Shelly is the Content Manager at Fanbytes, an award-winning influencer marketing agency that is dedicated to bringing you the latest Gen Z insights. Fanbytes has helped top brands such as Universal, Missguided, Mcdonalds & youGov win the hearts of young people on social media. She heads up Fanbytes' content strategy, and her insights can be seen in top marketing publications such as The Drum & Talking Influence.