About
Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.
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Rachel Handley
Rachel Handley is a Senior Content Writer at Semrush and a contributing writer for Influencer Marketing Hub. With over 11 years of experience working in-house and agency-side, Rachel brings a wealth of digital marketing knowledge to her articles. She specializes in crafting beginner-friendly content on topics such as keyword research, on-page SEO, and content creation, helping to demystify complex concepts for a broad audience.
Nadica Naceva
Nadica Naceva writes, edits, and wrangles content at Influencer Marketing Hub, where she keeps the wheels turning behind the scenes. She’s reviewed more articles than she can count, making sure they don’t go out sounding like AI wrote them in a hurry. When she’s not knee-deep in drafts, she’s training others to spot fluff from miles away (so she doesn’t have to).
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