Analytics Archives

Creator Economy

The Sandbox Real Estates: Here’s the Lay of the Land in 2024

With celebrities like Snoop Dogg purchasing real estate in the metaverse, the demand for...

Influencer Marketing

The age of mega-influencers is fading fast. In 2026, marketers are asking a sharper...

Creator Economy

Crypto ad networks have become more popular in recent years, thanks to the attention...

Influencer Marketing Platforms

Storyclash might be more appropriately named than one might assume. Its own story, the...

Social Media

Social media marketers—who are you talking to? Or better yet, who do you think you're...

Social Media

The most knowledgeable and enthusiastic advocates for a company’s products are often...

Social Media

According to Search Engine Land, “Social media marketing refers to the process of...

Influencer Marketing • Social Media

Hashtag usage has significantly grown on social media over the last few years. Many...

Influencer Marketing

Twitch is clearly the live-streaming platform of choice for gamers. Top Twitch streamers...

Social Media

As the consumer demographic is changing—with millennials and Gen Z buyers making up the...

Influencer Marketing • Social Media

Twitch is the place to be for those loving the social side of gaming. Some of the...

Influencer Marketing

The eSports industry has exploded in recent years, transforming from a niche hobby into a...

Influencer Marketing • Social Media

In August 2017, Twitch gave streamers additional power in the form of extensions. Twitch...

Influencer Marketing

The old stereotype of the gamer as a basement-dwelling loner with no future just...