Choosing the right creators and influencers for your campaigns is the first step in making a sustainable impact on your marketing and sales. This presentation will help you learn how to set yourself up for success from the start.

Format:

Panel

Main moderator:

Katya Allison, Director of Community - GRIN

Speaker(s):

Dwayne Waite, Marketing Manager - Schell Games, Mike Martorano, Head of Partnerships & Influencer Marketing - Fresh N Lean, Carolina Torrens, Co-Founder and CEO - FIVE Years Apart

Influencer marketing, like the rest of the world, has a diversity problem. Issues of inclusivity are addressed every day on social media, but brands (mostly) stay out of the conversation. Luckily, brands don't have to make declarations to show their commitment to these topics; it can be shown in their marketing assets. So why are so many influencers indistinguishable from one another, with the same look and body type?

Main moderator:

Katya Allison, Director of Community - GRIN

Speaker(s):

Tiffany Romero, President of Influencer Management - Sway Group, Taylar Barrington-Booker, Founder and Head of Talent and Partnerships - Agency Cliquish

If you've ever wanted to know how to turn your creators into your performance marketing team, this is the session for you. Join us as we discuss how to connect your performance marketing efforts with your influencer marketing results. Leveraging creators as part of your performance team allows you to reduce your ad cost-per-click, increase brand engagement, and maximize the creator content that is performing on your organic channels.

Format:

Case Study

Main moderator:

Katya Allison, Director of Community - GRIN

Speaker(s):

Tyler Berglund, CMO - Tres Colori

From new platforms, app updates, and keeping up with trends, the evolution of influencer marketing is constant. Brands and influencers have to keep up to stay relevant and top of mind. In this session, we'll hear directly from creators about their perspective on this industry and where they see it going.

Format:

Panel

Moderator:

Mady Maio, Co-Founder of Camber & co-host - Okay Sis Podcast

Speaker(s):

Katrina Malaiba, Digital Creator - TRINASTRAVELS / @katrinamalaiba, Liz Rotz, Owner and Creator - lizrotz.com

There's a lot of available data about influencers, making it easier than ever to find ones that are a good fit for your brand. But once you've found those influencers, how do you identify the high-converting ones?

Format:

Panel

Moderator:

Ali Fazal, VP of Marketing - GRIN

Speaker(s):

Megan Geiss Harrop, Creator Partnerships Manager - IPSY & BoxyCharm, Lauren Maxwell, Influencer Marketing Manager - Dreamland Baby, Gabe Fernando, Ambassador Manager - Cuts Clothing

With 71% of consumers more likely to make a purchase based on social media referrals, brands are increasingly turning to influencer marketing to create brand awareness, product consideration and drive purchase. In this talk, Vamp will share the learnings from the last 12-months of running creator campaigns for some of the industry's most-loved retail and eCommerce brands like Adobe, GAP, M&S, Selfridges, SpaceNK and West Elm.

- Examples of how eComm brands are using influencer content to amplify their presence on social
- Prevalent creator content trends; what's working, what formats and which platforms are driving funnel results?
- Tips for how eComm brands can use creators effectively to win social commerce mindshare

Format:

Keynote

Main moderator:

Chris Gonzalez

Speaker(s):

Aaron Brooks, Co-Founder and Board Member - Vamp

Interesting discussion between two co-founders within the creator economy. Is the path to financial success for creators via brand deals or direct community monetization? Is the new kind of creator ecommerce platform made specifically for social media, helping you sell directly on SoMe more sustainable than brand deals? Hear the perspectives of both ends of the creator monetization strategy spectrum.

Format:

Interview

Speaker(s):

Dmitry Shapiro, Co-Founder & CEO - Koji, Adam Rivietz, Co-Founder & CSO - Hashtag Paid

Interviewer:

Gordon Glenister

Truth is, data is the beating heart of influencer marketing—not the influencers. The recent pushback on third party cookies is a major challenge to that, but there's technology to overcome it. We'll talk about these new solutions and also cover how influencers can share their first party data in ways that protect their privacy and benefit brands.

Format:

Panel

Main moderator:

Chris Gonzalez

Speaker(s):

Nisarg Shah - Co-Founder & CEO - Affable.ai, Jesse Leimgruber, CEO & Founder - NeoReach

With the world falling into inflationary times, we are all being asked to do more with less. Brands are turning towards dependable partners that deliver a strong ROI, and influencer marketing has proven to be a believable, efficient, and effective solution for maximizing results. In this session, LTK will share results from recent studies and proprietary data that illustrate how creator commerce is a growing, multi-tiered strategy and by scaling, empowers brands to BE MORE in inflationary times.

Format:

Keynote

Main moderator:

Chris Gonzalez

Speaker(s):

Rodney Mason, Head of Partnerships - LTK

Across verticals and industries, game-changing creator-led marketing shares common patterns and principles. Join our panel discussion with leaders from Media and Agency as they discuss how to leverage creators as vehicles for brands, and learn how your brand can harness the power of the creator economy.

Format:

Panel

Main moderator:

Brit Starr, Senior Vice President - Tribe Dynamics, a CreatorIQ Company

Speaker(s):

Samantha Sichel, Head of Social Product - Live Nation Entertainment, Jeff Rubenstein, Xbox Sr. Comms Manager - Microsoft

Micro- and Nano-influencers offer unfiltered insights into their lives, for a level of authenticity no image-obsessed macro-influencer would ever touch. The products they use and how/why they make purchase decisions are insights that their loyal followers pay attention to. How can brands intelligently use this for their marketing efforts?

Format:

Panel

Main moderator:

Gordon Glenister

Speaker(s):

Jess Flack, Co-Founder & CEO - Ubiquitous, Zakary Stahlsmith, Founder & CEO - ApexDrop

We'll take a deep dive into how and why Creator campaigns can be so effective, and examine the strategies creators use to have the most impact on their audiences.

Format:

Keynote

Main moderator:

Gordon Glenister

Speaker(s):

Zakary Stahlsmith, Founder & CEO - ApexDrop

Social commerce is a cash cow in China, but it hasn't really caught on as much in other parts of the world. What can we expect from live stream sales in 2023? Will this be when social commerce really takes off?

Format:

Keynote

Speaker(s):

Alessandro Bogliari, Co-Founder & CEO - The Influencer Marketing Factory

Join us as we uncover JOAH Beauty's influencer-focused strategy for bringing awareness to a new sales channel. Learn about their targeted approach to influencer sourcing, as well as the creative strategy and tactics that delivered compelling results.

Format:

Case Study

Main moderator:

Jordana Morfin - Aspire

Speaker(s):

Amy Smith-Uzenski, Senior Marketing Manager - JOAH Beauty

How regular people are leveraging online marketplaces to scale to > $100 Million in gross revenue.

Format:

Panel

Main moderator:

Bradley Sutton, Chief Evangelist & Director of Training - Helium10

Speaker(s):

Elizabeth Adeoye - Oshawa, Josh Hadley - Ecomm Breakthrough, Eugene Wong - HDE

TikTok has changed the game for social, entertainment, marketing and more. Its vast, highly engaged audience offers brands reach at an unprecedented scale, and the ability to convert them into customers (as demonstrated by the rise of #TikTokMadeMeBuyIt). A key strategy? Using creator-led campaigns to stand out from the crowd.

Join experts from TikTok and CreatorIQ who will reveal the secrets behind successful brand/creator collaborations generating impressive full-funnel results across the platform. You'll find out:

1. A guide to authentically working with creators to accelerate business outcomes
2. Data-backed insights to improve creative performance
3. Best-in-class brand case studies for effective creator-led marketing

Format:

Panel

Main moderator:

Tim Sovay, COO - CreatorIQ

Speaker(s):

Sam Kimmel, Creator Partnerships - TikTok, Esteban Ribero, Global Research Leader - TikTok

Collaboration and cross-promotion are critical to campaign success, but this idea often goes unrecognized. We'll dig deep into this woefully unexplored topic to help you both better collaborate and scale that collaboration.

Format:

Interview

Main moderator:

Neal Schaffer

Speaker(s):

Camille Kennedy, Founder - Camille Kennedy Consulting

3 absolute superstars within the creator tech scene are discussing what creator marketing technology actually is and how you can utilize it to make state of the art creator campaigns.

Format:

Panel

Main moderator:

Gordon Glenister

Speaker(s):

Vivien Garnès, CEO - Upfluence, Brian Spellman, Director of Sales - Klear, Nisarg Shah, Co-Founder & CEO - Affable.ai

Content creators are generating ever-increasing amounts of revenue for themselves and brands, and venture capitalists never saw a profit they didn't like. In this presentation, you'll learn what kinds of things they're looking for to cash in on the current boom.

Format:

Keynote

Speaker(s):

Gil Eyal, Investor - Stardust Ventures

The Jaunt has seen hundreds of thousands of dollars of new sales as a result of integrating Klear's influencer platform into its influencer marketing operations. "It's something that we weren't able to quantify before, but now we're really looking at influencer marketing as a serious investment and something that we want to continue allocating resources for so that we can continue growing our brand." - Victoria Posmantur, Brand Marketing Manager

From expanding market share through strong influencer partnerships to quantifying campaign value to guide future investment, see how Klear enables The Jaunt to:
- Drive revenue via targeted partnerships
- Prove ROI of social campaigns

Format:

Case Study

Speaker(s):

Brian Spellman, Director of Sales - Klear

Web 3.0, like most blockchain projects, rely on Web 2.0 platforms—like Discord, Twitter, and Meta—to host their communities. To grow and engage these communities takes a ton of effort, and the prospect of building a new one can seem overwhelming. How do we build a sustainable Web3 community?

Format:

Panel

Main moderator:

Akina Ho

Speaker(s):

Charles Adkins, Global VP of Strategy - LandVault, Tyler Mullins, Founder - Omni Digital Experience Agency, Vinod Varma, Co-founder & CEO - Creator.co