The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...
Jacinda Santora
$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...
The deal moves forward provided the combined holding group doesn’t collude to favor or...
Adidas Originals Celebrates Cultural Trailblazers With New...
From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...
IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...
Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...
CRM-Powered Seed Lists: Dynamic Segmentation
Consumers no longer accept random product dumps as authentic endorsements, and...
Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...
Instagram Adds Sound to Spotify Shares
Instagram now plays a short clip of Spotify songs right in your Stories for seamless...
Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook
Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...
E.l.f. and Pinterest Unveil A Revolutionary AI Color Matching...
Using “color e.l.f.nalysis,” users upload a selfie to unlock a personalized seasonal...