NFT whitelisting has evolved from a simple presale perk into a strategic lead-generation...
Employee-Generated Content Brief: The EGC Framework That...
Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
X’s Community Notes Reaches 1 Million Contributors
X’s Community Notes program has officially reached a major milestone: 1 million...