The top YouTuber bowed to fellow creators’ demands, replacing his AI-powered thumbnail...
Why HUL Slashed Traditional Ads Yet Spent 40% More on Influencers
A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
NFT Whitelisting Campaigns: A New Funnel for Influencer Lead Gen
NFT whitelisting has evolved from a simple presale perk into a strategic lead-generation...
Employee-Generated Content Brief: The EGC Framework That...
Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
Meta Just Collapsed Facebook Video Workflows—Here’s What...
Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...