Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
How to Choose the Right Ad Account Structure: Business, Agency...
Social Media’s media engine keeps getting faster, but the on-ramp you choose will...
How to Structure Influencer Whitelisting Agreements for Meta...
Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...
More Articles
Creator Mood-Board Techniques that Boost Concept Approval Rates
What if your brief's mood board could cut approval time in half rather than spark endless...
AI-Powered Brief Drafting: Using GPT + Notion to Auto-Fill...
Why are full-time creators still begging brands for a simple list of Dos and Don’ts...
Live-Shopping Influencer Brief Blueprint for TikTok Shop Streams
Why do some briefs land instant yes-responses while others disappear into inbox limbo? 2...
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...