Digital video’s rise to prominence in U.S. ad budgets represents a tectonic shift in...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
LATEST
Samsung Ads Unveils Mobile Conversion for Gaming: Turning CTV...
A new AI‑powered solution links connected‑TV viewing with mobile game downloads for...
How Sprite Used Pop Culture and Physical Experiences to Reinvent...
The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...
The Future of Financial Marketing: U.S. Bank’s Cross-Platform...
From on‑screen logos to a bespoke TV spot, the bank rewrites finance marketing with a...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...
The deal moves forward provided the combined holding group doesn’t collude to favor or...
More Articles
Pulse Gets Bigger: TikTok’s Latest Ad Innovations for Marketers
TikTok continues to evolve its advertising platform with the launch of expanded Pulse...
Privacy-First Tech Is Rewiring Digital Advertising [New Industry...
The digital advertising industry is undergoing a significant transformation as it adapts...
The Creator Economy Now Outranks TV: What Marketers Must Know
Creators are not just building audiences—they’re shaping culture, redefining...
CTV Has Grown Up: Why Advertisers Can’t Afford to Wait Any...
Precision, scale, and addressability are no longer theoretical promises but everyday...
Commerce Media Is Eating Advertising [New industry report]
One ad dollar in five. That’s where commerce media is headed—and fast. Once an...
Top Trends Revolutionizing Beauty & Skincare Marketing
Forget vague predictions—here’s what’s actually moving the needle in beauty...
Meta and AlUla Join Forces for the First Instagram Creators...
In a landmark collaboration, Meta, the Royal Commission for AlUla (RCU), the Saudi...
Heineken’s “Social Off Socials” Marketing...
In an age dominated by constant social media interaction, Heineken’s new campaign...
How UEFA’s TikTok Campaign Hit Big Without Compromising...
In a world where data privacy concerns are at an all-time high, UEFA’s TikTok campaign...