With 8 million LIVE shopping hours and a 120 % YoY sales bump in the U.S., the fest...
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
Linking Shopify & TikTok Creator Sales Directly Into GA4
In the past year, marketers have watched TikTok Shop creators vault from zero to $15...
How to Structure Influencer Whitelisting Agreements for Meta...
Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...
83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...