Freshmarketer

This full-fledged marketing automation solution works best for fast-paced marketing teams. Engage with your users, no matter the point in the journey, from pre-acquisition to post-acquisition.

Pros and Cons

Simple set-up with ample features

Forum Analysis helps explain marketing processes

Excellent customer service

Straightforward A/B testing tool

Platform is under development; bugs may bother users

Lack of speed

Customer service can be slow

Subpar conversion rate optimization

Best for: Fast-paced marketing teams

Ratings

Features

4.0

Ease of Use

4.2

Support

4.4

Overall Score:

4.2

Freshmarketer is a full-featured marketing automation solution for your business. Email marketing is just one part of the entire system. The base system (Sprout) is free. As well as quite a few non-email features, the free plan includes a basic email builder and capability for 500 contacts.

Freshmarketer’s drag-and-drop email builder lets you design email campaigns from scratch. Alternatively, you can upload your HTML code and have your email ready for your brand. You can choose from hundreds of beautiful templates. The software makes it easy to pique your audiences’ interest with personalized emails that speak to them directly.

They also make it easy to automate your customers’ journeys by building unique trigger-based customer journeys with our drag-and-drop journey builder. Deliver contextual messages to your audience at the right time and convert faster.

You can build your email lists and organize them in one place. Manage, segment, and sort all your contacts, and stay on top of customers’ journey with your brand with Freshmarketer’s contact management.

With customer segmentation, you can create smart segments for your audience for better automation. Define segments based on audience behavior or a seemingly endless combination of factors. 

Freshmarketer offers you visual analytics where you can go beyond conventional metrics and get down to the nitty-gritty details of your campaigns’ performance. Make data-driven decisions and improve your email campaigns with key email marketing analytics at your fingertips.