IQfluence

Artificial intelligence is revolutionizing the influencer marketing landscape, enabling platforms to improve the discovery process in unprecedented ways. With AI, marketers can now sift through an immense pool of hundreds of millions of influencers across various social media platforms, rapidly narrowing down choices to find the perfect fit for their campaigns. This technology not only streamlines the search process but also provides detailed insights and analytics, making it easier for marketers to make informed decisions. The power of AI in this context is in its ability to analyze vast amounts of data quickly, identifying trends, and even predicting engagement metrics. This significantly reduces the time and effort traditionally required in influencer selection, kind of a “search smarter, not harder” ethic.

IQfluence is a prime example of this AI-driven transformation in influencer marketing. Launched at the end of 2023, this innovative startup harnesses the power of AI to provide a comprehensive suite of tools designed to optimize the influencer discovery process. Despite its recent entry into the market, IQfluence is attracting notice for its advanced capabilities and user-friendly interface. By leveraging AI, IQfluence can offer a deep and nuanced understanding of influencer metrics, enabling marketers to target their ideal audience with precision and efficiency.

Marketing agencies are the target audience for IQfluence, with the platform’s focus on the pre- and post-campaign needs. Many agencies have their own in-house solutions or software to manage the execution of campaigns and influencer relationship management. This makes IQfluence an easy fit for an agency, supplementing whatever existing tools and processes they already have in place. The platform also offers detailed analytics and performance metrics, making IQfluence free of any unnecessary bells and whistles that could weigh it—or its users—down..

By providing marketers and agencies with powerful tools to navigate the vast influencer ecosystem, IQfluence is entering a crowded field of competitors. But it’s also worth noting that many of those competitors actually get their data from IQfluence through their custom API integration. As they continue to evolve and refine its offerings, it shows great promise in becoming a leading player in the influencer marketing space, driving innovation and delivering exceptional value to its users.

IQfluence

IQfluence offers excellent tools for discovery and campaign reporting, with deep data at an affordable price—and can play well with just about any other tool.

Pros and Cons

Huge database of influencers provides a seemingly endless array of choices

Discovery tools are good enough so as to make the huge database not feel overwhelming

Very deep analytics on influencers and their audiences alike

“Media Plan Builder” has a name that implies a lot more than it can deliver

Best for: Large Brands and Agencies

Ratings

Features

4.3

Ease of Use

4.5

Reporting

5.0

Overall Score:

4.6

Pricing

We very much appreciate the simplicity of IQfluence’s pricing structure. With just two levels of pricing before you get to the custom option, it might seem inflexible when compared to other solutions. But they’re tiered appropriately, reasonably priced, and a free trial ensures that you know what you’re getting yourself into before you slap down a credit card.

• Starter Plan, $295/month — Access to 357M+ influencers, 350 email exports, 350 influencer reports, campaign monitoring for 100 unique influencers, email support and dedicated customer success
• Advance Plan, $545/month — Access to 357M+ influencers, 800 email exports, 800 influencer reports, campaign monitoring for 400 unique influencers, email & call support, and dedicated customer success
• Business Plan, starts at $1,300/month — Access to 357M+ influencers, custom number of reports, prioritized support, and early access to new features

The Details

IQfluence is designed with a broad reach in mind, incorporating data on influencers from across the globe, provided they have a public profile with more than 1,000 followers. This expansive database includes over 130 million influencers on Instagram, 9 million on YouTube, and a staggering 137 million on TikTok. The IQfluence website notes there are more than 357 million influencers to choose from on the platform, but if you add those three numbers you'll find that the total is…not that. Don’t get us wrong: we’re not complaining that there aren’t enough choices here. 276 million is no small feat, so we don’t understand why they advertise a figure of 357 million. None of this devalues the platform for us, though.

A standout feature of the platform is its advanced search functionality. Users can filter influencers based on a multitude of criteria, including geographic location, language, gender, and age group. The platform even allows for city-specific searches, providing a granular level of detail that can be crucial for localized marketing campaigns. Additionally, users can search for influencers based on the location of their audience, ensuring that the followers of the influencers align with the target demographics of the campaign.

As we know, content is the real prize of an influencer campaign, and so it’s great to see IQfluence go beyond simple demographic checkboxes for its discovery. The platform analyzes the topics that influencers talk about based on keywords found in their bio or post captions, and can even analyze the content in audio and visual media. This functionality allows users to find influencers who are discussing specific topics or have mentioned certain brands, offering a precise way to align influencers with campaign themes. For instance, an agency can search for influencers who have mentioned "Nike'' in their posts or bios, which can be incredibly useful for brand monitoring and competitor analysis.

A real highlight of the platform is its lookalike feature, which allows users to find influencers similar to any other influencer based on the topics they post about or their audience demographics. This is particularly useful for agencies that have identified successful influencer partnerships and want to replicate that success with other accounts who have similar characteristics. It’s also a great way to save money: you might not be able to afford Cristiano Ronaldo, for example, but you can find other influencers who post about similar topics or have a comparable audience profile at a fraction of the fame level.

The platform doesn’t stop at just finding influencers, though: it provides engagement metrics—of course—but the real show is in the audience data. These reports provide an in-depth look at an influencer's audience, including demographics such as gender, age groups, and geographic location. The reports also detail the number of real followers, influencers among the followers, mass followers, and suspicious accounts, which are typically bots or fake accounts. This level of detail helps ensure that agencies are partnering with influencers who have a genuine and engaged audience. The last thing a brand wants to be is implicated in someone else’s fraud: IQfluence takes this seriously and arms its users with good intel in this regard.

On the other side of a campaign is the monitoring is a critical component of the platform. Users can create and track campaigns across Instagram, YouTube, and TikTok, monitoring key metrics such as the number of posts, engagement rates, total views, and likes.A standout feature here is the data funnel that allows users to enter things like budget, clicks, registrations, installs, and actions, which the platform then uses to calculate metrics like CPC, CPR, and CPA. This feature provides a comprehensive view of campaign performance and helps in optimizing future campaigns.

One feature that didn’t land for us was the Media Plan builder. To be honest, our big problem is in the name. This tool itself is useful enough, allowing users to export data into a Google Spreadsheet. But that’s it: it’s an export tool that gets the data off the platform and into a format which can then be used to build a media plan, sure. It’s a bit like calling a combustion engine an automobile. You need the former to create the latter, but they aren’t the same thing. 

Finally, and on another high note, IQfluence also offers custom API access—this is what allows other influencer marketing platforms to integrate its data into their tools. For agency users, the team at IQfluence can work to integrate it into customer software stacks. Remember, this is a platform aimed at users who are using some other software—in-house or otherwise—to execute their campaigns. Integrating IQfluence into their existing tools creates a seamless infrastructure for them. The API access is offered for an extra charge, and we really like that it’s priced on a pay-as-you-go basis, providing flexibility for users who need to conduct specific queries or generate audience data reports. This flexibility ensures that even small agencies can utilize the platform without committing to large, upfront costs.

Conclusion

IQfluence is a solid addition to the influencer marketing landscape. Its AI-driven platform powers a suite of tools designed to optimize influencer discovery and campaign management. Launched in late 2023, IQfluence stands out for its advanced analytics and user-friendly interface, specifically targeting marketing agencies by seamlessly integrating with their existing tools. 

Key features include advanced search functionalities and lookalike influencer discovery, enabling precise audience targeting. The platform also provides comprehensive audience data, and comprehensive is an understatement. With demographics, psychographics, content and engagement metrics, agencies can partner with genuine influencers who match the vibe they’re going for. With its straightforward pricing structure and flexible custom API access, IQfluence delivers exceptional value while neatly fitting into whatever tech stack its users rely on. This is definitely one worth watching and, of course, trying for yourself.