Online marketing gives you another outlet to work with when developing your marketing business plan. Also called internet marketing and digital marketing, online marketers use internet-based channels to spread a message about a company’s products to potential customers. Channels such as email, social media, Search Engine Optimization (SEO), and more are used for online marketing.
There are many online marketing courses and certifications accessible online nowadays. Whether you’re just starting out or you’re ready to take on something more advanced, you are sure to get something to match your career objectives.
To be a top candidate for your next job in the world of online marketing, certifications will give you that edge recruiters are looking for in talent like you. But how do you know which ones to take? We found a few so you didn’t have to do all the hard work yourself. That’s what the actual classes are for!
Many of the courses and certifications we found are free for online marketers looking to get ahead with their personal brand in the constantly-evolving online space. Here are some of the best online marketing courses you should explore to improve your credibility and reputation and get the job you want.
11 Online Marketing Courses to Make You More Hireable:
- 1. Google Ads Certification
- 2. HubSpot Content Marketing Certification
- 3. Copyblogger Certified Content Marketing program
- 4. MarketMotive’s Masters in Digital Marketing course
- 5. ClickMinded Email Marketing Certification
- 6. Marketo Marketing Automation and Email Marketing courses
- 7. Hootsuite Social Media Marketing certification
- 8. Google Analytics Certification
- 9. HubSpot Inbound Certification
- 10. American Marketing Association (AMA) Online Marketing certification
- 11. Content Marketing University
- Final Thoughts
The Google Ads Certification is a free professional certificate for online marketers with one-year validity. Upon completing the Ads fundamental exam through Google’s online training program skillshop,, you can take other valuable Google courses like:
- Google Ads Search
- Google Marketing
- Google My Business
- Google Ad Manager
- Android Enterprise Academy
To become certified in Google Ads, you will need a score mark of 80% in the certification exam to get that coveted badge. If you did not pass the exam the first time, you could try taking it the next day! The lectures are presented in many languages (21+).
What are the benefits of getting a Google Ads certification? Here’s a few reasons that will convince you:
- You can also help potential new employers earn their own Premier Google Partner badge. Firms need a Google Ads certified marketer to make the Partner badge.
- The certificate is a form of social proof and credibility. That’s what drives conversions for businesses and brands.
- It also creates a stronger value proposition for yourself. Having this kind of certification is proof that you’re willing to work hard and think outside the box. It also looks pretty nice on a resume.
The HubSpot Content Marketing Certification is a free online marketing course with more than 13 lessons and 53 videos, and a well-structured course curriculum. This comprehensive certificate will make you a prominent and influential content marketer. Content creativity, repurposing, promotion, analyzation, and storytelling will be covered during the lessons.
During this course, you will learn how to create a content framework that can produce compelling content on a steady basis. You’ll also learn how to recreate content that both humans and search engines will enjoy and find compelling.
Copyblogger’s Certified Content Marketing program is an advanced online marketing course with complex coursework. It is designed for the aspiring online marketer who wants to learn everything they can about content marketing and execute beautiful content strategies to future clients. As one of the most popular content marketing courses available on the market today, it’s no wonder signing up for the program is incredibly limited.
In order to sign up for the program, you first have to sign up for Copyblogger’s email list to find out when the next enrollment period is. Once the email has been sent out from Copyblogger alerting you of enrollment, you’ll sign up and become prominent in content marketing, copywriting, SEO, and keyword research.
Even better? Once you successfully complete the program and become a Copyblogger Certified Content Marketer, you get listed as a certified online marketer on the official Copyblogger webpage.
This digital marketing certification program is a web-based training platform that’s been around since 2007. MarketMotive’s Masters in Digital Marketing certification course helps you enhance your skills to become the ultimate digital marketer any business will be proud to hire. The course will teach you everything you need to know about social media, pay-per-click, digital analytics, and so much more.
All of the courses offered by MarketMotive are a global standard for online marketing. In fact, certification programs through MarketMotive are even verified and approved by the Online Marketing Certified Professional (OCMP) association. Specifically, the Masters in Digital Marketing course suits both beginners as well as advanced online marketers. Learning through the course is easy and straight-forward with simple videos packed with lots of valuable information.
If you want to get the ultimate immerse email marketing experience, this course from ClickMinded is just what you need. Learning about email marketing is a must in online marketing because it's an easy way to directly reach current and prospective customers. This certification course will educate you on how to promote your business's products and services. You will learn how to market business products and services directly to customers.
The course will teach you everything you need to know from copywriting and design to email tracking and deliverability. Just like with other online marketing courses, ClickMinded breaks its content down into shorter videos within a few modules. While the company not only covers an array of email marketing topics, they also offer lifetime updates and resources you can use over and over again.
Marketo is a reliable software tool that has one of the best marketing automation capabilities on the market today. Why should you take one of their marketing automation courses? You will help ease the burden and responsibility of modern online marketing.
Through Marketo’s courses, you can learn how to develop automated marketing activities to produce a more personalized experience with customers. Marketo offers free training for marketing automation to get your entire team up to speed without destroying your marketing budget.
Check out all of the online marketing courses Marketo offers here.
Hootsuite’s Social Media Marketing course is delivered through the Hootsuite Academy platform. This course is well-known, admired, and respected with more than 14 lessons and assessments packed into one place to teach you how to take advantage of social media as a marketing ground.
When you complete the course and receive that glorious certificate, that certificate is permanent. Once you take the certification eczema you never have to take it again. You’ll be completely immersed in the world that is social media marketing and how you can utilize it to your advantage.
Google Analytics is an online marketing tool used by online marketers to analyze the growth of website traffic. It is an essential (and free!) tool for online marketers. Both beginners and masters of analytics can benefit from these courses.
You'll gain in-depth insight into Google Analytics, which will help you better understand your website data. Plus, your certification enables you to become a qualified web analyst for your company. All these benefits allow you to understand your SEO campaign better and produce more valuable results for your business. By displaying the certification, it adds trust and helps potential clients make a decision over other users. But to really become good at Google analytics, you need to be working on it daily, so certification is good! But being able to display examples is even better.
HubSpot Inbound Marketing is an online marketing course to help you develop your skills as an online marketer. This free course packs what seems like a week’s worth of knowledge in one quick, easy-to-follow format. The whole course itself really only takes a couple of hours to complete
When you become HubSpot Inbound certified, you’ll get a complete, foundational understanding of inbound marketing including:
- Content strategy
- Email marketing
- Marketing analysis
- And so much more
is a professional body that offers professional e-learning certificate lectures for an online marketer. It is a flexible and healthy program for beginners, and advanced online marketers are not left out—they educate with interactive e-learning materials and interactive case studies. You will become more prominent in executing and measuring your online marketing strategies.
At the end of the lecture, you will be expected to take an exam of 120 questions for 2 hours. You will need a pass mark of 80% to be certified; you can also re-write the exam three times a year. The course will cost Non-AMA members $349 and AMA members $249 to be a Professional Certified Marketer (PCM). Besides this course, you’ll also be exposed to other online marketing courses through AMA such as SEO, analytics marketing, User Experience and Design, and more.
Courses offered from the prestigious Content Marketing Institute (CMI) are one of the top choices you can make for yourself. CMI is a known and respected institute for training online marketers on content marketing. It is a self-paced lecture of 7 courses.you will be expected to write an exam after the class to be certified.
There are different subscription plans, which go as the following:
- $995 for individuals
- $695 for non-profit
- $595 for alumni
They also offer discounts for a group of learners from three and above! You’ll get to enjoy a continuously updated course curriculum and be taught online marketing topics including planning, storytelling, audience, and more.
There are numerous benefits for online marketers. You should approach your online marketing career and obtain an online marketing certification to stay on top. Due to the profession's competitive nature, it is wise to obtain more of the above online marketing certifications. We recommend taking as many online marketing courses as possible to make you prominent, certified, and professional.