Influencer Marketing News, Tips and Tools for Marketers

Why Performance Influencer Marketing is the Future: Strategies...

Influencers have been known to help drive brand awareness and build trust with their...

Heard of a skincare brand turning TikTok into a full-funnel sales machine during Ramadan...

What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...

In 2025, nearly 64% of brands plan to work with influencers, whether it's to reach new...

Limited-edition drops can vanish in hours. The challenge isn’t just driving...

Every marketer watching TikTok’s For You feed has asked the same two questions: ...

Influencer partnerships are no longer as simple as “here’s a post, thanks for...

Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...

Every week, brands flood Twitter with creator callouts—and yet the same problems...