- Snapchat launches Sponsored AI Lenses, offering a new way for brands to engage users through AI-generated, interactive content.
- This new ad format eliminates the need for 3D and VFX design, cutting production timelines and enhancing creative execution.
- Brands leveraging Sponsored AI Lenses have seen significantly higher engagement rates, with companies like Uber and Tinder leading the way.
Snapchat continues to innovate in AR with the launch of its Sponsored AI Lenses, an exciting new ad format designed to drive deeper engagement for brands. Powered by Snap’s proprietary generative AI technology, these lenses allow Snapchat users to experience immersive, AI-driven transformations in real-time, placing them at the center of unique brand moments.
Whether they’re donning '90s hairstyles or exploring fantastical worlds, users can now interact with brand content in a fun and personalized way.
What Sponsored AI Lenses Are
Sponsored AI Lenses offer an entirely new way for brands to connect with Snapchat’s massive, global audience. Using AI to analyze a user’s face and integrate them into a preset scene, these lenses generate personalized experiences that transform everyday selfies into something extraordinary. The lenses offer up to 10 unique experiences, allowing users to express themselves while engaging with brands in a manner that feels organic and entertaining.
As Snapchat explains,
Key Benefits for Brands
This new ad format offers brands a range of key benefits that go beyond traditional ads. One of the primary advantages is that brands can now leverage highly creative, generative AI technology to cut down on production costs and time.
says Snapchat, highlighting the efficiency of the new technology.
Additionally, Sponsored AI Lenses provide brands with an opportunity to engage with users in ways that are both interactive and immersive. Snapchat’s data shows that users spend more time engaging with these AI-powered experiences compared to standard Lenses, giving brands a better return on their investment.
Several high-profile brands have already taken advantage of Sponsored AI Lenses.
Uber's "My Thanksgiving Vibe" AI Lens and Tinder's "My 2025 Dating Vibe" Lens have seen considerable success, unlocking higher-than-average playtimes for both campaigns.
These examples show how the new ad format can be creatively tailored to specific events, making them resonate with audiences in a unique and memorable way.
As noted by Snapchat,
showcasing the diverse potential for brands across industries to tap into the power of generative AI.
The Future of AI-Powered Advertising on Snapchat
The introduction of Sponsored AI Lenses marks a significant step for Snapchat as it continues to push the envelope on AI-powered advertising. By making it easier and more cost-effective for brands to create interactive experiences, Snapchat is positioning itself at the forefront of social media marketing.
With AI technologies becoming more sophisticated, we can expect even more advanced features in the future.
