures that your email recipients receive personalized emails at the perfect moment. It utilizes machine learning to analyze extensive email data, including open history, location, and devices utilized. These insights provide a clearer understanding of each recipient’s preferences. Predictive sending removes the uncertainty of marketing by determining the best time for recipients to interact. As a result, it improves open rates, clicks, and overall engagement.

Marketing automation by ActiveCampaign has a website and event tracking feature. Site tracking keeps a tab on visitors so you can offer customized content they’re looking for. It lets you see what product or service resonates more with your audience. Once you have these insights, you can follow up to convert more leads. 

Soundsnap, a premier online sound effect library, used ActiveCampaign for site tracking. The company was able to create and send curated content using ActiveCampaign’s automation, which assessed the behavioral actions of its website visitors. The campaign helped Soundsnap increase its month-to-month email revenue by 300% and its email open rate by 20%. 

At its core, Trellis harnesses the dual capabilities of automated and manual campaigns. While its automated campaigns dynamically search for category-specific keywords, enabling unexpected yet beneficial keyword discoveries, the manual campaigns provide the niche benefit of honing in on keywords that have previously yielded success. Such a dual approach not only aids beginners and those eyeing new market inroads but also empowers seasoned sellers to leverage their established milestones.

Case in point, Amazon superseller Luxe Weavers augmented their growth by a whopping 450% by integrating Trellis’ 4P automation, which symbiotically combines advertising, dynamic pricing, promotions, and product content.

ConvertKit has tools to help you grow your audience, including creating landing pages and email signup forms. In addition, it provides email marketing tools and email designs, and automation to help you connect with your fans. And it has a commerce tool that offers an easy path for creators to experiment with earning a living online without needing to invest in another platform.

The highest plan, ConvertKit Pro, adds advanced features like subscriber scoring, a state-of-the-art subscriber referral system, and powerful deliverability reporting. It directly integrates with Facebook Custom Audiences so that you can sync your ConvertKit segments directly to Facebook. You can quickly create niche campaigns that turn your ad spend into conversions. It even lets you change a URL in an email after sending it if you find you’ve made a mistake.

Keap’s Advanced Automations builder lets you customize your sales and marketing processes to create predictable, repeatable growth with advanced nurture sequences, personalization response triggers, and much more. In addition, you can integrate Keap with more than 2500 applications with hundreds of integrations powered both natively and by Zapier Premium. 

Mailchimp’s strength is still with email marketing. You can create emails that help you reach your audience and build your brand. However, you can now make landing pages to drive people to join your list or buy your stuff with a clear call to action. Mailchimp now helps you with your social media marketing, both publishing organic social posts and ads to reach people where they’re hanging out and using digital ads to find fans for your business or retarget people who visited your site. 

You can create personalized, automated marketing workflows for each of your customers. Send the right messages at the right moment, using automations that help you add a personal touch without the personal effort. You will find automation features helping you, from post scheduling on your social accounts to sending trigger-based messages about purchases and account activity.

Its marketing automations help you save time and resources. Use pre-built workflows for specific campaigns or easily build your own automations. For example, you can send automated emails to all new subscribers and nurture them with relevant offers. Add a personal touch to every message and campaign using robust customer data.

You will find pre-built, powerful automation templates to help you nurture new signups, recommend popular products, recover lost sales, and more. In addition, you can use behavioral targeting to track and rate customer actions on your website, landing pages, and emails to trigger relevant emails or assign them to segments.

All plans offer contact and account management, contact lifecycle stages, website tracking, built-in chat, Shopify integration, and email marketing campaigns. The cheapest paid plan adds in a drag-and-drop journey builder, multichannel engagement chatbots, SMS & WhatsApp, custom Shopify playbooks, and industry-based playbooks. Higher-level plans add advanced webhooks, the ability to add offline events into the system, behavioral targeting, transactional emails, and advanced metrics.

You can use Emercury to build email newsletters, create campaigns, and set up triggers based on your contacts’ behavior. In addition, you can segment so your audience gets exactly what they want to see. Emercury provides tools to help you create broadcast messages (sending personalized emails in bulk to your lists), an autoresponder (quick responses based on triggered actions), and a journey builder (automating your sending and follow-ups by customizing a series of emails that nurture your leads.)

You can create responsive emails with Emercury’s real-time drag-n-drop template editor or open-source code and tinker with it manually. In addition, the software includes valuable tools such as A/B testing, Drip Campaigns, a WYSIWYG editor, and robust analysis.

HubSpot Marketing includes tools to attract visitors through blogging, social media, ads, and more. In addition, you can use HubSpot Marketing to convert visitors into customers with landing pages, email, and marketing automation. All this is powered by the customer data in your CRM to enable personalization at scale.

The free plan includes tools to assist you with email marketing, forms, contact management, landing pages, and ad management. The paid plans increase your limits on these, remove HubSpot branding, and add additional features. You will need the Professional or Enterprise plan to access tools allowing you to automate and personalize engagement across channels. These include omnichannel marketing automation, ABM tools and automation, dynamic personalization, and more.

You can use Marketo to build and scale automated marketing campaigns across channels that engage your customers in a personalized way without support from IT. You can use the marketing automation tools to help you identify the best prospects and customers and close more business by triggering a sales call at precisely the right time. Earn customer engagement and trust through helpful and well-orchestrated communication. Sell complementary products and services that address the evolving needs of your customers. Meet the high expectations of today’s customers with personalized, cross-channel engagement.

All plans help you send bulk emails and offer you varying numbers of branded emails per month that you can send to your contacts and companies. In addition, the Marketing and All-in-One plans provide many advanced features to assist your email marketing. 

Other marketing features (some only at higher plan tiers) include tools to assist with live chat, video marketing, Facebook ads, landing page building, newsletters, site messaging, automations/workflows, and file repository.