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Hashtag usage has significantly grown on social media over the last few years. Many brands create custom hashtags for certain campaigns, making it easier to keep all relevant posts and conversations grouped together. They are particularly important on Instagram and Twitter, providing a straightforward way to group similar types of content together.
Hashtag Tracking Tools help you discover popular and relevant hashtags. They show the popularity of certain hashtags over time. Unfortunately, most of the best hashtag tracking tools aren’t entirely free, although most do offer some form of free trial. However, there are free tools that can help you, depending on your exact needs. Even Twitter offers a robust hashtag search system to assist you in hashtag discovery.
Tracking and finding relevant hashtags can be a challenge without expensive paid tools. However, it is possible with a combination of these free tools, combined with organized systems.
If you are serious about tracking hashtags, it is worthwhile trying a few tools first, to find the ones that best meet your needs. This includes using any free trials of the paid products
Best Free Hashtag Tracking Tools:
- 1. Brand24
- 2. BrandMentions
- 3. Digimind
- 4. Agorapulse
- 5. YouScan
- 6. BuzzSumo
- 7. Talkwalker Analytics
- 8. Keyhole
- 9. Twitter Search
- 10. TweetDeck
- 11. Flick
- 12. Social Searcher
- 13. #Onemilliontweetmap
- 14. All Hashtag
- 15. Hashtagify
- 16. Hashtracking.com
- 17. RiteTag
- 18. Socialert
- 19. Tagboard
- 20. Hashtags.org
- 21. Trendsmap
- 22. TweetBinder
- 23. Twitter Trends tool
- 24. TrackMyHashtag
- 25. Awario
- 26. TWChat
- 27. Sprout Social
- 28. IQHashtags
- 29. Metricool
- 30. Taggbox
- 31. Display Purposes
- 32. Kicksta
- Frequently Asked Questions
Brand24 is primarily a tool to monitor your brand or product on the internet. However, it does include a powerful hashtag tracking search tool. This consists of both hashtag tracking and hashtag analytics.
The hashtag tracking allows you to track hashtags across Twitter, Instagram, and other social networks. You can track and analyze contests and campaigns based on hashtags. Brand 24 helps you find top influencers and measure the social media reach.
You can use the tool to count the number of tweets/posts for a specific hashtag. This helps you analyze a hashtag’s popularity and performance.
You can also use Hashtag Tracking to find your estimated Social Media reach. Brand 24 helps you access the most influential social media profiles using specific hashtags. If you subscribe to Brand 24’s Max plan, you can even track your hashtags in real time.
Free 14-day trial with paid plans starting at $39/mo.
As BrandMention’s name indicates, its primary purpose is to he[p you track all of the online mentions of your brand. It claims to “dig every corner of the internet to find all the relevant mentions about anyone or anything.” It considers some of its major uses as competitor spying, brand monitoring, reputation management, and media monitoring.
Obviously, a product that claims to monitor the internet for relevant mentions of anything will allow you to track specific hashtags. This can be useful for any hashtag, but particularly for your own custom hashtags. You can use BrandMentions to determine whether your custom hashtag has become popular and has had much use.
You can also use BrandMentions to listen to industry trends. It can help you discover some of the best hashtags to use if you wish people to see you as an industry trendsetter.
At the same time, you can spy on your competitors and determine which hashtags they have been following and using regularly.
Free 7-day trial with paid plans starting at $129/mo.
Digimind is a social listening and market intelligence tool. Hashtags are among the many types of data it analyzes. Digimind recognizes how you can understand your audience and their expectations by analyzing hashtag and keyword usage. For example, you can listen to conversations to detect the tastes of users, their purchases, and their locations.
Digimind’s platform includes demographic and psychographic analysis of hashtags. For example, you can segment messages that convey the tastes and expectations of your users by state and country. In addition, social media analysis of conversations and hashtags helps clarify the differences between competitors so you can adapt your content.
Another way Digimind’s clients can use hashtags and social listening is to analyze User Generated Content (UGC). The software captures all the conversations related to a marketing campaign by targeting not just specified hashtags but also related hashtags.
Free demo, with custom paid plans.
Agorapulse is a popular social media management platform. Its hashtag tracker is a built-in tool and the perfect addition for social media managers who need to find and monitor relevant hashtags. You can conduct searches that include multiple hashtags and specify a language and location. Agorapulse also links hashtag results to the profiles that created each tweet.
On the monitoring front, Agorapulse offers a social listening tab. It’s where you can continue the conversation with a reply to Twitter or Instagram posts or assign them to team members to follow up on.
If you’re exploring the idea of running influencer campaigns, you’ll love how Agorapulse manages the process. Using its social CRM, you can add Twitter and Instagram users to your database. With a collection of potentials, you’ll be able to dig deeper into their profiles to find the right people to help promote your brand. You also get reporting to show hashtag performance. Reports include total mentions for each month and can be compared over time for deeper insight.
Free 30-day trial with paid plans starting at $79/mo.
YouScan.io is a social media analysis tool. Unlike much of the competition, it includes image analysis.
While YouScan does not make a separate mention of hashtag tracking on its website, it does claim to include all the standard features of social media listening – this will obviously include mentions of selected hashtags.
One way you can find the most important content in your YouScan message streams is to use their auto-categories. Auto-categories help you pick out the most relevant information from a large stream of mentions. YouScan automatically sorts mentions by categories with the help of machine learning. One auto-category is Captions, which picks up hashtags in Instagram captions.
Free demo with paid plans starting at $12,000/yr.
BuzzSumo can be an invaluable tool for discovering “what’s the buzz” on social media. You can use it to analyze what content performs best for any topic or competitor.
You can search for specific hashtags to see how popular they have been across various social channels. If you enter a hashtag in their Content Analyzer Buzzsumo lists the social posts where they most frequently appear. Indeed, as you start to enter hashtags, Buzzsumo will make hashtag suggestions.
Buzzsumo also offers brand monitoring, where you can track your brand mentions, the impact of your competitors’ content, who is linking to you and monitor your progress over time. You can use this to track the success of your custom hashtags and whether people are using them across the social web.
Free with paid plans starting at $99/mo.
7. Talkwalker Analytics
Although primarily a paid product, Talkwalker does provide a free product demo, so you can see whether a fully featured product tracking your favorite hashtags is for you. Talkwalker also offers a free tracking tool you can use to follow your campaigns and hashtags.
The hashtag analysis is part of Talkwalker’s Social Media Analysis module. This allows you to centralize all your social media data with one tool.
It offers full hashtag and campaign tracking, providing data relating to shares, reach, engagement, and mentions. You can easily use Talkwalker for real-time monitoring of any selected hashtags, referring to your brand, campaign, or event.
Talkwalker also allows you to get real-time updates on trending topics. These include an analysis of the top hashtags, people, and brands linked to trending stories.
Talkwalker is not just a hashtag tracking tool, however. In its social media tracking dashboard that will also show you the following metrics:
- Sentiment analysis – what’s driving negativity and positivity
- Image recognition – enabling you to protect your trademark and reputation
- Google Analytics + Talkwalker for social media ROI
- Virality – track how your content spreads across the web and social
- Influencer marketing – identify industry influencers and brand ambassadors
Free demo with paid plans starting at $9,000/yr.
Keyhole is one of the more powerful monitoring tools available today. It helps brands measure the impact of social media campaigns through social media reporting, social mention tracking, keyword tracking, social media, event monitoring, and providing access to historical data to help companies develop keen insights.
Keyhole’s hashtag analytics tool provides real-time metrics on any hashtag you can think of. Most importantly, it will help you measure your social media campaign performance to help prove the impact and ROI of your campaigns. As with Hashtagtracking.com, keyhole also provides customizable reports but does so with a twist. You’re able to produce shareable dashboards – something clients and brands the world over will love.
Keyhole’s hashtag tracking and analytics tool is part of their monitoring solution. The social media monitoring platform is available on a no-credit card seven-day trial.
Free 7-day trial with paid plans starting at $39/mo.
9. Twitter Search
If Twitter is your social network of choice, you are lucky it has a robust advanced search feature. While you will be able to search for usages of particular hashtags, you will need to manually search for each term and then count and record the usages of each.
Twitter even highlights trending hashtags on your Home screen. You can change the location to see what is trending elsewhere.
If you click on one of the trending hashtags, Twitter will take you straight to a page showing recent tweets that have used that hashtag.
While not hashtag-specific, this Twitter conversation includes a wealth of information about how to get the best results from Twitter Search.
If you are a power Twitter user, you may already know that Twitter offers a useful tool to make your tweeting easier – TweetDeck allows you to run multiple accounts, as well as keep track of numerous hashtags, conversations, and importantly, hashtags.
You can run your Twitter accounts directly within TweetDeck, even using it as a cleaner way to see live conversations unfold than in the native Twitter app.
In many ways, it is like a cut-down version of a social media scheduling app, like Hootsuite, but limited to just Twitter. Moreover, it is totally free.
You can use TweetDeck to easily track branded campaigns you are running, both for yourself and for a client. You can track multiple hashtag campaigns simultaneously.
You can use TweetDeck to schedule your Twitter hashtag campaigns, however, remember it is limited to Twitter, so you can’t use it to schedule across all of your social accounts.
Flick is an impressive tool that can help you find and analyze hashtags to get the best strategy. It can also help you find relevant and trendy hashtags to the suitable extension for your niche. With Flick, you can manage different groups of hashtags and analyze the data you receive so that you can continuously improve your engagement.
One of the most appealing features is that you get 40 hashtag suggestions for every search, which is quite generous. The result can be presented as a group or viewed as a more detailed table that includes metrics for in-depth analysis. This is a high-quality tracking tool that can be the line between your account’s success and failure.
Flick can be accessed via the mobile app on your mobile device or the web on your computer. The Android and iOS versions of the software are both available. With Flick, you can monitor the performance of your hashtags through its analytics menu to check your top or poorly performing hashtags against different metrics to enable you to decide which hashtags to discontinue.
Free 7-day trial with paid plans starting at $8/mo.
12. Social Searcher
Social Searcher is a free social media search engine. You can use it to track both users and mentions – include hashtag mentions.
Its search engine allows you to monitor all public social mentions in social networks and the web. It is easy to measure and track what people are saying about your company, brand, product, service, or a specific hashtag, in one easy to use dashboard.
Social Searcher allows you to explore the top hashtags on Instagram, Twitter, and other social networks that engaged your potential customers. It helps you to start adopting trending hashtags into your marketing strategy to boost reach.
You can also use it to spot negative sentiment. Some people use negative hashtags to criticize a product or company. If you know these hashtags, you can see their use, and try to defuse any potential problems.
#Onemilliontweetmap takes a very different look at hashtag tracking. It tracks the usage of hashtags geographically. You can enter any hashtag you choose and graphically see where is popular now. #influencer, for instance, is currently most popular in the United States, South Africa, Germany, Mexico, and Austria.
#Onemilliontweetmap provides you with an excellent overview of hashtag usage across the world.
It offers useful filtering options, including the ability to set a timeframe. You can also set up a search, showing the hashtag usage from a particular time.
For now, you are limited to rendering your data as a basic Cluster View, but soon you will be able to get more granular with Sentiment View. This will show where the hashtag has been used in a negative, positive, or neutral manner.
#Onemilliontweetmap also gives you the choice of having a “Hashtag Battle” where you can compare the performance of two hashtags across the globe.
14. All Hashtag
All Hashtag began as a basic hashtag suggestion tool. It helps you to create and analyze fast and easy top relevant hashtags for your social media content and marketing. It is a completely free tool.
You begin by entering a keyword, and All Hashtag provides a list of relevant hashtags that you just copy and paste into your social media posts.
All Hashtag has now expanded to include four hashtag-related tools:
1. Hashtag Generator – this is the original tool that generates top, random or live hashtags and shows you the best hashtags you need
2. Hashtag Creator – allows you to create your own custom hashtags
3. Hashtag Analytics – analyzes a hashtag and gives basic analytic information about your hashtag for your marketing strategy.
4. Top Hashtags – suggests the hashtags that are currently performing the best and are most popular
Hashtagify allows you to search real-time data and insights about any hashtag on Twitter: popularity ranking, related hashtags, trends, and much more. You can track any hashtag on Twitter, or follow a particular Twitter user and get in-depth analysis. You can use it to discover trending hashtags, monitor relevant content, and find influencers whom you should know.
You can even use it to enhance our social media strategy through hashtag marketing. You can use Hashtagify to uncover the top trending hashtags and use custom suggestions to amplify your message and reach a broader audience.
They provide you with easy-to-read dashboards and charts. These allow you to audit your performance, monitor aggregated analytics, and build custom reports.
Although Hashtagify isn’t free, you can make the most of a 7-day free trial. Plans begin at $29 per month (+ VAT) for the Personal plan, that offers you 2 Bronze Trackers (2 hashtags and 2 Twitter users), 10 Top Tweeters per tracked hashtag, full access to the ranking of the most popular hashtags, and the ability to bookmark your favorite hashtags.
Free 7-day trial with paid plans starting at $29/mo.
Hashtracking.com is one of the more sophisticated tools to make a list. Comes with eight features dedicated to helping you learn as much as possible about the hashtags you’re interested in, and also discovered more. Features include the option of exploring social media reports of the most recent data on hashtags (a free service), access to a stream wall, the ability to create, share and store reports, and get a detailed look at the history of hashtags and track them in real-time.
And as you can tell, Hashtracking.com really delivers on the data front. You can also gather engagement analysis, buzzwords and geo-data, tell which influencers may be best to work with on campaigns, and explore all data for future usage. Hashtracking.com offers five plans and a free trial on its basic plan.
Free 14-day trial with paid plans starting at $60/mo.
RiteTag is one of the most unique hashtag performance tools. It’s almost like you have your very own personal hashtag trainer. After signing up with your Twitter account, you’ll be able to see if the hashtags you’ve been using in your tweets are relevant to you or not.
One thing that makes RiteTag a reliable tool to invest in is how it actively sends trending hashtag alerts. When you add the topic you want to follow, you’ll get email alerts if there are new popular hashtags emerging about your chosen topic. You can also get tag sets where you can group your hashtags together to compare their metrics including reach, retweets, impressions, exposure, and more.
Other nice features include the instant feedback option and integration of social media tools like Buffer and Hootsuite. There’s also a chrome extension which is unique when compared to similar tools. As with most of the tools on the list, you can use aspects of the tools for free, but you’ll need to pay for advanced elements.
Free 7-day trial with paid plans starting at $49/mo.
Socialert is an easy to use tool for hashtag tracking. Without having to pay anything, you can get a quick overview of hashtag performance. How does it work? Easy. Just enter a hashtag, keyword, @mention, etc. and the tool generates an automatic report. Every report will give you a better understanding of what’s working and what’s not working.
You can use Socialert for more than just hashtag tracking and keyword analytics. You can also track your competitors, monitor who’s saying what about your brand, and track special events. The filtering capability from Socialert is a nice option that lets you customize what you want to look for from your target audience across various social media channels.
Free trial includes Instant Report up to 2 Hashtags and 2 accounts. No credit card is required.
Tagboard gives you a quick, visual snapshot of how a hashtag is being used across multiple platforms. You can also see hashtags that are linked to the one you searched for, which is handy for major events that often have multiple hashtags.
After you’ve searched, you’re welcomed with a board with updates from a wide range of networks. You can also filter out conversations from networks that you’re not interested in.
Tagboard offers a great way to understand and access discussions on a wide range of networks and a powerful system to track what’s most important for you. You can retweet, reply, comment, and like from your tagboard. You can see your top hashtag tagboard for free, but for extra awesome features, there’s a fee.
Free demo with custom plans.
Hashtags.org is the go-to site for general information on hashtags. It’s most useful for finding out the top trending hashtags in different genres such as business, tech, entertainment, and more.
Hashtags.org is a great learning resource for those just getting started with hashtags and the articles can give you ideas on what makes a hashtag successful.
If you want to see what the world is talking about, Trendsmap gives you an instant overview. You can instantly see the current most popular hashtags in every country and region in the world. You can zoom in and out of the map to get the exact view that you want and the overall effect is visually appealing.
If you need to check popular or trending hashtags for a particular location. There’s a hashtag location map where you can see popular hashtags, users, and keywords. Provides data for the last 7 days. You get much more in-depth data and filtering options if you opt for one of their paid options.
Free with paid plans starting at $25/mo.
TweetBinder is a great tool for getting an overview about your social media and hashtag performance. The visualizations are clear and easy to understand, making it a good option for those new to social media analytics.
You can analyze your Twitter hashtag and see who’s engaged in the conversation, who is the most influential, and what links were shared. There is also an overall analytics tool, which shows you the total tweets related to a conversation over a period of time, the retweets, the links, etc. Effective visuals, breaks down tweets by type, including text tweets, replies, retweets, or tweets with images.
Get a free report of up to 500 tweets from the last 7 days. Paid plans start at $79.99/mo.
23. Twitter Trends tool
Don’t forget that Twitter itself is a useful tool for monitoring hashtags, particularly when trying to surface emerging trends.
When you log in to Twitter you can see trending hashtags on the left. You can change the location as well and you can see trending hashtags or keywords in your chosen area. Because it’s an inbuilt feature of Twitter, you don’t need to leave Twitter to know about trending hashtags and keywords. Also, when you click a trending hashtag, you can see tweets and other information with standard Twitter interface.
TrackMyHashtag is a social media analytics tool which tracks all the activities happening around a Twitter campaign, analyzes those activities and provides lots of useful insights.
TMH has the capacity to track complete social media campaigns to give you every minute detail of the topic.
It delivers lots of useful information which could be used to analyze the impact of any social media campaign, to track all the activity of the competitions’ social media strategy or to make your own social media marketing strategy.
Free 5-day trial with paid plans starting at $49/mo.
Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors. It’s developed by a bootstrapped company headquartered in Belarus with offices in Cyprus and California. Awario started as a little pet project that branched off another product by the same company, SEO PowerSuite.
Awario is ideal for looking for things that you’re after and then letting the system do the rest. The automation on this product is fantastic. Set an email alert for a specific keyword on any social media platform, then spend minutes a day reviewing them on email.
Free 5-day trial with paid plans starting at $24/mo.
You’re on Twitter and a hashtag catches your eye. It’s a topic you’re interested in and want to get in on the conversation. So you search for the hashtag but keeping up with the conversation isn’t as easy as you imagined. It’s all over the place. And this is how hashtags work. As more people join and add to conversations, following along becomes a little tough.
TWChat solves this problem with a clean interface. To save you from sifting through streams and trying to keep up, TWChat offers filters. These give you more control over what you see ౼ keeping you on point with specific conversations. TWChat also lets you control your Twitter account through its dashboard. This saves you from having to toggle between screens. Another smart and useful feature is the auto-hashtag. It will add hashtags to your new tweets without you having to type them for each tweet.
27. Sprout Social
Tracking feeds are pretty common and Sprout Social’s will show you how hashtags are being used. You’ll see which hashtags generate engagement that propels your brand forward, and be able to get in on the conversations around your products and services, to help shape them for favorable outcomes.
Sprout Social’s hashtag tracker works on all social media platforms. You can use it to track outgoing and inbound posts. And this is important. If a user creates or uses a hashtag when communicating with your brand, taking note of it will help you always stay on top of what’s going on around your brand.
Free 30-day trial with paid plans starting at $249/mo.
IQHashtags is an Instagram hashtag tracker. It helps identify hashtags and offers more context for them. A search will show hashtags related to the term you’ve used. These are often variants of your term. For instance, a search for the term “cars” will return “carsofinstagram”, “carswithoutlimits”, and “carlife”. It also does something very helpful for hashtag discovery. It will include brand names for products and services that apply, and related terms or those associated with your hashtag. In our #cars example, you’ll see “luxury”, “automotive”, and “turbo”.
Hashtag search results show the number of posts with the hashtag, the average number of likes, the average number of comments, the number of times the hashtag was used in a profile bio, and the last date it was posted.
IQHashtags’ free plan also offers profile analysis. This shows statistics on a specific Instagram account. You can view the number of posts published, the number of followers, total hashtags used, the number of unique hashtags used (created by the account), and how many banned hashtags the account has used. It also presents a table with the account’s top 10 most-used hashtags.
Free plan with paid plans starting at $5/mo.
Metricool is a social media and online content planning platform. With it, you can integrate Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Twitch, and TikTok. Hashtag research means being able to see historical data. Of which Metricool will show the last 7 days. If you’d like to keep tabs on a specific hashtag, you can schedule a measurement for a future date, too.
Reporting will show visitors, profile visits, comments, and reach. These figures are also available in a graph. And for people who want access to real-time data, you can track stats by the hour or minute. Real-time tracking shows a summary of all data, specifics like the most active participants using a hashtag, and the most recent posts published with the hashtag.
Free plan with paid plans starting at €10/mo.
Taggbox is another effective hashtag tracking tool for ensuring brand growth. It works by allowing you to track quality content and run hashtag campaigns across various social media to make the most profit and increase reach and popularity. With Taggbox, it is extremely simple to track the best performing, trending hashtags related to your niche.
Taggbox is keen on establishing a relationship between you and your audience. Using real-time hashtags, you can run quizzes and competitions to encourage audience participation and determine winners and active users using its in-built analytics.
Taggbox also allows you to customize its features based on your brand, which is more appealing than other options. You can showcase content from hashtag campaigns to your audience and restrict them from competitors.
Free plan with paid plans starting at $24/mo.
31. Display Purposes
Display Purposes is a website that helps you find relevant and popular hashtags for your Instagram account. It does not analyze your marketing campaign or give a detailed report of the impact of your hashtags, but it will help generate hashtags specific to your post.
Sometimes, you may have used a hashtag relating to your work, but its results are not encouraging. Display Purposes will show you exactly what hashtags are performing well within the categories of your choice.
You can add your account name and suggested hashtags based on these categories. Also, junk hashtags are filtered, leaving you with only those that stand the chance of being seen.
Kicksta is a simple hashtag tracking tool that can help you come up with the ideal hashtags to use to maximize your Instagram interaction and followers. It can generate dozens of hashtags related to your keyword search, from which you can choose the most popular one.
You can copy all generated hashtags into your clipboard and paste them on your Instagram post. Kicksta allows clients to conduct extensive searches to come up with the most relevant hashtags for their brands.
You can also specify the minimum and the maximum number of posts for the hashtags that are created as well as the number of results you want to see. This will help you determine how many hashtags you will need to scale up your Instagram marketing. Kicksta is an excellent choice if you want a simple tool to improve your Instagram metrics.
Paid plans starting at $49/mo.
Frequently Asked Questions
How do you track hashtag performance?
In this article, we have looked at many tools you can use to track hashtag performance. Hashtag tracking tools help you find popular, relevant hashtags. They show the trends in hashtag usage over time. The best tools cost you money, although there are free hashtag tools that may do enough to meet your needs. If you need to find information about a few hashtags on a one-off basis, a free trial of one of the pay products may give you all you require.
How can you tell if a hashtag is popular?
Depending on the social network you're using, any of the hashtag tracking tools in this article should be able to give you an idea of whether a hashtag is popular. Each tool uses a different method to show popular hashtags. For example, All Hashtag includes Top Hashtags that suggests hashtags currently performing well and are most popular. Buzzsumo lets you search for specific hashtags to see their popularity across social channels.
How do hashtags gain followers?
Although a hashtag isn't a social media user, you can follow them on both Twitter and Instagram. Twitter includes a Follow button on hashtag pages. This gives you a way to collate a series of tweets and see new tweets on the topic in real-time. Likewise, to follow a hashtag on Instagram, tap on your chosen hashtag, and then tap Follow. From then on, you will see photos and videos about that topic in your feed.
Are 30 hashtags too many?
For any social network other than Instagram, 30 hashtags would always be too many – imagine trying to fit 30 hashtags into your 280-character tweets. Instagram, however, is more lenient to large-scale hashtag use and accepts up to 30 hashtags per post. However, just because you can use 30 hashtags on Instagram doesn't mean you should. There are mixed views about this. However, the consensus is that 11 hashtags are the optimum number. And change them every post to be relevant to the content.
Do hashtags increase followers?
The main advantage of using hashtags is to increase the reach of your posts. If you make an eye-catching, exciting post on a particular topic on Instagram, for instance, and don't use hashtags, you are limiting the reach of your posts to your followers (unless Instagram places it in people's Explore pages). If you use some relevant popular hashtags, however, then you gain a whole new audience (people who search for those hashtags), some of whom will like your posts and follow you for more.
How do you measure hashtag reach?
Many of the tools we have covered in this article give a useful indication of a hashtag's reach. A hashtag's reach is the number of people who have potentially seen posts that have used the hashtag on a particular social network. For example, if you invented a new hashtag and used it in a post, then the hashtag reach would be your follower number until somebody else used it. Marketers take a keen interest in hashtag reach of custom hashtags created for specific marketing campaigns.