With somewhere between 5.11 and 5.46 billion people using the internet, the potential...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
LATEST
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping...
With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Old Navy’s Campaign Blends Celebrity Comeback with Activewear...
By pairing nostalgia with generational reach, Old Navy repositions itself in the...
More Articles
Top Marketing Trends Every Gaming & eSports Brand Should...
This year, gaming and eSports marketing is all about deeper engagement and authentic...
Top Trends Shaping Mobile App Marketing for Today’s Advertisers
For today’s mobile app advertisers, the game has shifted from broad campaigns to...
Reddit Pro’s New AI Profile Tools: Boosting Business...
Reddit has long been a platform where users share and discuss their interests within vast...
Hotels and Resorts Marketing Statistics and Trends (2025)
If you still think Instagram likes don’t translate into heads in beds, think again —...
Pulse Gets Bigger: TikTok’s Latest Ad Innovations for Marketers
TikTok continues to evolve its advertising platform with the launch of expanded Pulse...
Privacy-First Tech Is Rewiring Digital Advertising [New Industry...
The digital advertising industry is undergoing a significant transformation as it adapts...
The Creator Economy Now Outranks TV: What Marketers Must Know
Creators are not just building audiences—they’re shaping culture, redefining...
CTV Has Grown Up: Why Advertisers Can’t Afford to Wait Any...
Precision, scale, and addressability are no longer theoretical promises but everyday...
Commerce Media Is Eating Advertising [New industry report]
One ad dollar in five. That’s where commerce media is headed—and fast. Once an...