Top Influencer Marketing Campaigns for Mobile Apps

TikTok didn’t just ride the influencer marketing wave—it practically reinvented it. Amid the chaos of the COVID-19 pandemic, DoorDash's #OpenForDelivery campaign turned a crisis into a win for local restaurants struggling to stay afloat. While the world was in lockdown, TikTok leveraged its vibrant, creative user base to spotlight small eateries and get people talking, sharing, and—most importantly—ordering in.

The brilliance of the campaign lay in its strategy: instead of relying on traditional ads or celebrity endorsements, DoorDash handed the mic to its users. They were encouraged to post videos showcasing their favorite local restaurants and the food they loved. This user-generated content became the heart of the campaign, turning the act of supporting local businesses into a fun, community-driven challenge.

With over 1.5 billion views, DoorDash didn’t just raise awareness—they created an entire movement that drove traffic straight to delivery services and strengthened the connection between restaurants and their customers. By tapping into the power of social proof, the brand transformed everyday users into the best kind of influencers: authentic and engaged.

This campaign is a standout example of how influencer marketing can do more than just promote products—it can unite communities and support businesses in need. It’s a perfect demonstration of how mobile apps are using influencer marketing not just for exposure, but to drive real impact. In the world of mobile apps, where engagement is everything, this campaign stands as a benchmark for what’s possible when creativity and community come together.

A Deep Dive Into the Top Influencer Success Stories from Mobile App Makers

Influencer marketing has become a key strategy for mobile apps aiming to skyrocket their visibility and drive downloads in an increasingly competitive landscape. In this section, we’ll explore six standout campaigns where brands successfully leveraged influencer power to captivate audiences, boost engagement, and achieve impressive app install results.

From geo-tracking safety apps to global eSIM solutions, these campaigns show how the right blend of strategy, creativity, and influencer partnerships can elevate a brand to new heights.

1. Tracking Success: How Geozilla’s Influencer Campaign Hit the Bullseye

Geozilla’s influencer marketing campaign isn’t just another “download our app” initiative; it’s a masterclass in blending authenticity with digital influence. By strategically tapping into YouTube’s vast network of content creators, the campaign not only drove app installs but also educated users on the vital topic of personal safety through geo-tracking.

The real genius behind this campaign was its selection of influencers. Geozilla didn’t just go for big names; it carefully curated a mix of macro and micro-influencers to speak to a range of demographics—parents, young adults, elderly caregivers, and tech enthusiasts. These influencers didn’t just deliver the message—they embodied it, creating content that felt personal, relatable, and undeniably genuine.

From heartwarming stories about child safety to tutorials on how to track elderly family members, these influencers weren’t just promoting an app; they were solving real-life problems.

With over 1 million views across YouTube and a remarkable 24% clicks-to-installs conversion rate, the campaign showed that influencer marketing isn’t just about throwing your product in front of a screen—it’s about engaging audiences with value-driven content.

The campaign hit a sweet spot with its practical messaging: parents were shown how the app keeps kids safe, while caregivers saw its potential for staying connected with older loved ones. The content’s focus on real-world application gave it an air of reliability, making the call to action irresistible.

And while privacy concerns around location tracking apps could’ve been a hiccup, Geozilla’s transparency and the influencers’ personal endorsements helped smooth over potential objections.

2. Greenpark’s Game Plan: Winning Big with Micro-Influencers and Smart Strategy

As we shift gears, let’s look at another app that also proved the value of authenticity in influencer marketing, but this time with a more niche approach. When Greenpark launched its app, it faced an uphill battle in a crowded market dominated by industry giants. But instead of throwing money at generic ads, they took a smart, laser-focused approach with a campaign that’s practically the gold standard for app launches: micro-influencers.

These aren’t your typical celebs with millions of followers—they’re the niche, relatable voices whose content feels personal and genuine. And in Greenpark’s case, these influencers didn’t just create content; they redefined it.

By collaborating with influencers across a variety of niches, Greenpark didn’t just cast a wide net—it carefully selected creators who had the power to spark real, authentic conversations within their communities. With a bit of creative freedom on the table, influencers were encouraged to weave the app’s features into their content in a way that felt natural. No forced endorsements here—just raw, relatable storytelling that struck a chord with their followers.

From engaging videos to innovative hooks, these influencers made the app’s features feel like something their audiences just had to try.

@jorgegalllegos Download the app today! LINK IN MY BIO OR HERE: (https://greenpark.app.link/bJGEZpZp6Bb) #greenpark #greenparksports #soccer #laliga #mls ♬ original sound - Jorge Gallegos

But the campaign wasn’t just about giving influencers free rein. Greenpark’s team worked hand-in-hand with a creative director to brainstorm clever scripts and performance-driven ideas, ensuring that every piece of content stood out in the cluttered app market. Plus, they played the timing game like pros, releasing content during key game times to align with their target audience’s peak activity. Talk about playing the field strategically.

The results? A staggering 70% reduction in cost per install (CPI), a sixfold increase in daily app installs, and a 300% boost in marketing spend efficiency. The numbers speak for themselves. By focusing on micro-influencers and creating a campaign that felt authentic and niche-specific, Greenpark managed to generate massive buzz and outperform many of its bigger competitors—without breaking the bank.

3. Magenta Magic: How The Lenz App Turned AR into a Cultural Phenomenon

Next up, let’s dive into a campaign that took the concept of innovation and engagement to the next level—blending technology with cultural touchstones in a way that resonated far beyond the app store. Telekom’s The Lenz app campaign was like stepping into a digital wonderland where augmented reality met iconic music, and Millennials were the real winners.

In a world where every new app promises to revolutionize the game, The Lenz took a unique approach by teaming up with the virtual band Gorillaz to deliver an experience that was as innovative as it was immersive. Using AR to create interactive "magenta portals," users could unlock exclusive Gorillaz content by simply pointing their phones at everyday objects. And with the Gorillaz at the helm, this wasn’t just another app download—it was an experience.

But the magic didn’t stop there. To amplify the buzz, over 500 micro-influencers across various niches were roped in, each bringing their own flavor of authenticity and credibility to the table. These weren’t just influencers hawking another generic product; they were sharing real AR experiences and fueling conversations about the app across social media.

And let’s not forget the exclusive content—live-streamed concerts, AR music videos, and even virtual interviews with the band. If that doesn’t scream “engagement,” I don’t know what does.

The results speak for themselves. With 419 million impressions and over 130,000 downloads across Europe, the campaign wasn’t just a hit—it was a movement. Content sharing rates hit an impressive 42%, well above the industry standard, and users didn’t just download the app and forget about it—they opened it an average of three times. The app’s integration of real-world objects with AR and its seamless tie-in to the Gorillaz brand ensured fans were both engaged and entertained.

4. Pepsi’s Halftime Show App: When Iconic Performances Meet App Innovation

Next, we’ll look at a campaign where music, technology, and cultural relevance merged once again—this time during the most-watched event of the year. Pepsi’s Super Bowl Halftime Show app was more than just a companion app—it was an immersive experience that turned the halftime spectacle into a multi-dimensional event.

With a lineup featuring legendary hip-hop icons like Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige, it wasn’t just the performances that had fans buzzing. The app itself was a game-changer, offering exclusive content like behind-the-scenes footage, unique camera angles, and interactive features like Snap photo filters. This wasn’t just watching a show; it was living it.

@pepsiTFW you know the Pepsi Super Bowl LVI Halftime Show is about to be 🔥 (with BTS content, exclusive drops, and much more 🤫) Download it today.♬ original sound - Pepsi

The campaign brilliantly tapped into the star power of macro-influencers. These performers didn’t just rock the stage; they promoted the event across social platforms, driving anticipation and generating a viral frenzy. Fans weren’t just passively watching—they were sharing memes, reactions, and moments from the performance on Twitter, Reddit, and Instagram.

But Pepsi didn’t stop at just star power. The app’s “Ultra Pass” feature was key to keeping fans engaged. With 388,000 Ultra Pass users spending an average of 11 minutes and 36 seconds per session, the app didn’t just serve as a passive viewing experience; it kept users interacting, diving deeper into the show and feeling more connected. The app’s performance was off the charts, with 526,000 downloads and over 1.3 million sessions, proving that Pepsi’s strategy of blending exclusive content with the energy of the Super Bowl worked.

5. Rappi’s Referral Frenzy: A Latin American Takeover Powered by Influencers

Now, let’s move to a campaign that leveraged the power of referral marketing, amplified by influencers to create a marketing movement across Latin America. Rappi’s latest influencer and referral campaign was like the gift that keeps on giving—offering discounts, building buzz, and boosting app installs in the process.

With a hefty lineup of over 15,000 macro influencers spanning across Latin America, Rappi created a marketing tsunami that not only expanded its reach but also made it feel personal. And it didn’t stop there. By also tapping into smaller, niche influencers, the campaign hit all the right notes, from urban centers to quieter local communities. It was a masterclass in combining the best of both worlds: big reach and authentic connections.

The referral system wasn’t just about giving influencers a platform—it was about amplifying their reach with exclusive perks. From early access to VIP codes, influencers had the tools they needed to create a viral buzz, generating thousands of conversions and buzz-worthy content in the process. Fans and followers weren’t just downloading the app—they were doing it because they felt part of an exclusive community, thanks to the personalized content shared by these influencers.

@jujulianagoes O que você faz em 10 minutos? ⚡ Lê seu livro favorito, organiza a casa, se arruma, trabalha, se perde nas demandas rs 😁 com Rappi Turbo você otimiza seu tempo podendo fazer sua compra da própria casa que ela chega em até 10 minutos minha amega! 😱 Desde quando eu era apenas consumidora ficava me questionando como era possível que o pedido chegasse tão rápido em casa, essa foi a primeira pergunta que eu fiz quando me tornei sócia e embaixadora. Pois bem, o time me explicou que essa agilidade na entrega é possível porque existem Dark Stores, equipadas com as mercadorias, localizadas a um raio de 2km de você, possibilitando aos entregadores um deslocamento curto e possível! Você sabia disso? Consulte pelo aplicativo de @Rappi Brasil se Rappi Turbo já está disponível em sua região e aproveite a praticidade 🧡 Ah! Se você também mora em Santos como eu fica ligada que em breve a sócia terá uma excelente novidade pra você 👀 #RappiTurbo ♬ som original - Juliana Goes

Rappi didn’t just focus on numbers—they focused on creating a campaign that felt engaging and authentic. Each influencer didn’t just deliver a generic ad—they told their followers why Rappi was the best food delivery service in a way that made it feel like a recommendation from a friend. And with the app being so easily accessible, the result was inevitable: more app installs, more conversions, and a significant jump in brand affinity.

6. USIMS Takes Off: NeoReach's Global eSIM Adventure

Finally, let's talk about global campaigns. NeoReach’s campaign for USIMS was like an all-access pass to the future of mobile connectivity—an innovative approach to global eSIM technology that merged convenience, affordability, and influencer power. With a product that appeals to tech-savvy travelers and remote workers, the challenge was how to get the word out in a way that didn’t feel like a typical tech pitch.

Enter influencer marketing with a twist: instead of just promoting the product, NeoReach made the eSIM experience the centerpiece of a storytelling campaign. By teaming up with a diverse group of global influencers—ranging from digital nomads to travel vloggers—they showcased how USIMS could make international travel and remote work easier. From seamless internet connections in Bali to navigating airports in Europe, the influencers documented their real-time experiences using the eSIM, offering a personal and immersive look into the product’s benefits.

@alex.broggi No matter how far from home, @USIMS has me covered. Download USIMS to stay connected wherever you are. #ad #usims #travelessentials #esim #USIMSeSIM #explorer ♬ original sound - Alex Broggi

But it wasn’t just about traveling the globe—it was about empowering followers with practical knowledge. NeoReach capitalized on the influencers’ expertise by featuring tips and tutorials about how to set up and use USIMS for international calls, data plans, and seamless coverage in multiple countries. Instead of a hard-sell approach, the influencers provided value, guiding their followers through a frictionless journey that led to the call to action: download the app and start traveling smarter.

The campaign worked on multiple levels—first, by reaching a global audience through influencers who already had the trust and engagement of their communities, and second, by using the product’s inherent value proposition to make it feel relevant, exciting, and, most importantly, easy to use.

The results were pretty mind-blowing: a 400% increase in sign-ups during the campaign’s peak, a significant spike in organic brand searches, and the USIMS app quickly became the go-to solution for international connectivity.

Turning Apps into Global Phenomena

These campaigns demonstrate that influencer marketing isn’t just a passing trend—it’s a game-changing strategy that can transform mobile apps into household names. Whether through micro-influencers’ authentic connections or global influencers creating immersive experiences, the key takeaway is clear: success lies in selecting the right voices to tell your brand’s story.

As app markets continue to grow, influencer partnerships will only become more crucial in building trust, driving installs, and fostering long-term user engagement. The future of mobile apps is undeniably influenced.

About the Author

Nadica Naceva

Writer

Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.