ABOUT

HYPEFACTORY

HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFactory's approach is youthful, trendy, and courageous, helping brands take their marketing efforts to the next level.

When selecting an influencer for a marketing campaign, HypeFactory looks directly at influencers that can reach the right target audience and not just the top influencers. While planning a marketing campaign HypeFactory analyzes the audience and following of up to 36 million different influencers across platforms such as Instagram, YouTube, TikTok and Twitch.

In order to plan marketing campaigns and analyze results, HypeFactory uses its own cutting-edge technology based on neural networks and Artificial Intelligence. It focuses on real capacity (OTS) estimates of each influencer using 55 metrics as well as unique hyper-targeting for the most effective results. HypeFactory technology also uses over 53 patterns of behavior to detect suspicious activity. It is a machine-learning technology that constantly updates and learns to recognize new types of fraudulent activity. It can detect bots, analyze an influencers’ following and show when they achieved such following, as well as anytime an influencer sees a loss in fraudulent followers.

The agency specializes in marketing in the following areas:
Services:
  • Influencer Marketing
  • Performance Marketing
  • Talent Management
  • Offices:
    Serbia, Australia, Spain, Lithuania, Armenia, Ireland, Portugal, Armenia, USA, Israel.
    Brands we have worked with:
    As featured in: