How do you prove which creator actually drove your BF/CM sales when every click, cookie...
eCommerce Tools and Resources
Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.
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Holiday Budget Pacing: Frontload vs. Backload from Black Friday...
As Q4 ad auctions tighten and consumer behavior splinters across platforms, one question...
The Holiday Channel & Format Timing Blueprint (TikTok...
Holiday wins are rarely about “more content”—they’re about content timed to...
TikTok Shop Holiday Playbook: Live, Bundles, Spark-style Ads...
What happens when QVC-style storytelling collides with TikTok’s algorithmic reach? And...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
TikTok Adds “Shop Ads” Partners to Boost Seller Performance
TikTok is expanding its Marketing Partners Program with a new Shop Ads category, marking...
More Articles
ChatGPT’s New Instant Checkout Redefines E-Commerce
Seamless in-chat shopping drives record engagement for Shopify and Etsy merchants while...
How to Calculate Profit on TikTok Shop
How much profit are TikTok Shop sellers really keeping after referral fees, shipping...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
How Pinterest’s Where-to-Buy Links Redefine CPG Advertising
The update connects upper-funnel inspiration to lower-funnel conversions with built-in...
TikTok Shop Adds Training and Assistant Tools for Sellers
New safeguards and scoring systems give creators clearer pathways to success. TikTok...
New PMG & Snap Study Shows GenAI + AR Ads Outperform Static...
Data confirms immersive formats drive stronger attention, engagement, and full-funnel...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...
TikTok Shop Joins Global Fight Against Counterfeits Through INTA...
The collaboration adds consumer education and IP enforcement to strengthen trust in...
TikTok Shop Forces GMV Max on Advertisers
The mandate spotlights TikTok’s aggressive bet on AI automation while exposing deep...