Although Twitter was the first social media network to use hashtags to group posts on related topics together, it is on Instagram that hashtags have really flourished. Twitter has a finite limit on the characters you can use – 280, currently, but 140 for most of its life. Any hashtags used are included in your character quota. Instagram, on the other hand, encourages you to use up to 30 hashtags per post. Many social media experts believe you should use at least 20 per post.
If you are uncertain of the best ways to use hashtags with your Instagram posts, check out our Ultimate Guide to Using Hashtags to Grow Your Followers on Instagram.
However, there is one area where you need to be careful with your Instagram hashtag usage. Instagram now penalizes people who reuse the same set of hashtags for every post they make. You need to customize your hashtags to match the content of each post.
You might wonder which hashtags to use. There is a selection of hashtags generators online to help you with this. We even have our own Influencer Marketing Hub Instagram Hashtag Generator to help you find the best tags.
11 Best Instagram Hashtag Generator Tools on the Web:
Why Are Hashtags Important?
Hashtags help you wade through the mass of data on social networks. Think how many images, videos, captions, and other items have been posted on Instagram since its inception. Hashtags help you make sense of all that data. They aid your searching and sorting of posts into themes and categories.
They also allow you to see posts from a broader range of people than just your own circle of friends. You can search for posts relating to a topic, rather than just sifting through the photos your friends share on your feed. You can explore content that catches your eye, which you would never have found otherwise.
Here are seven Instagram hashtag generator tools you can use to find the perfect combination of hashtags for each of your posts.
1. Influencer Marketing Hub Instagram Hashtag Generator
We’re justifiably proud of our Instagram Hashtag Generator. You upload a photo, and you can build up a selection of relevant hashtags that you can use when you share that image on Instagram.
You begin by clicking on the + symbol on the right-hand side. It asks you to select a file – this is the image file that you intend to upload to Instagram.
Once you have found your picture, click on the Upload and Generate Hashtags box.
At this point, you will see a sample of what your post could look like with ten potential hashtags.
If you scroll further down the page, you will see that the Instagram Hashtag Generator has suggested up to 20 possible keywords for your photo. It also gives you a guide to the popularity of each keyword.
You can pick up to five of these keywords to spark hashtag generation. You will want to look for the five most relevant and popular keywords.
Once you select a keyword, our hashtag generator suggests five suitable hashtags you could use with your post. You will end up with the maximum 30 suggested hashtags if you select six keywords.
You can then peruse your list, selecting or ignoring the suggestions as you prefer. Once you have finalized your selection, click on Copy Selected hashtags.
There is an alternative way to generate hashtags at the bottom of the page. If you already have keywords you want to target, you can enter them into the box, separated by commas. Click on the pink Generate Hashtags button, to begin the hashtag generation process.
2. All Hashtag
As its name suggests, All Hashtag is, well, all about hashtags.
The site began in 2015 as a simple hashtag generator tool. It has continually expanded and added new features since that time. It now allows you to generate, create, analyze and search for the top hashtags.
The site currently incorporates four hashtag tools:
- Hashtag Generator - a hashtag generator which generates top, random or live hashtags and shows you the best hashtags you need.
- Hashtag Creator – helps you create your own hashtags
- Hashtag Analytics - analyzes a hashtag to get some analytic information about your hashtag for your marketing strategy.
- ·Top Hashtags – tells you which hashtags are the best and which hashtags are the most popular
All Hashtag’s Hashtag Generator gives you the top 30 and more hashtags based on your keyword selection. The hashtag generator suggests related hashtags based on a keyword. You have three filter options to find the right hashtags you need – top, random, or live. When ready, you can copy the generated hashtags with the copying button.
If you select Top hashtags, the software will generate top hashtags based on your keyword. The hashtags may be different to the topic of the keyword, but they are popular hashtags with long range.
If you select Random hashtags, the software will generate random hashtags based on your searching keyword. These hashtags include the keyword you have chosen.
If you select Live hashtags, the software will generate hashtags used by other users who have used your keywords in their posts.
Ritetag is part of RiteKit’s social media toolkit for people who make their living on social. Ritetag can be used standalone from the rest of Ritekit, however.
Ritetag gives instant hashtag suggestions for images and texts on desktop and mobile, based on real-time hashtag engagement. You can use it to discover hashtag suggestions for either text or images. You can even install a Chrome extension that allows you to right-click or any picture or make a text selection and then choose Get Hashtag Suggestions.
Ritetag is a $49 per month paid tool, but you can undertake a free trial to test how suitable it is for your needs. Once you have signed up for Ritetag, you have access to:
- Instant hashtag suggestions for text and images on any site via browser extension as well as via mobile apps for Android and iOS
- Detailed hashtag stats on the web and in mobile apps
- Capacity to save research from interactive hashtag analytics pages and comparison pages in TagSets.
It color-codes suggested hashtags, so you know which are hot now, long life, only for Instagram, or overused. It will also tell you if any hashtag you analyze is underused or banned on Instagram.
4. Instavast Hashtag Generator
Instavast provides a complete suite of Instagram marketing tools. These include an Instagram Hashtag Generator, still currently operating in beta. They also have a free tool that lists Instagram’s banned hashtags. This splits these into completely banned hashtags (mainly swearwords and other words thought offensive) and temporarily banned hashtags, which are awaiting moderator decisions.
Instavast’s complete package allows you to automate your like, comment, follow, unfollow, direct message and posting activities on Instagram.
The Instagram Hashtag Generator automatically generates related hashtags based on your selected photo, URL, or keyword.
5. Photerloo Instagram Hashtag and Keyword Generator
Photerloo allows you to share your photos online to social networks, photography sites, and stock sites automatically. It uses machine learning to look at any picture and suggest keywords.
To help improve this experience Photerloo also offers their Instagram Hashtag and Keyword Generator.
It has a clear, simple interface, with a box where you can drag a photo or click to upload it. Once you have uploaded the image you are given two lists: Suggested Photo Keywords and Suggested Instagram Hashtags.
You can select from 1-50 photo keywords and 1-30 Instagram hashtags. You can also decide the level of popularity you want for your hashtags. There are six popularity levels, from Least Popular to Most Popular.
Once you are happy with the suggestions, you can click on a button to copy them to your clipboard.
6. Hashtag Generator #HashMe
The #HashMe AI Powered Hashtag Generator is an iOS app available in the Apple app store. Although the app is free, you can buy an $8.99 monthly subscription for additional premium features.
It is popular with its users, currently rating 4.9 (out of 65) in the App Store, from 677 reviews.
#HashMe allows you to upload a photo, or search hashtags with text input. You can discover the currently trending hashtags, select the ones you like and paste them to Instagram.
Purchasing a subscription to #HashMe unlocks unlimited search queries and search by photo for trending hashtags.
Hashtagify aims to find, analyze, and amplify your hashtag strategy.
You can use it to search real-time data and insights about any hashtag on Twitter or Instagram: popularity ranking, related hashtags, trends, and more. You can track any hashtag or user to get in-depth analysis. It helps you discover trending hashtags, monitor all the posts from your competitors and engage with the influencers who are relevant to you. You can enhance your social media strategy through hashtag marketing. Use top trending hashtags to reach a broader audience and amplify your message with custom suggestions based on your profile. You can download dashboards and charts of your tracked hashtags and users, and show how well your campaign is performing.
Hashtagify offers a range of plans, depending on your need for hashtag research and usage.
You can do some basic hashtag research, even if you don’t have a paid plan. For instance you can enter a suggested hashtag, and Hashtagify will show you basic popularity statistics, and suggest other hashtags that may be of value to you. They also provide you with a few influencers who successfully use your selected hashtag.
Ingramer, like HashMe, is an AI-powered tool with smart features. Like most tools on our list, you can search for tags using a keyword, photo, or link. When you submit a query for a list of hashtags, Ingramer creates a list with as many entries as are available. Results are terms that are similar to your keyword.
Entries are groups in three categories and include the number shares that each has received -- great for helping you establish how well-aligned terms would be with your Instagram strategy. Categories include frequent, average and rare hashtags. Frequent hashtags are what Ingramer calls “popular hashtags”, while average are less so, and rare are “niche”.
Side note: Ingramer recommends using two frequent hashtags, eight average, and around 10-12 rare hashtags. While this approach may seem counterintuitive, Ingramer reasons that it’s all got to do with competition, something that their grading tool helps with (more on this below).
Ingramer’s grading tool guides your choice of hashtags by offering the number of posts a hashtag is assigned to, the number of posts the hashtag appears on per day, and the difficulty.
Here’s why these metrics mean:
Number of posts indicates how popular a hashtag is. The more popular it is, the more traffic it receives, making it more competitive as a greater group of people use it to get traffic.
Posts per day shows how many posts use the hashtag per day and is another competitiveness indicator. It's a seven-day estimate of how long your post will get traffic (and we assume how much traffic) if it is placed as one of the top positions. Once again, the higher the number, the more competitive your chosen hashtag is.
Difficulty is visualised using a difficulty metre with a range of zero to 100 and serves as more of an overall gauge. The higher the number, the more difficult it will be to generate the results you’re after.
Onсe you’ve chosen hashtags for your post, you only need click on the green Generate Hashtags button to pull them into one neat string to copy.
Sistrix was founded by Johannes Beus, an SEO consultant. He realised the need for a collection of tools to help him collect data and decided to build a suite of applications to do just that in 2008. Today, Sistrix boasts a collection of six premium tools. Instagram hashtag generator is a free tool.
According to Sistrix, its hashtag generator pulls on over 15 billion hashtag combinations and contains in excess of 7.7 million hashtags that are updated regularly. Using the tool is straightforward. In the search bar, type keywords you’d like to find hashtags for and hit the Enter key. Sistrix will return all relevant hashtags and groups them according to the terms you’ve used. Sistrix’s Instagram hashtag tool comes with a limit of 25 queries per day.
10. Daily Purpose
Daily Purpose offers one of the most fun, yet practical tools we’ve seen in a while. Your hashtag exploration starts with a keyword in the top search bar. Once entered, a list of hashtags automatically populates below. What makes this tool a favourite is its basic design. While the colour scheme is quirky, the results are invaluable. For example, you have the option of choosing Auto or Manual tag selection. Auto tag selection automatically populates your screen with hashtags selected by the tool. Manual selection allows you to pick checkboxes alongside each tag you’d like to use.
Daily Purpose also offers Pro Statistics for free. These include the number of posts using the hashtag, and top countries and cities where the hashtag is used most. You also receive a recommendation of the top 10 tags to use that are related to your keyword, a list of 10 similar tags, and a view of nine Instagram posts using your primary hashtag.
Hashtags For Likes offers more than just a hashtag generator. It comes with analytics features to help you identify the best hashtags and track post performance. Like other tools on our list, Hashtags For Likes groups results by category. Categories include "Popular", "Trending", and "Related" tags. Tag results are, however, hidden for "Popular" and "Trending" categories, and to see them, you’ll need to upgrade your package.
Instead, you get to see related hashtags along with the difficulty rating. The tool also offers a Hashtag Popularity metre. Readings include “Not Popular”, “Long Life”, “Trending”, and Popular”. Other metrics include the number of unique posts (displayed), and hashtag reach and average likes (hidden).
Below the Hashtag Popularity Metre, you’ll find a collection of the top 10 hashtags used with your keyword. These appear with a percentage that indicates how many posts on Instagram feature the tag.