Byzantium founder and CEO Peter Bel is a pioneering figure of The Cointelegraph. Pursuing a client-specific marketing strategy to draw customers and boost engagement with crypto projects, Bel launched the agency to support brands in carrying out goals that involve emerging technologies.
The company supplements its team’s knowledge of marketing and cryptocurrency with data and insights offered by cryptocurrency specialists. The agency models its marketing approach according to the latest news and trends in the decentralized economy of crypto and blockchain tech.
With a thorough implementation of digital marketing, from targeted advertising to content marketing, Byzantium connects clients directly to the intended audience. Education is essential in appreciating crypto, and Byzantium supplements engaging content with influencer marketing, press releases, magazine and journal features, and community-wide events for cryptocurrency.
Since its launch, Byzantium worked with various crypto firms, propelling their growth and establishing their presence as an authoritative figure in the decentralized economy. Byzantium represented NAGA Coin, the first-ever cryptocurrency gateway for trading financial assets and virtual possessions. Other clients include Crypto Ping, Humaniq, BANKEX, and Crypviser. To date, the agency has raised over US$152 million in promoting cryptocurrency and blockchain-based endeavors.