Why do some TikTok Shop listings stop at 1% conversion, while others hit 8–10%+ during...
eCommerce Tools and Resources
Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.
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Live Shopping Formats that Actually Convert
What makes one live shopping show pull in five-figure sales while another flatlines after...
The Walmart BFCM Playbook: How Brands Turn Precision Into...
What does it take to stand out when millions of shoppers, ads, and algorithms collide in...
Amazon Black Friday & Cyber Monday Playbook for Brands...
What does it take to win Amazon’s most competitive shopping window—when ad costs...
Black Friday & Cyber Monday Dates
When exactly should brands fire up their holiday campaigns in 2025—and how much time...
Q4 Attribution Under Pressure: UTMs, Promo Codes, LTK/Shopify...
How do you prove which creator actually drove your BF/CM sales when every click, cookie...
More Articles
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...
Holiday Shipping & Fulfillment Cutoffs Playbook for Social...
What happens when a perfectly timed holiday post promises “arrives by Christmas” —...
2025 Holiday Marketing Calendar for Marketers, Brands &...
What do brands, marketers, and creators all have in common heading into Q4 2025...
Snapchat Taps WooCommerce to Attract SMB eCommerce Sellers
The move aims to make Snapchat more competitive for merchants ahead of the holiday...
ChatGPT’s New Instant Checkout Redefines E-Commerce
Seamless in-chat shopping drives record engagement for Shopify and Etsy merchants while...
How to Calculate Profit on TikTok Shop
How much profit are TikTok Shop sellers really keeping after referral fees, shipping...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
How Pinterest’s Where-to-Buy Links Redefine CPG Advertising
The update connects upper-funnel inspiration to lower-funnel conversions with built-in...