- 30 Collectible Designs: Two lines of Coca-Cola packaging showcase 30 Star Wars characters—from Ahsoka Tano to BB-8—plus Disney Resort exclusives.
- Interactive AR “Holo” Messaging: QR codes on cans and bottles launch an augmented-reality portal for recording and sharing personalized hologram-style messages.
- Global Rollout: Limited‐edition cans and bottles hit supermarkets in North America, Latin America, Europe, Japan, and Asia South Pacific starting July 1.
- Cinematic Lightsaber Ad: A new film morphs classic Coke bottles into lightsabers to rescue a glitchy fan screening, capturing the thrill of shared fandom.
- 70-Year Disney Partnership: Building on decades of collaboration, this campaign follows Galaxy’s Edge orb bottles (2019) and the Marvel Heroes collection (2024), reinforcing both brands’ legacy of joy and human connection.
Limited‐edition Coke and Coke Zero Sugar packaging bring 30 iconic Star Wars characters to store shelves, complete with QR-activated holographic messaging.
When two global powerhouses of joy—Coca-Cola and Star Wars—come together, the result is nothing short of a cultural event. This summer, their joint “Refresh Your Galaxy” campaign transforms everyday soda bottles into portals for interstellar fandom, marrying collectible design with cutting-edge augmented reality (AR) engagement.
A Lightsaber in Every Hand
The campaign breaks with a cinematic flourish. In the new ad film, a diverse audience of multi-generational Star Wars devotees gathers for a special theater screening. But as the film’s opening crawl falters, the audience gasps: ordinary Coke bottles suddenly ignite into glowing lightsabers.
What follows is a Marvel-style duel—complete with sand-crawler Easter eggs and cameos from Luke Skywalker, Darth Vader, Grogu, and more—rescuing the screening and sparking cheers.
By opening with this spectacle, Coca-Cola pays homage to Star Wars’ ethos of shared community thrills. Every fan, from the young child brandishing a grape-scented pew-pew bottle to grandparents reliving the original trilogy, sees themselves reflected in that gleeful battle.
Check out the How CPG Brands Are Merging Cultural Relevance with Performance Media: Coca-Cola’s Campaign
Thirty Characters, Two Taste Profiles
Behind the special effects lies a meticulous packaging rollout. Starting July 1 in North America, Latin America, Europe, Japan, and the Asia Pacific, fans will find:
- Coca-Cola Original Taste bottles and cans featuring heroes and villains such as Lando Calrissian, Ahsoka Tano, Queen Amidala, and Emperor Palpatine.
- Coca-Cola Zero Sugar editions spotlighting icons like Darth Vader, Yoda, Rey, and the mischievous Grogu.
@tomsguide There are 30 total 😳 between cans and bottles, in both Orginal Coca-Cola and Coca-Cola Zero varieties! These cans, launching in stores & with exclusive Disney parks characters on 7/7, are part of a new Coca-Cola X Star Wars collab called "Refresh Your Galaxy" 💫 Which is your favorite one featured here 🤔 I do think there's a right answer 😅 @Coca-Cola @Star Wars #refreshyourgalaxy #cocacola #starwars #starwarscocacola #cocacolastarwars #collab #tomsguide #limitededition #cokecan #starwarsnews #starwarscollection #galaxysedge #starwarscharacters #darthmaul #darthvader #c3po #ahsoka #andor #tomsguide
Each design celebrates its character through dynamic illustrations, unified by Coca-Cola’s classic red-and-white palette.
For collectors’ hearts, an extra tier of exclusives awaits: at Disneyland® Resort and Walt Disney World® Resort, you’ll unearth unique designs for The Mandalorian, First Order Stormtroopers, and Chewbacca, driving fans to the parks for what feels like a treasure hunt.
Beyond the Bottle: Holographic Messaging
What truly elevates the campaign is the AR experience. Every bottle and can is stamped with a QR code that, when scanned, transports fans into a Star Wars–themed video interface.
Here they can record their own “holo” messages—just as Princess Leia once pleads for help. Messages overlay a starfield backdrop, complete with hologram flicker effects, and can be shared with friends to celebrate birthdays, rally virtual watch parties, or simply declare “May the Force be with you.”
@ryanthesidekick Are you ready to Refresh Your Galaxy?!?! . Thanks so much to @cocacola @starwars @disneyparks for inviting me out to celebrate the launch of 30 specialty cans and bottles including an AR experience! . The 3 Disneyland and Walt Disney World exclusives are The Mandalorian and Grogu, First Order Stormtrooper and Chewbacca . #cocacola #starwars #disneyland #disneyparks #disneylife #disneystyle #disneycreators #starwarsfan #galaxysedge #lucasfilm #jedi #sith #coke @Disney Parks @Star Wars @Coca-Cola
This tactile-to-digital bridge turns a quick grocery run into a moment of imaginative play and social sharing. Early tests show fans sending everything from playful taunts (“I sense a disturbance in the snack aisle”) to heartfelt greetings (“Hope your day is out of this world!”).
“This collaboration is about more than just bringing together two iconic brands,” says Islam ElDessouky, Global VP of Creative Strategy & Content at Coca-Cola. “It’s about celebrating the power of Star Wars fandom and the strength of community when we lift each other up.”
Seventy Years of Shared Storytelling
Though the fresh campaign feels futuristic, the Coca-Cola–Disney alliance stretches back to Disneyland’s opening in 1955. From that inaugural theme-park toast to the 2019 spherical “orb” bottles at Star Wars: Galaxy’s Edge, Coca-Cola has consistently woven its brand into Disney’s storytelling universe.
Last summer’s Marvel Heroes collection, which featured 30-plus comic characters on cans, set the stage for this year’s Star Wars pivot.
Mindy Hamilton, Senior VP of Global Marketing Partnerships at Disney, highlights the fan-centric focus: “Star Wars is a powerful cultural force around the world. This custom campaign is for our fans and inspired by them.”
By returning to a movie-theater setting in the new spot, both brands nod to the communal joy that defines their legacies—a shared pop-culture ritual as timeless as any saga.
