In recent months, industry observers have noted a profound shift in how prospects and...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
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72-Hour Countdown Content Calendar
How can brands harness the final 72 hours before launch to ignite explosive engagement...
Mars and Razer’s Collab: Clean Label Values to Capture Gen Z...
A community-driven line of mints and gums promises to sharpen attention during marathon...
PUMA’s Fortnite Sneaker Drop Campaign
PUMA’s move into the gaming arena marks a crossover of sports heritage and digital...
Report Says Luxury Faces First Prolonged Downturn in 15 Years:...
Bain & Company diagnoses the sector’s initial sustained slowdown since 2008–09...
Dr Squatch’s DTC Growth Strategy: High-Performance Campaigns...
Proven first-party data and huge social buzz convinced the global owner that Dr Squatch...
More Articles
Best Digital Marketing Agencies in Texas
In Texas, agency fit hinges on operational proof, not promise. Procurement teams are...
Best Digital Marketing Agencies in New York
Media costs soar faster in NY than in any other U.S. market, and a single compliance...
Best Digital Marketing Agencies in Florida
Selecting a Florida agency isn’t about daily posting; it’s about ingesting...
Best Digital Marketing Agencies in California
With somewhere between 5.11 and 5.46 billion people using the internet, the potential...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping...
With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Old Navy’s Campaign Blends Celebrity Comeback with Activewear...
By pairing nostalgia with generational reach, Old Navy repositions itself in the...