Matchstic is a house of creative professionals, each bringing unique skills and perspectives to the table. From the co-founders Craig Johnson and Blake Howard, to the brand strategists, designers, and copywriters, each member plays a pivotal role in shaping the brand identities they work on. While Matchstic's office is based in Atlanta, they operate as a fully remote company, adhering to three core principles: courage, truth, and harmony.

They advocate for boldness, prioritizing genuine relationships and outcomes. Their human approach leads to straightforward and intelligent work. They encourage understanding and empathetic interpretation of others' intentions, words, and actions. These principles shape their distinct strategy in branding.

Matchstic stands out from the typical branding agency. They identify as "Curiously Offbeat", comprised of a diverse team of strategists, designers, writers, illustrators, photographers, artists, collaborators, and branding experts.
They are not a full-service agency, a marketing execution firm, or a PR firm; instead, they have carved out a niche in the market as a brand identity house that focuses on making brands "Radically Relevant".

Services Offered:

Matchstic’s suite of services is curated to provide a comprehensive approach to brand identity development. They excel in several key areas:

Brand Audit & Research:
Matchstic takes a thorough look at your brand, its market position, strengths, and areas for improvement.
They help you choose a name that captures your business's essence and appeals to your audience.
Brand Architecture:
Matchstic assists in organizing your sub-brands and products in a clear and logical way.
Brand Strategy & Positioning:
They provide strategic advice to help your brand carve out its unique place in the market.
Visual Identity Design:
Matchstic crafts visually striking and memorable brand identities.
Brand Voice & Messaging:
They guide brands in developing a unique voice and articulating their messages effectively.
Matchstic designs distinct symbols or logos that encapsulate a brand's core values.
Web & Digital Design:
They offer design expertise for your brand's online presence.
Creative Consulting:
Matchstic provides innovative solutions to help your brand stand out in a crowded market.

  • Brand Audit & Research
  • Naming
  • Brand Architecture
  • Brand Strategy & Positioning
  • Visual Identity Design
  • Brand Voice & Messaging
  • Brandmarks
  • Web & Digital Design
  • Creative Consulting
  • Offices:
    New York
    Brands we have worked with: