What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Spark Ads & Whitelisting Permission Addendum
Why does a 30-second TikTok clip suddenly cost 25% more once you ask for the Spark code...
Earn Licensing Fees with YouTube Player for Education
Whether you produce micro-learning clips or full-length lectures, signing payment terms...
83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
More Articles
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Automated by Default: Meta’s Radical Plan to Reinvent Digital...
Zuckerberg’s vision of a no-input ad ecosystem is taking shape, but not everyone’s...
The Social Media Strategy Behind Dubai Chocolate [From Craving...
The meteoric rise of Dubai chocolate isn’t just a sweet story—it’s a strategic...
Instagram’s New Comment Filters Help Top Creators with 100K+...
Instagram is expanding its suite of comment moderation tools by rolling out new filtering...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Whitelisting & Spark Ads: Hand Over Paid Rights the Right...
Are you handing over paid rights the right way? Influencer whitelisting and TikTok Spark...
AI Will Write Meta’s Code, Says Zuckerberg—But Will the...
As Meta leans deeper into automation, CEO Mark Zuckerberg says AI agents will soon write...
XChat Launches with Vanishing Messages and ‘Bitcoin-Style’...
The new messaging system is a crucial piece of Elon Musk’s ‘everything app’...