With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
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Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Old Navy’s Campaign Blends Celebrity Comeback with Activewear...
By pairing nostalgia with generational reach, Old Navy repositions itself in the...
Celsius’ Biggest Campaign Yet Signals a Shift in Functional...
The LIVE. FIT. GO. campaign rewrites the energy drink playbook—targeting lifestyle...
How Payless Rebranded as a Luxury Brand to Prove the Impact of...
In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...
Google and Warby Parker Set to Compete with Meta Ray-Bans in the...
In a move that could reshape the smart glasses landscape, Google has partnered with Warby...
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The Creator Economy Now Outranks TV: What Marketers Must Know
Creators are not just building audiences—they’re shaping culture, redefining...
CTV Has Grown Up: Why Advertisers Can’t Afford to Wait Any...
Precision, scale, and addressability are no longer theoretical promises but everyday...
Commerce Media Is Eating Advertising [New industry report]
One ad dollar in five. That’s where commerce media is headed—and fast. Once an...
Top Trends Revolutionizing Beauty & Skincare Marketing
Forget vague predictions—here’s what’s actually moving the needle in beauty...
Meta and AlUla Join Forces for the First Instagram Creators...
In a landmark collaboration, Meta, the Royal Commission for AlUla (RCU), the Saudi...
Heineken’s “Social Off Socials” Marketing...
In an age dominated by constant social media interaction, Heineken’s new campaign...
How UEFA’s TikTok Campaign Hit Big Without Compromising...
In a world where data privacy concerns are at an all-time high, UEFA’s TikTok campaign...
55 AI SEO Statistics That Reveal the Future of Search
AI has changed search in more than one way. While AI Overviews have pushed down organic...
How to Use ChatGPT to Support Link Building: Boost Your SEO in...
Although thousands of AI tools have been launched since the release of ChatGPT, Open AI's...