Recruiting the right creators has become one of the most operationally demanding parts of...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Introducing London: The AI Agent Rebuilding Influencer Marketing
Influencer marketing is one of the fastest-growing channels for marketers, but for many...
AI Influencer Discovery vs Manual Influencer Research
Finding the right creators has always been one of the most time-intensive parts of...
End-to-End Creator Operations: A Single Workflow From Outreach...
When businesses start a creator program, a spreadsheet and direct messages seem enough...
Aspire Launches Updated Creator Portal to Improve...
Influencer marketing platforms are increasingly focused on reducing the friction that...
The Infrastructure of Influence: Why Retention-Adjusted ROI is...
Influencer marketing is not broken, but the way 90% of global brands measure it is a...
More Articles
Common UGC Brief Mistakes (And How To Fix Them)
If you are running UGC at any meaningful scale, you have probably noticed a pattern...
AI UGC for Marketing Teams: Definition, Benefits, and How To Use...
Is user-generated content still “user-generated” when AI is involved? And why are...
Inside Gatorade and Doritos’ 1980s Playbook for Stranger...
As anticipation builds for the final season of Stranger Things, brands are once again...
How to Book Models for Trade Shows, Runway, and Content
Model booking has shifted significantly in recent years as trade shows, fashion events...
Shipping Automation Explained: Tools, Trends, and Practical Use...
Shipping automation has become a core operational requirement for modern businesses...
YouTube Launches ‘Second Chance’ Program for Banned Creators
The new pilot allows previously terminated creators to appeal and rebuild channels under...
10 of the Best UGC Video Makers for Creating YouTube Shorts
Short-form video is now the default way audiences discover brands, but creating YouTube...
The 5 Rules For Working With Creators In 2026
After years on the brand side, the agency side, and now talent management, all deeply...
UGC Video Makers for High-Performing Social Ads in 2026
UGC has become the dominant creative format for paid social, but the way brands produce...