A year-long content partnership paid off at global scale. Tomorrowland’s 2025...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
Measured Attention Metrics Reveal Snapchat’s Edge in Gen Z...
Measured attention outperforms VTR, while AR Lenses emerge as the most efficient route to...
How Instagram’s Reposts and Map Are Changing Your Social...
Discover why resharing content and opt-in location sharing are Instagram’s latest tools...
Google’s Merlin & Meta’s AI Tools Are Replacing Ad...
Explore how AI-driven toolboxes from Alphabet and Meta are automating the entire digital...
Snapchat Report Unpacks Gen Z’s Diverse Mindsets
Learn why a one-size-fits-all approach fails and how regional nuances shape brand...
Why Instagram Livestreaming Now Demands 1K Followers
Exploring Instagram’s rationale and the broader live-streaming landscape. Instagram...
More Articles
Facebook Lets You Add Music to Your Wall Updates Now
With automatic playback for audio‑enabled viewers, Facebook reintroduces music to the...
Inside Facebook’s Push Against Unoriginal Content: 500K Spam...
With half‑year takedowns of 10 million impersonators and stricter feed rules...
How an AI Band Captured Spotify’s Spotlight
Discover the story behind the 60s‑inspired rock quartet that turned artificial...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
Why TikTok Is Rebuilding Its App for U.S. Users
Facing a forced divestiture, TikTok engineers a fresh app tailored to U.S. audiences...
YouTube’s New Viewer Segments Unveil True Fan Engagement
YouTube’s shift from “returning viewers” to nuanced audience tiers arms creators...
TikTok’s Virtual Summer Camp Launch
Teens and families can now follow creator-led tutorials to spark imagination and learning...