As influencer marketing matures, agencies and brands face two pivotal questions: How...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
Always-On vs Burst Campaign Influencer ROI Showdown
Savvy marketers face a pivotal choice: Should you invest in sustained, Always‑On...
CareerTok Is the New Career Center: Why Gen Zs Trust TikTok...
Seven in ten young adults now scout jobs and education paths on social platforms...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...
More Articles
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
Legal Risk Assessment Checklist for Influencer Licensing Deals
Are you unintentionally relinquishing control of your brand assets or paying hidden costs...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
How to Leverage Micro-Influencers in Emerging Markets for...
The Unstoppable Rise of Micro-Influencers in Emerging Economies Consumer electronics...
Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
Brandtech: Chorus Translates AI Recommendations into Creator...
Insights into LLM preferences inform which influencers and content will sway AI-powered...
Whitelisting vs Full Buyout: Decision Framework
In today’s creator economy, marketers face two pivotal questions: Should you boost...