Keap

Keap is an email marketing and sales platform intended for small businesses. Business owners can use Keap to help manage customers, customer relationships, marketing projects, and ecommerce goals.

Pros and Cons

User-friendly campaign building

Simple payment platform

Constant follow-up reminders

Custom reporting and visualization

Difficult to set up automation

No user permissions customization

Landing page builder can be clunky

Best for: Entrepreneurs

Ratings

Features

4.4

Ease of Use

3.5

Support

4.0

Overall Score:

4.0

You can use Keap to automate your sales and marketing. Startups and new businesses would generally select Keap Pro ($79/month after a free first month), so they can be more efficient, quickly respond to their clients’ needs, and house all their client activity in one place with an easy-to-use tool. More established, service-based businesses usually opt for Keap Pro to create repeatable sales processes and marketing campaigns to move your business forward. While teams that need a robust CRM solution usually select Infusionsoft to power their growth with advanced marketing and sales automation, customizable campaigns, and app integration.

As you can see from the above descriptions, Keap / Infusionsoft covers far more than just email marketing. However, email is a very powerful section of Keap and Infusionsoft’s offerings. Keap highlights the fact that they send 1.1 billion emails on average each month. Their customers, on average, have a 20% open rate, compared with the industry standard of 17.9%, and their click rate of 13% far exceeds the industry standard of 2.7%.

By adding easy-to-setup automation, Keap streamlines a complicated process. You can nurture new leads and drive clients toward your latest offering or just make your life a whole lot easier. Keap’s suite of tools targets the right audience with a laser focus.

The Keap app comes preloaded with an extensive library of flexible, functional email templates for a variety of opportunities. Getting started is only a matter of finding what you like; the design work is done.

You can subdivide your contact list by industry, interactions with your content, and more into any number of smaller lists to improve conversion. 

Keap’s “at a glance” reports track the effectiveness of your emails and suggests ways to engage your audience better.

Keap includes built-in A/B and split testing to maximize email effectiveness, auto spam checking to ensure deliverability, and intelligent email sends based on proven algorithms.

By the way, if you are confused about the dual use of Keap and Infusionsoft as names, Infusionsoft is now Keap. The company created Keap, an all-in-one CRM, sales, and marketing platform for growing service businesses because most small businesses need to start simple and grow over time. Their top-tier product remains Infusionsoft, which targets small businesses with more advanced sales and marketing automation needs.