User.com

This all-in-one email marketing automation platform helps boost engagement and improve conversion rates. The platform looks at each user and targets them through different communication channels, including email, live chat, push notifications, dynamic page content, and more.

Pros and Cons

Excellent automated marketing tools

Sales and lead generation intgrations

Simple to use

Customer service can be slow

Automation can require technical skills to set up

Slow desktop and mobile platforms

Best for: Small businesses, Startups, Enterprises, Agencies

Ratings

Features

4.4

Ease of Use

4.3

Support

4.8

Overall Score:

4.5

User.com is a single workspace providing you with easy-to-use, yet very robust tools for marketing, sales, management, and support teams. This is clearly more than just email marketing, but User.com is omnichannel, and email marketing is part of its offering.

It describes itself as being one tool for the whole company. It helps you to learn more about your users and customers with data-rich information and integrated communication channels.

Concerning email, User.com provides a powerful targeted tool to create and trigger email campaigns – on a mass or individual scale. 

You can send individualized emails with personal precision. Utilize defined snippet tags to make your message more specific to the person. Add in a receiver’s first name and unique website history to bypass landing in the spam box. 

User.com lets you plan your agenda and set up future promos. Thanks to its automation module, you can send the right email to the right receiver at the right moment. Take full advantage of having all the information on your users’ behavior in one place.

Indeed data collection is a significant feature of this program. It includes omnichannel enhanced tracking. You can see everything on a single page, that you can connect the dots between page views, mobile interaction, email opens, received text messages, plus much more. You can then take your data to another level and trigger automation processes based on user behavior. Use automatic chats to gather further contact info from guests after multiple visits.

You can see real-time data and all the historical interactions a customer has had with your company — all data about behavior, events, cookies, and browser in one place.

The analytics module lets you track open rates, click-through rates, and unsubscribes. See all the analytical results of your campaigns instantly.