14 Top Content Moderation Tools for 2022

You’re not the only one who can damage your brand. While encouraging your followers to engage with your brand is great and a critical step if you want to build a trustworthy brand, sometimes your followers can cause more harm than good. Sometimes all it takes is one bad tweet to destroy years’ of marketing and the hours you’ve put into creating content that’s relevant. 

Whether it’s a seemingly innocent photo of a bare chested user or harmful content like a racial slur, there are various forms of undesirable content that can easily be missed. For this reason, it’s best to invest in a content moderation tool to help you. 

After all, you can’t be on all the social platforms 24/7. Not only will a content moderation platform help you to keep your brand’s reputation clean, but it can also help to improve the overall customer experience. To help you, we’ve scoured the internet to find 14 of the top content moderation tools. And, if you think that you'd rather take your chances than paying for yet another tool, some of them even include a Free plan. 


14 Top Content Moderation Tools for 2022:


14 of the Leading Content Moderation Tools

1. Respondology

Respondology

The team behind Respondology boasts more than 20 years’ experience in working with all things digital. Their goal is to do their part to curb racist and anti-LGBTQ content and any other posts that incite hatred that get shared by users on social media platforms. It’s used by various professional sport leagues, including the NBA, NFL, and NHL, and a number of consumer brands. For example, they’ve helped GoPro to save time and resources that would otherwise be dedicated to moderating their social media pages. Whether it’s against spam or inappropriate comments, Respondology can help you to protect your brand on social media. 

Key features include:

  • Tracking trends in your total comment volume
  • Real-time data
  • Emoji filtering

2. Pattr.io

Pattr (formerly called Iris Conversational Intelligence)

From their offices in Australia and the United Kingdom, Pattr (formerly called Iris Conversational Intelligence) helps businesses and brands to create better experiences for their customers at scale. They have completed over 800 projects and powered millions of conversations during the eight years that they’ve been in business. 

With the help of their platform, you can seamlessly integrate conversational artificial intelligence (AI) into your customer conversations. Their AI will then identify any unwanted replies or comments across Instagram, Facebook, and Twitter to help keep your brand’s reputation untarnished. 

Key features include:

  • Sentiment analysis
  • Intent recognition
  • Image analysis (including emojis)
  • Several dedicated Team Inbox queues for review

3. WebPurify

WebPurify

Founded in 2007, WebPurify’s goal is to offer everyone, in particular children, a safe, online experience. To help website owners and app developers do this, they’ve created an affordable and accessible content moderation tool that’s easy and fast to use. 

Trusted and loved by big global brands like Crayola, NBC Universal, and Microsoft, they moderate thousands of videos, 500,000 images, and over 3 million text submissions every day. It doesn’t matter if you’re a blogger or a Fortune 500 company, they offer customized services that will suit any budget. For example, if you’re only interested in photo moderation, you can sign up for their Live Moderation service. For only $0.02 per photo, you can get results within five minutes. 

Key services include:

  • Profanity filter
  • Photo moderation
  • Video moderation

4. Sightengine

Sightengine

With the help of content analysis technologies that’s built on proprietary state-of-the-art deep learning systems, Sightengine strives to create positive user experiences. As a matter of fact, they were the first company to offer moderation services using deep learning. 

Their simple, scalable platform can help you with image moderation, video moderation, text moderation, image redaction, and video redaction. From determining your content rules to keeping track of how they get implemented, the platform can help you with all the steps. 

Unlike many of the other tools that only share their pricing upon request, Sightengine’s pricing is simple and transparent. What’s more, they also offer a Free plan that lets you run 2,000 atomic actions per month (for example, moderating a 1,000-character text is counted as one such action).

Key services include:

  • Nudity detection
  • Image and video anonymization
  • Image, video, and text moderation

5. Hive Moderation

Hive Moderation

On their website, Hive Moderation describes its service as “automated content moderation solutions with human-level accuracy”. Trusted and loved by some of the leading global names such as Reddit, Giphy, and Plato, they can take care of all content types (including GIFs and live streams). 

For example, for Plato, one of the leading social gaming communities across the globe, they managed to reduce their number of complaints regarding inappropriate content by over 90%. Each day their moderation solution flagged more than 10,000 messages and photos (including profile pictures) and Plato’s VP of Growth and Community labeled them as a long-term partner moving forward. 

Key features include:

  • Visual moderation
  • Text moderation
  • Audio moderation
  • Real-time audio transcription

6. Amazon Rekognition

Amazon Rekognition

With the help of Amazon Rekognition, inappropriate or offensive content on social media and in eCommerce situations will get flagged by machine learning. This way, you can reduce the workload of human moderators significantly. As a matter of fact, according to their website, human moderators end up only having to review about 1-5% of the total volume. 

Basically, it uses a two-level system to label categories of unsuitable content. So, each top-level category will have several second-level categories. For example, “suggestive” content will include second-level categories like revealing clothes, female underwear, or partial nudity. You can ultimately decide the suitability of the content for your brand. So, suggestive photos of women posing in their underwear might be fine, but at nudity you’ll draw the line. 

Key services include: 

  • Face detection and analysis
  • Recognition of thousands of celebrities in stored videos and images
  • Text in image detection

7. ModerateContent

ModerateContent

One of the major appeals of ModerateContent is their moderate pricing. Similarly to Sightengine, they also offer a decent Free plan that lets you moderate up to 1,000 images per month. Then, they also offer you the option to pay as you go. Once you’ve exceeded the 10,000-limit of the Free plan, the pay-as-you-go plan will charge you only $0.15 per 1,000 images. And, for the heavy users, their Enterprise plan comes at a reduced rate of $0.10 per image (but requires a monthly commitment of $100). On top of their flexible pricing, their real-time image moderation API is easy to integrate into your site, platform, or app.

Key features include:

  • Face detection
  • Anime detection in images
  • Bad words detection
  • QRcode detection

8. Alibaba Cloud Content Moderation

Alibaba Cloud Content Moderation

One of the key pros of using Alibaba’s content moderation service is that they use years of Big Data analysis to help you monitor images, text, videos, and other types of multimedia content accurately. In fact, according to their website, their accuracy rate is higher than 95%. This way, you can help to limit spam advertising as well as inappropriate content that promotes things like violence, drug usage, extremism, and terrorism. 

Another plus of using Alibaba Cloud Content Moderation is their flexible pricing. While they don’t offer a Free plan, you do have the option to opt for pay-as-you-go billing. Though, if you know that you’ll be using it basically each day, the subscription billing will make more sense as you’ll qualify for a lower rate. 


9. Mobius Labs

Mobius Labs

If you specifically need help with video moderation, be sure to check out Mobius Labs. Founded only a few years ago in 2018, with their trademarked Superhuman Vision AI-powered tech they can remove unwanted content quickly and accurately. Like the name suggests, their tech can work at superhuman speed. In fact, it runs 15 times faster than real time and has more than 10,000 preloaded tags.

It’s also completely customizable. So, you can quickly create a new content moderation concept or tweak an existing one. 


10. LiveWorld

LiveWorld

Per year, LiveWorld moderates more than 100,000 hours and has moderated nearly 3 million hours in total to date. According to their website, their service combines top-rated software with the compassion and intelligence of actual humans. So, this means that it will also be able to pick up on the finer nuances that a software-alone approach might miss. 

Their US-based teams will help to protect your brand on social media day and night. When they identify a potential crisis, they’re trained to deal with it and avoid serious brand damage. 

Key features include:

  • Strategy and content planning
  • Process consulting
  • Design and production
  • Moderation and response
  • Insights and analytics
  • Conversation engagement

11. Besedo

Besedo

Trusted and loved by brands like eBay, Besedo is one of the older companies on our list and was founded two decades ago. According to their website, every year they moderate over 570 million pieces of content and prevent nearly 40 million scam attempts. 

Using their years of experience, they designed Implio, a content moderation tool for manual and automated comment and content moderation. One of the biggest benefits of using Implio is that you’ll get all the tools you need in one intuitive interface. This includes customizable filters, keyword highlights to streamline manual moderation, and insights and analytics. 

Key services include:

  • Human moderation
  • AI-powered nudity detection
  • Profanity filters
  • Insights and analytics

12. Netino by Webhelp

Netino by Webhelp

Netino was founded in the same year as Besedo. They initially concentrated on the technical implementation of dialogue spaces on sites, but when they realized the big need to create safe online discussion spaces, they created ModeratUs, a three-in-one proprietary tool used for content moderation, automation, and real-time monitoring. Their experienced team of 3,000+ and ModeratUs will help you to identify trolls, detect and monitor crises, and reduce fake news, insults, and illegal content. 

Key features include:

  • Social listening
  • Content management
  • Engagement
  • Content moderation

13. CommunitySift

CommunitySift

CommunitySift is powered by Two Hat and uses an AI-powered content moderation platform to combat online harassment and cyberbullying. From usernames to videos, their tech filters and escalates over 100 billion interactions per month in real time and is trusted and loved by brands like Roblox.

One of its features that deserve special mention is its ability to moderate usernames too. As usernames usually don’t use natural language, the majority of profanity filters don’t have the text to filter usernames correctly. Though, CommunitySift uses a unique classification system to identify and flag any troublesome usernames helping you to set the right tone from the very start. 

Key features include:

  • Automated username, text, video, and image classification
  • Triage and moderation of reported content
  • Automated actions
  • Content queues for human moderation

14. CrowdSource

CrowdSource

CrowdSource’s workforce can moderate content in real time to help keep your website’s rep intact. If you need something more than just the basic check, their team can also work with you to create a custom moderation policy and rejection reasons. Whether you need help to moderate user-generated comments, images or videos, they can offer quick turnaround times without sacrificing accuracy. 

In addition to helping you ensure that content shared by users is safe, they can also help you to create your own content. In addition to content moderation services, they can also offer copywriting and transcription services. 

Key features include:

  • End-to-end video moderation
  • Sentiment analysis
  • Reporting

Wrapping Things Up

Whether loads of new content get shared to your website and social media sites each day or you have only the occasional video, comment, or photo, a content moderation tool is a must in this day and age. If you fall into the latter category, some of these tools offer a pay-as-you-go option or a free plan. So, you can’t use money as an excuse. 

While the internet offers us a long list of benefits, it does come with a few risks, or rather responsibilities. Be part of the solution and not the problem and make sure that online spaces associated with your brand are free of inappropriate or abusive content.   

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