Their modus operandi is rooted in the exploration of the brand's core essence, followed by a strategic alignment process that ensures every aspect of the brand resonates with its true values. This holistic approach allows the creation of an authentic narrative that encapsulates the brand's identity, enabling it to connect with its audience on a profound level. Mucho Strategy's influence extends across the globe, with physical offices stationed in Barcelona, Melbourne, New York, Paris, and San Francisco. This strategic geographical placement facilitates a unique blend of global perspective and local sensibilities. Mucho's team of experts, stationed across these international hubs, harness the nuanced cultural insights of their specific locales while contributing to a collective global vision. This juxtaposition of the local and the global enables Mucho to develop and implement strategies that are culturally sensitive, universally applicable, and uniquely tailored for each brand.
Services Offered by Mucho
1. Brand Strategy:
Mucho's brand strategy service covers a broad spectrum of activities aimed at identifying, understanding, and aligning brand values. These activities include market intelligence & consumer insight, brand analysis, research & benchmarking, and data visualization. They work on positioning the brand uniquely in the market and structuring the brand architecture to accelerate growth.
2. Brand Narrative:
Brands, in essence, are conversations, and Mucho helps brands to articulate these conversations effectively. They create value structures to craft narratives that guide a brand's communication and marketing decisions. This includes creating visual narratives, naming, baseline & taglines, establishing the tone of voice, key messaging, and personal brand development.
3. Brand Management:
Mucho recognizes that the implementation and consistent communication are crucial for effective brands. They offer services like brand activation strategy, content direction & planning, Instagram brand expression, artistic curation for brands, brand hub & guardianship, change management, and trademark registration.
4. Design & Art Direction:
Mucho has a broad range of design services, including brand logotype, visual language, audiobranding, and art direction. They also offer specific services like packaging design, type design, editorial design, exhibition design, environmental design, illustration, photography, and motion graphics.
5. Collective Intelligence:
Mucho promotes collective intelligence by integrating the brand's leaders and teams into their methodologies. This approach ensures that their knowledge and insights are included throughout the project.
6. Global Reach:
Leveraging their presence in various continents, they offer a global vision while maintaining local sensibilities.
7. Branded Content:
They also provide branded content services, working on brand migration and generating content that aligns with the brand's narrative and strategy.