The new award honors creators who shift culture through originality and risk-taking...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Q4 Attribution Under Pressure: UTMs, Promo Codes, LTK/Shopify...
How do you prove which creator actually drove your BF/CM sales when every click, cookie...
UGC Ads Shotlist for Peak Season: 10 Holiday Creatives That...
How do you stand out when every brand floods the feed with glossy ads and countdown...
Pinterest Holiday Path to Purchase: Trends & Shoppable Pins...
Holiday shopping doesn’t start on Black Friday in stores anymore; it starts on...
Meta Upgrades Facebook Reels With Smart Recommendations and...
AI-driven topic suggestions and visible friend likes make Facebook’s video feed more...
TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
New creative and measurement tools give brands more flexibility, visibility, and proof of...
More Articles
Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
Sephora’s Biggest Launch Yet: Rhode Hits $15M in a Day
Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...
Trump Greenlights $14B TikTok Deal to Avert U.S. Ban
A White House order approves a joint-venture plan, but China’s sign-off remains...
YouTube Memberships & Supers: Stacking for RPM Uplift
Creators are asking a sharper question in 2025: How do you lift RPM without relying on...
YouTube Shopping Affiliate for Shorts: Commission &...
How do creators turn a 15-second clip into a reliable revenue stream? And what patterns...
X (Twitter) Subscriptions & Payouts: Pricing, Eligibility...
Creators on X (formerly Twitter) are asking two urgent questions in 2025: Can...
YouTube Shorts RPM Benchmarks
What does a million views on YouTube Shorts actually pay in 2025—and why are some...
YouTube Live To Shorts Engine: Turn Streams into Feed Wins
What if every two-hour YouTube Live session could power weeks of feed-friendly Shorts...
Instagram Pinned Comments 2.0: Framing the Narrative
What’s the first thing people notice when they scroll past your caption? Increasingly...