Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Glowstaff, CM Models, and Model Agency Frankfurt undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Glowstaff, CM Models, and Model Agency Frankfurt:
Frankfurt is becoming a key player in the creator economy, where influencers are reshaping how businesses engage with their audiences. As companies shift away from impersonal corporate messaging, the focus is now on authentic, personalized content that resonates on a deeper level.
This transformation is particularly evident in the B2B sector, where influencers are helping businesses address challenges like skill shortages and brand positioning.
As Eduard Bergmann, Corporate Influencer and People & Culture Manager at orgaMAX, notes,
"Creators help companies not only understand their target group better but also connect with them authentically."
This trend highlights the growing reliance on creators to build trust and establish genuine connections, making them an integral part of modern marketing strategies.
Amid this growth, brands in Frankfurt face unique challenges, from finding credible influencer marketing agencies to adapting campaigns to cultural and legal frameworks. In this article, we’ll explore the top influencer agencies in Frankfurt and help you decide on the winning pick.
Comparison of the Top Influencer Marketing Agencies in Frankfurt
Here’s a comparison of the Top Frankfurt Influencer Marketing Agencies:
Best For: Businesses and Startups of all Sizes Notable Clients: Nürburgring, Tuning World Bodense, DigaJet, Vodafone Operating since 2015, Glowwstaff has built a strong reputation by providing tailored marketing solutions that deliver results. Whether you’re in Frankfurt or any other major city in Germany—such as Berlin, Hamburg, Munich, or Stuttgart—Glowstaff offers comprehensive, nationwide campaign implementation to ensure your brand is seen and heard. With a robust database of influencers spanning various niches, including B2B, skincare & beauty, sports, and family, they can connect you with micro-influencers or major names that best align with your brand’s goals. Their reach doesn’t stop at Frankfurt; their ability to manage both national and international projects means your campaigns can have a global impact. One of Glowstaff’s defining features is their versatility. Beyond influencer marketing, they offer models and hostesses for photoshoots, videoshoots, commercials, and TV productions. If you’re worried about the complexities of influencer collaboration, Glowstaff handles negotiations and organizes the legal framework, ensuring agreements and clauses are professionally managed and transparent. When it comes to content creation, Glowstaff lands a hand in creating images and videos for Instagram Reels and IGTVs. With a highly skilled team of professionals in influencer marketing and event staffing, they work diligently to execute campaigns that exceed expectations. Best For: Businesses of all Sizes Notable Clients: Prada, Dior, Rimowa, Chanel, Hermes, Calvin Klein CM Models is an agency that excels in both influencer marketing and traditional modeling. Since 2017, CM Models has been at the forefront of the industry, providing tech, beauty, lifestyle, and fashion businesses with tailored solutions to amplify their brand presence. They have successfully executed over 100 influencer campaigns and operate extensively in Frankfurt while serving other major cities such as Berlin, Hamburg, and Munich. CM Models handles every aspect of influencer marketing campaigns, ensuring a seamless experience for clients. From campaign creation and influencer selection to management and reporting, their expertise spans every phase of execution. Specializing in Facebook, TikTok, YouTube, and Instagram marketing, they connect brands with the right influencers to effectively reach their target audience. In addition to influencer marketing, CM Models offers a unique blend of services, including professional models for photoshoots, commercials, and fashion campaigns. Their hostesses for events, trade shows, and activations further enhance their ability to deliver a 360-degree solution for their clients’ marketing needs. Their attention to detail extends to handling contracts and legalities associated with influencer collaborations, ensuring that all partnerships are secure and professionally managed. Best For: Big Brands Notable Clients: Grundig, Nobilia, Daimler, Adidas, Wirecard, Beko Model Agency Frankfurt is a full-service agency renowned for its professionalism, reliability, and high customer orientation. Offering a diverse range of services, they have established themselves as a trusted partner for clients seeking top-tier modeling and promotional solutions. The agency represents an inclusive talent pool, featuring curvy and plus-size models, experienced professionals aged 35 and above, and classic male and female models. Their diverse roster ensures that clients can find the perfect match for their campaigns, whether it’s for a fashion shoot, a commercial, or a runway show. Beyond traditional modeling services, Model Agency Frankfurt excels in influencer marketing. They connect clients with local micro-influencers to boost brand visibility and foster genuine connections with target audiences. This focus on authentic representation adds immense value for businesses looking to strengthen their market presence. The agency is also a go-to for providing charismatic and confident fair and promotion hostesses. Whether for trade shows, events, or activations, their hostesses are skilled in engaging audiences and enhancing the overall customer experience. With their broad geographic reach, including operations in Wiesbaden, Mainz, Darmstadt, and Mannheim, they cater to clients across various regions. Model Agency Frankfurt’s dedication to nurturing new talent sets it apart. They actively support young models and fresh faces through casting opportunities, recognizing the importance of fostering the industry’s future. This commitment ensures that their clients benefit from both experienced professionals and emerging talent. Best For: Large Brands Notable Clients: Jack Daniel’s, Jamaica Travel, Epic Games, Amylyx FINN Partners stands out as a premier global marketing and communications agency with an impressive network of offices worldwide, including a well-established presence in Frankfurt, Germany. Renowned for their expertise across a diverse array of industries, they provide tailored solutions for fashion, beauty, health and wellness, travel, technology, lifestyle, education, food and beverage, and wine and spirits sectors. Their complete suite of services includes B2B and B2C campaigns, content marketing, social media management, influencer relations, online event coordination, and media planning. At the heart of their influencer marketing capabilities is the FINN Influencer Intelligence Team. By collaborating with top-tier influencers, the agency creates highly customized and impactful campaigns that drive meaningful results. A notable strength of the team lies in their ability to elevate travel, tourism, and lifestyle brands. Through strategic campaigns, they help these brands capture attention and establish a strong presence in their target markets. With their global experience, industry diversity, and innovative approach, FINN Partners remains a trusted choice for brands looking to make a lasting impact through marketing and communications. Best For: Large Brands Notable Clients: Sony Music, Otto, Action, Deutsches Rotes Kreuz 24 Hours Agency, based in Frankfurt am Main, Germany, has established itself as a premier influencer management firm specializing in lifestyle and informational content. With a focus on empowering creators and delivering exceptional results for clients, the agency excels in providing tailored solutions for a dynamic and ever-evolving market. The agency supports influencers in building a strong and stable presence across platforms like YouTube, Instagram, and TikTok. By managing administrative tasks and providing a dedicated imprint, 24 Hours Agency allows creators to maintain full control over their content while ensuring professionalism and compliance. 24 hours Agency represents a diverse roster of over 15 exclusive creators spanning niches such as lifestyle, beauty, education, and humor. Their impressive track record includes executing over 500 campaigns with more than 130 clients, achieving a combined reach exceeding 100 million. The agency’s portfolio showcases long-term partnerships with major brands, including over 20 successful campaigns for L’Oreal Paris, Yepoda, and CeraVe. For brands, 24hours Agency offers a highly effective “Matchmaker” service to identify the most suitable influencers for their advertising campaigns. This process takes into account critical factors such as target audience, platform, gender, and budget, ensuring an optimal fit for each project. Best For: Small and Medium-Sized Businesses Notable Clients: Suwag, Senec, Spectrum, Airco With over 15 years of experience in online marketing, Online Digital X, based in Frankfurt am Main, has become a trusted partner for small and medium-sized enterprises as well as self-employed professionals. Their expertise spans a variety of digital marketing services, with a strong focus on influencer marketing and social media strategies. Online Digital X excels in connecting brands with influencers across leading platforms such as Instagram, Facebook, TikTok, and YouTube. By partnering with creators who align with the brand’s vision, they help maximize reach and engagement. The agency works closely with influencers to craft captivating Reels, Stories, and posts that resonate with target audiences, ensuring impactful results. One of their standout features is their innovative use of AI to enhance the effectiveness of their campaigns. This data-driven approach not only increases engagement but also leads to higher lead generation and significant boosts in online shop revenue, particularly for paid social campaigns. To stay ahead in the ever-changing digital landscape, Online Digital X actively participates in major online marketing conferences. This commitment allows them to stay updated with the latest industry trends and technologies, ensuring their clients benefit from cutting-edge strategies. The agency specializes in developing omnichannel strategies, helping businesses leverage all available digital channels for sustainable growth. Additionally, they assist clients in adapting content for multiple social media platforms, maximizing reach and ensuring cohesive messaging across channels. Best For: Smaller Brands and Agencies Notable Clients: Nuin Fashion, Francesco, Philips Dach, Dodemhof The Models is a renowned model and influencer marketing agency headquartered in Bielefeld, Germany. With a strong presence in major cities like Frankfurt, Berlin, Hamburg, Munich, and Cologne, the agency is a trusted partner for brands seeking impactful collaborations with influencers and talent across Germany. Specializing in connecting brands with influencers on platforms such as Instagram, Facebook, and YouTube, The Models offers an impressive range of talent. From nano-influencers with as few as 2,700 followers to social superstars boasting over a million followers, the agency provides brands with the flexibility to align with influencers that best suit their target audience and campaign goals. This diversity ensures that every client finds the perfect match to amplify their message. In addition to influencer marketing, The Models offers an array of services tailored to promotional and event needs. These include providing professional models, charismatic presenters, fair hostesses, and grid girls, making them a versatile choice for various industries and occasions. What sets The Models apart is their commitment to nurturing new talent. By actively supporting and inviting fresh faces and young influencers to castings, they maintain a dynamic and evolving roster. This dedication to discovering and developing emerging talent not only strengthens the industry but also provides clients with innovative options for their campaigns. With their professional approach, diverse portfolio, and extensive geographic reach, The Models is a standout agency for brands looking to enhance their presence through influencer marketing and promotional events. Best For: Smaller Brands Notable Clients: Hej Organic, Philips, Alver, Turm Kaffee Kontx Kommunikation is a premier communication agency with offices in Zurich and Frankfurt, specializing in influencer marketing to help brands connect with their target audiences in the digital space. Known for their context-based approach, they deliver tailored strategies that resonate with both brands and audiences. The agency boasts a comprehensive database of influencers, carefully categorized by niche areas such as travel, fashion, food, lifestyle, sports, health, and sustainability. This extensive resource allows Kontx Kommunikation to connect brands with influencers who align perfectly with their campaign goals, ensuring authentic collaborations that drive results. Kontx Kommunikation excels in strategic campaign planning. They assist brands in identifying their target audience, selecting the most effective social media platforms (such as Instagram, TikTok, and YouTube), and allocating budgets to maximize ROI. Their expertise in channel selection ensures that every campaign reaches its intended audience in the most impactful way. A defining feature of the agency is its commitment to data-driven performance analysis. By evaluating influencer-generated content against predefined goals, Kontx Kommunikation measures the success of campaigns with precision. Their detailed analysis of influencer profiles, including follower count, engagement metrics, and audience demographics, guarantees that brands collaborate with the right partners to achieve their objectives.1. Glowstaff
2. CM Models
3. Model Agency Frankfurt
4. Finn Partners
5. 24 Hour Agency
6. Online Digital X
7. The Models
8. Kontx Kommunikation
Agency | Best For | Notable Clients | Key Services |
 | Businesses and Startups of All Sizes | Nürburgring, Tuning World Bodense, DigaJet, Vodafone | Nationwide campaigns, influencer marketing, event staffing, content creation, and global project management. |
 | Businesses of All Sizes | Prada, Dior, Chanel, Calvin Klein, Rimowa, Hermes | Influencer marketing, campaign management, modeling services, and event staffing. |
 | Big Brands | Adidas, Daimler, Grundig, Beko, Wirecard, Nobilia | Influencer marketing, modeling, promotions, fair hostesses, and talent nurturing. |
 | Large Brands | Jack Daniel’s, Jamaica Travel, Epic Games, Amylyx | B2B and B2C campaigns, influencer intelligence, media planning, and social media management. |
 | Large Brands | Sony Music, Otto, Action, Deutsches Rotes Kreuz | Influencer management, content creation, campaign execution, and a specialized “Matchmaker” service. |
Frankfurt's Best Practices: Influencer Marketing Success Stories
Influencer and social media marketing in Frankfurt demonstrates how a strategic and data-driven approach can achieve remarkable results. With influencer marketing reaching $24 billion in 2024, it’s clear that strategic campaigns and authentic collaborations yield exceptional outcomes.
The following success stories highlight how best practices in influencer marketing are effectively applied.
Leveraging Strategic Partnerships and Exclusive Experiences: FINN Partners and Thompson Hotels
Thompson Hotels aimed to enhance its visibility in the wellness hospitality space and attract travelers seeking rejuvenation. FINN Partners designed a wellness-focused campaign, collaborating with CorePower Yoga, the nation’s largest yoga studio brand. The initiative centered on rooftop yoga classes, available to guests and locals, tapping into the booming wellness tourism market projected to reach $1.4 trillion by 2027.
Key Campaign Elements:
- Wellness-Focused Partnership: The partnership centered on rooftop yoga classes, complimentary for hotel guests and open to CorePower Yoga members and locals, seamlessly aligning with the wellness travel trend.
- Exclusive Launch Event: The campaign kicked off with a media and influencer event at Thompson Hollywood. High-profile attendees, including influencers and journalists from publications like Glamour, Well+Good, and Marie Claire, experienced the brand firsthand.
- Integrated Messaging: Hyatt’s global brand leader spoke at the event to emphasize Thompson’s commitment to wellness, complemented by on-demand, in-room yoga content.
Results:
- 261M+ earned media impressions.
- 1.2M+ social media impressions.
- Extensive coverage from leading publications and influencers, including firsthand.
Blending Influencer Marketing with Traditional PR: Alver
The Swiss start-up Alver, known for its Golden Chlorella-based vegan products, faced the challenge of introducing algae as a sustainable protein source. Kontx Kommunikation was approached for a campaign to communicate the benefits of algae in a relatable and appealing manner to its core audience. This collaboration centered on the idea that 74% of German audiences value eco-friendly products.
Key Campaign Elements:
- Cross-National Strategy: The campaign targeted Germany and Switzerland, tailoring messaging to resonate with local audiences.
- Influencer Partnerships: Food and sustainability-focused influencers received Alver’s products, creating recipes and showcasing them in lifestyle-oriented content.
- PR and Media Outreach: Alver sent test packages to targeted media outlets, particularly those dedicated to veganism and sustainability, securing coverage in key publications.
Results:
- Influencer collaborations spanned large and small creators, generating interactive content that resonated with followers.
- Placements in key media outlets, elevating the topic of sustainable food sources.
Prioritizing Authenticity and Localized Campaigns: Kontx Kommunikation and Hej Organic
Hej Organic, a German vegan skincare brand, collaborated with Kontx Kommunikation to launch its new NAKED range in Swiss Migros stores. The goal was to create awareness in the Swiss and German markets and integrate the product into the everyday routines of local consumers.
Key Campaign Elements:
- Influencer Collaboration: Kontx partnered with Swiss beauty influencer Stella Castelli, whose relatable and natural persona complemented the NAKED skincare line’s values.
- Authentic Content Strategy: Stella created unfiltered, makeup-free videos and reels showcasing her beauty routine with Hej Organic products, which enhanced trust and relatability. By presenting herself authentically, Stella tapped into the power of personalization—a critical factor in consumer decision-making. Research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
- On-Site Integration: The campaign included videos of Stella shopping for the products in Migros stores, providing followers with a tangible connection to the brand.
- Content Diversification: Content for Instagram marketing was shared on Stella’s account and adapted for Hej Organic’s social media campaigns.
Results:
- 5,192 users reached through Stella’s Instagram reel.
- 2,000 users engaged through Instagram Stories.
- Increased visibility and awareness for Hej Organic in Switzerland.
From these case studies, several best practices emerge that are essential for successful influencer marketing campaigns: By adopting these practices, brands can unlock the full potential of influencer marketing to create campaigns that educate, engage, and inspire.
Mastering Influencer Marketing in Frankfurt
Influencer marketing continues to redefine how businesses connect with their audiences, offering authentic, personalized content that builds trust and drives engagement. As Frankfurt establishes itself as a hub for innovative and effective influencer campaigns, it’s clear that partnering with the right agency is critical to achieving success.
Selecting an agency that aligns with your goals, understands your industry, and can navigate Frankfurt’s unique cultural and legal landscape can make all the difference. Whether you’re a small business looking to break into influencer marketing or a large brand seeking to expand your reach, the insights and examples shared in this guide can help you take the next step confidently.
Explore the featured agencies, reach out to learn more about their expertise, or start small with self-service tools to test the waters.
Frequently Asked Questions
What is influencer marketing, and how does it benefit my business?
Influencer marketing involves partnering with social media creators to promote your brand, product, or service. It benefits your business by leveraging influencers' established trust with their audience, driving higher engagement, expanding reach, and fostering authentic connections with potential customers.
How do I choose the right influencer marketing agency in Frankfurt?
Look for agencies with a proven track record, relevant industry expertise, and a roster of influencers that align with your brand. Transparency in pricing, services, and campaign reporting is also critical.
What platforms are most popular for influencer marketing in Frankfurt?
Instagram, TikTok, YouTube, and LinkedIn are among the most popular platforms, each catering to different audiences and content styles. Selecting the platform depends on your target audience and campaign goals.
Can small businesses benefit from influencer marketing?
Absolutely! Small businesses can collaborate with micro-influencers who have highly engaged, niche audiences. This approach is cost-effective and can yield strong results, especially when targeting local markets.
How do influencer campaigns measure success?
Success is measured using key performance indicators (KPIs) such as engagement rates, follower growth, website traffic, sales conversions, and ROI. Agencies often provide detailed reports tracking these metrics.
What legal considerations should I be aware of in influencer marketing?
Ensure all influencer agreements comply with Germany's advertising and data protection laws, including proper disclosure of paid partnerships and adherence to GDPR.
What types of brands benefit most from influencer marketing in Frankfurt?
Brands in industries such as fashion, beauty, tech, food, travel, and wellness typically see great success. However, with the right strategy, influencer marketing can work for nearly any industry.
What should I include in a successful influencer marketing campaign?
To maximize the success of your influencer marketing campaign, ensure the following elements are in place:
- Clear goals and objectives (e.g., brand awareness, sales, engagement).
- Selection of influencers whose values align with your brand.
- Engaging and authentic content tailored to your audience.
- Defined KPIs to measure campaign performance.
- A well-structured contract covering legal and financial terms.
What makes influencer marketing agencies in Frankfurt stand out?
Frankfurt agencies excel in several unique ways:
- A deep understanding of local markets and cultural nuances.
- Access to a diverse range of influencers, from nano to macro levels.
- Expertise in combining influencer marketing with traditional PR.
- Strong knowledge of German advertising and data privacy regulations.
- Proven track records of executing both national and international campaigns.
How do influencer types differ, and which is right for my campaign?
Influencers come in different tiers, each suited for specific campaign goals. Below is a comparison:
|
Influencer Type |
Follower Count | Best For | Engagement Rate | Examples |
| Nano-influencers | 1,000 - 10,000 | Niche audiences, local campaigns | High |
Community-focused creators |
|
Micro-influencers |
10,000 - 100,000 | Targeted audiences, affordable rates | High to moderate | Specialized experts |
| Macro-influencers | 100,000 - 1,000,000 | Large reach, established credibility | Moderate |
Industry leaders |
|
Mega-influencers |
1,000,000+ | Massive reach, brand awareness | Low to moderate |
Celebrities, public figures |
