Loomly
Octoly
Hootsuite
Octoly
Loomly
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
Pros and Cons
Post creation process leaves nothing to chance: every aspect is well thought out
Multiple social calendars eliminate confusion/accidental postings
Workflow templates are suitable for large teams and one-person operations
Reporting could use more audience insights
Best for: Large Store
Hootsuite
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Pros and Cons
Connected Social OS structure brings publishing, listening, care, analytics, and advocacy into one suite
Wisdom adds a conversational AI layer across the platform, helping teams ask questions, surface insights, draft content, and take action from one workflow
Perch keeps Hootsuite’s core publishing strength, including content planning, scheduling, AI-assisted post generation, and performance review
Nest centralizes messages, comments, mentions, routing, and customer care workflows
Lumen strengthens Hootsuite’s listening and intelligence layer, especially for teams that need brand, competitor, trend, and audience insight
Advanced and Enterprise plans support more structured collaboration, approvals, routing, governance, reporting, SSO, compliance, and advanced listening
Pricing now scales per user, so larger teams need to calculate seat costs carefully
The new product naming may require existing users to relearn where older Hootsuite features now live
Some of the strongest Social OS capabilities, including advanced listening, governance, compliance, and advocacy, are concentrated in higher-tier or Enterprise plans
Best for: Large Store
