Top 10 Online Content Planners for Streamlined Success

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In a world where content is king, the right online content planner is your crown. It's the strategic partner that aligns your content with your business goals, ensuring every post, article, and update hits the mark. This expert-curated guide delves into the nuances of selecting an online content planner that not only fits your workflow but also amplifies your digital voice, keeping you ahead in the ever-evolving content landscape.


Top Online Content Planners

Top
online content planners
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Reddit, LinkedIn  

Pricing: Upon request

Additional features:

  • Image Recognition
  • Crisis Management 

Brandwatch revolutionizes your online content planning. This tool isn’t just about scheduling posts but crafting a data-driven content marketing strategy. With Brandwatch, you can access a unified calendar and a Campaign Planner, perfect for team collaboration and managing roles securely. Its strength lies in detailed analytics, offering insights that shape your posting schedule. Its social listening tools track trends and monitor your brand across languages, making it an indispensable asset for your online content planning needs.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Loomly

Loomly

Platforms: Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest, Google Business Profile, Snapchat, YouTube

Pricing: From $32 to $277 per month, custom pricing for Enterprise

Additional features:

  • Trending Topic Suggestions
  • Advanced Analytics

Loomly stands out as an online content planner with its structured, workflow-oriented approach. Loomly’s workflow stages, from drafting to publishing, make it ideal for teams seeking organized content creation and approval processes. Its organization and workflow management strengths make it a strong contender. In contrast, its simplified social media management makes it a go-to tool for those who value a streamlined content planning process.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

3. Sendible

Sendible

Platforms: Instagram, Facebook, Twitter, LinkedIn, TikTok, Google My Business, YouTube, WordPress

Pricing: Starts at $25 per month, White Label+ option at $275 per month

Additional features:

  • Content Suggestion
  • Google Analytics Integration

Sendible elevates online content planning with its unique ‘Services’ feature, allowing customization for various social platforms. Its direct publishing to Instagram Business Profiles and integration with Canva for graphic creation set it apart. The Priority Inbox streamlines social engagement, making Sendible a top choice for those who value creative control and efficient communication management. Its ability to publish photos and videos directly to social profiles, schedule carousel posts, and monitor hashtags makes Sendible a versatile and powerful online content planner.

Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

4. Later

Later

Platforms: Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn

Pricing: Starts at $20.83 and up to $53.33 per month. 14-day free trial available

Additional features:

  • Link in bio Feature
  • Instagram Stories Analytics

Later focuses on a visual-first approach, making it an ideal online content planner for social media enthusiasts. Unlike other social media management apps, Later requires you to start a post by uploading an image and then adding suitable text. This unique approach, combined with its ability to schedule Instagram Stories, positions Later as a go-to tool for visually-driven content planning. Its Media Library allows detailed management of graphic images, enhancing your social media strategy

Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$16.67
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

5. Buffer

Buffer

Platforms: Instagram, Twitter, Facebook, Google +, Pinterest, LinkedIn

Pricing: Free plan available. Paid plans start at $5 per month for one channel and up to $120 for ten channels per month. 14-day trial available. 

Additional features:

  • Analytics and Reporting
  • Team Collaboration Features

Buffer simplifies online content planning with its user-friendly interface and efficient scheduling system. It allows easy sharing across connected social accounts, making post creation a breeze. Buffer’s strength lies in its publishing schedule setup, automating post timings, and ensuring a consistent online presence. The ability to integrate content from external sources like blogs adds to its versatility. Buffer offers a practical solution as an effective online content planner.

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

6. Meet Edgar

Meet Edgar

Platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business

Pricing: From $29.99 to $41.58 per month

Additional features:

  • Auto-variations Feature
  • Content Recycling

Meet Edgar offers a unique online content planner experience with its focus on content queuing and delivery. Its system of scheduling different categories of posts across your social networks allows for a highly organized approach. Meet Edgar’s weekly recurring schedule setup for each social account, combined with the ability to import content via RSS feed or CSV, makes it a robust tool for businesses focusing on delivering consistent content. 

Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$24.91
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

7. Sprout Social

Sprout Social

Platforms: Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, LinkedIn, WhatsApp

Pricing: Starting at $249 per month; higher tiers at $399 and $499 per month. Custom pricing is available for the Enterprise plan. Free trial period for all plans. 

Additional features:

  • Team Collaboration Tools
  • CRM Features

Sprout Social is a professional-grade online content planner with comprehensive features. Its Smart Inbox collects all your social messages, streamlining communication. The platform’s content creation capabilities, combined with a detailed calendar, offer a complete overview of your social posts. Sprout Social’s social listening module and extensive reporting tools provide deep insights, making it an invaluable tool for strategic content planning. 

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

8. SocialBee

SocialBee

Platforms: Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube, Pinterest, Google My Business

Pricing: Two types of pricing are available:

  • Standard: From $24 up to $82 per month
  • Agency: From $149 up to $374 per month

Additional features:

  • Content Categorization
  • Concierge Services

SocialBee enhances your online content planning with its versatile scheduling options for social media, including images, videos, Stories, and Carousels. Its ability to re-queue posts and set expiry dates adds to its efficiency. SocialBee is a strong online content planner that offers flexibility and comprehensive support across multiple platforms.


9. Tailwind

Tailwind

Platforms: Instagram, Facebook, Pinterest

Pricing: Starting from $14.99 per month up to $49.99 per month. Free plan available.

Additional features:

  • Tailwind Tribes
  • Tailwind Create

Tailwind stands out in the realm of online content planners with its SmartSchedule feature, optimizing posting times for peak audience engagement. Its scheduling feature allows for queue optimization and specific publishing times, enhancing your content’s visibility. Tailwind’s drag-and-drop calendar facilitates easy planning and arrangement of scheduled posts.


10. SocialPilot

SocialPilot

Platforms: Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn, Google My Business

Pricing: Ranges from $25.50 per month to $170 per month. Free 14-day trial available. 

Additional features:

  • Bulk Scheduling
  • Social Media Calendar

SocialPilot caters to a broad audience with its scalable online content planning solutions. Its ability to organize accounts into groups by channel or client enhances efficiency. Its comprehensive management and response capabilities for social media comments and messages make it a versatile tool. 

SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.7
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$22.50
Pros and Cons
Excellent value for money
Canva integration makes creating beautiful posts simple
Easy-to-navigate dashboard
No automated TikTok posting
Lacks advanced features that would attract large businesses and enterprises
Doesn’t offer a lot of third-party apps or integrations
Best for: Digital marketing agencies and SMBs
SocialPilot
4.5 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features an automated post schedule, easy integration with Canva, marketing tools, and other unique features to propel your social strategy.


How Effective Are Online Content Planners?

Assessing the Efficacy of Digital Content Planning Tools

In the bustling world of digital content creation, the effectiveness of online content planners cannot be overstated. These tools are more than mere scheduling assistants; they are pivotal in orchestrating a successful content strategy.

Increased Productivity and Time Management

A key advantage of content planners is their profound effect on productivity. Considering that over half of businesses (51%) publish content daily, the demand for streamlined time management is evident. These planners simplify the content creation workflow, enabling teams to concentrate on producing high-quality content instead of getting entangled in logistical details.

Enhancing Content Quality and Consistency

At the heart of successful content marketing lies quality. An overwhelming 78% of B2B marketers link their success to a focus on creating efficient, high-quality content. Here, content planners are indispensable, ensuring uniformity in tone, style, and delivery - elements crucial for establishing brand trust and recognition.

Data-Driven Content Strategy

Content planners are pivotal for adopting a strategic, data-centric approach to content marketing. With a significant 87% of B2B content marketers turning to analytics, these tools are essential for providing insights that shape content to align with audience preferences, thereby boosting engagement and extending reach.

Boosting SEO and Online Visibility

A meticulously organized content strategy, supported by content planners, is crucial for improving SEO and online visibility. Publishing regular, relevant content enhances domain authority and keeps pace with SEO trends, leading to better discoverability and a wider audience.

Facilitating Team Collaboration

Content planners are a linchpin for team collaboration, providing a unified platform for planning, task allocation, and monitoring progress. This collaborative space ensures a cohesive approach to content strategy, which in turn improves the overall quality of the content.

Despite their benefits, only 28% of marketers report having the right technology for comprehensive content management. This gap highlights the potential for growth in the effective use of content planners. By leveraging these tools, businesses can significantly enhance the impact and efficiency of their content strategies.


Key Considerations for Choosing an Online Content Planner

Selecting the right online content planner is a critical decision that can significantly impact your content strategy's success. Here are key considerations to guide your choice:

Integration Capabilities

Choose a planner that integrates flawlessly with your existing digital ecosystem, including content management systems, social media platforms, and analytics tools. This integration is vital for a harmonious workflow, preventing data silos and ensuring a cohesive digital strategy. Brandwatch particularly excels in this aspect by offering comprehensive integration with a wide range of digital tools and platforms. It goes beyond simple post scheduling, enabling the creation of a data-centric content marketing strategy. The platform's capability to blend seamlessly into your existing digital infrastructure makes it a top choice for those seeking to streamline and enhance their content strategy.


User Interface and Experience

An intuitive, user-friendly interface is non-negotiable. The planner should offer ease of navigation and clarity, enabling your team to utilize its features effectively without extensive training. Loomly, with its structured workflow stages, exemplifies the importance of a clear, user-friendly interface in managing content throughout the production lifecycle. Not only does the tool boast an impressively clean design, but it also has a logical menu structure and accessible features.


Customization and Flexibility

Your content needs are unique, and your planner should reflect that. Assess planners that offer robust customization options, such as personalized templates, adjustable scheduling calendars, and variable content formats. Flexibility in these areas allows you to mold the tool to fit your specific strategy and workflow. Sendible, for instance, stands out with its 'Services' feature, allowing customization for various social platforms and integration with graphic creation tools, highlighting the importance of customization in content planning.


Analytics and Reporting Features

In today’s data-driven world, robust analytics and reporting capabilities are crucial. The right planner should offer detailed insights into content performance, audience engagement, and other key metrics. Later's focus on analytics underlines the need for specific analytics tailored to different content formats. This tool can measure likes, followers, comments, and social media engagement rates and summarize it all in an easy-to-read and digest report. This data is invaluable for refining your strategy and demonstrating ROI.

Online Content Planner Analytics and Reporting Features

Source: later.com


Collaboration and Communication Tools

Effective content planning is often a team effort. Select a planner that fosters collaboration through features like task assignments, real-time editing, progress tracking, and communication channels. These tools can streamline team interactions and ensure everyone is aligned on goals and deadlines.


Scalability

Consider the future trajectory of your business when selecting a planner. The ideal tool should be scalable and capable of accommodating a growing team, increasing content volumes, and evolving strategic needs without compromising performance or usability.


Budget and Cost-Effectiveness

Financial considerations are critical. Assess the planner's cost relative to its features and potential ROI. It should offer a balance of essential functionalities at a price point that fits your budget without hidden costs or limitations that could hinder your strategy.


Security and Reliability

Your content and data security cannot be overstated. Ensure the planner has robust security measures in place, like data encryption and regular backups. Reliability, too, is key; the tool should have a strong track record of uptime and minimal technical glitches.


Reviews and Recommendations

Finally, leverage the experiences of others. User reviews and recommendations can provide real-world insights into the planner’s performance, ease of use, and effectiveness in different contexts. These testimonials can be a valuable guide in making a well-informed decision. Take Senbile as an example. They show detailed reviews on their websites, including the company’s name, so potential customers can determine its effectiveness as an all-around social media management tool. 

Content Planner Reviews and Recommendations

Source: sendible.com

By carefully considering these factors, you can choose an online content planner that not only meets your current needs but also supports your future content strategy goals.


Methodology

Our evaluation of online content planners is grounded in a comprehensive and methodical approach. Our team of experts scrutinized a diverse range of tools, analyzing them across multiple dimensions such as feature set, integration capabilities, user interface, and scalability. Our focus extends beyond just the technical aspects; we've also considered user feedback, market trends, and the evolving needs of content creators. This holistic analysis ensures that our recommendations are not only based on robust data but also aligned with real-world content strategy demands. Concluding our rigorous review process, we've distilled our insights from over 14,000 agency evaluations and more than 3,000 articles written by our experienced team, ensuring that our guidance is both informed and practical.


Conclusion

Choosing an online content planner is a pivotal decision in your content strategy journey. It's about finding a balance between functionality, user experience, and budget. The right planner can be the difference between a disorganized approach and a streamlined, effective content strategy. As you navigate through options in this expert guide, remember that the best planner is one that resonates with your unique brand voice and adapts to your evolving digital needs.

Frequently Asked Questions

What are the common pitfalls to avoid when choosing an online content planner?

Avoid overlooking user experience, scalability, and integration capabilities. It's essential to choose a planner that aligns with your team's workflow and can grow with your business.

How important is mobile responsiveness in an online content planner?

Extremely important. With the increasing use of mobile devices for content management, a mobile-responsive planner ensures you can plan and monitor your content strategy on-the-go.

Can online content planners accommodate different types of content formats?

Yes, most planners are designed to support a variety of content formats, including text, images, videos, and links, allowing for a versatile content strategy.

How does an online content planner impact team collaboration?

It significantly enhances collaboration by providing a centralized platform for content scheduling, feedback, and approval processes, ensuring everyone is on the same page.

What should I consider in terms of analytics and reporting in a content planner?

Look for planners that offer comprehensive analytics and reporting features to track the performance of your content, understand audience engagement, and refine your strategy accordingly.

About the Author
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.