The Science & Future of Influencer Marketing

London, UK – October 22-23

The community at Influencer Marketing Hub receive £100 discount on their passes with the exclusive discount code ‘IMH100’.

Back for its third year, The Influencer Marketing Show is dedicated to brands and agencies that seek to make smarter decisions with their influencer marketing strategy.

Unlike similar events, the show is focussed not on creators but the science and strategies needed to create and execute successful influencer marketing campaigns; small and large.

You’ll walk away with proven formulas to creatively embrace creators to build value-add, integrated and profitable influencer marketing campaigns. Avoid costly mistakes and discover the latest technologies and agencies that will enable you to power-up, help measure the success of your activity and get better campaign performance for your budget.

Not ready to book your travel to fabulous London just yet? Read on for some details on what to expect. You won’t regret it!

Why you should attend the Influencer Marketing Show:

Content that matters

Carefully steered and curated by an industry advisory board you’ll have a choice of two simultaneous tracks over two days. On the main stage sponsored by Kindred, you’ll discover how to execute your strategy smarter, be engrossed in thought leadership and help solve industry challenges.

With a mix of keynote presentations and panel discussions, you’ll always be able to ask the moderator questions via the Slido app. The event allows members of the audience to use the app to vote up and down audience questions so only the most relevant gets asked.

Key topics on the agenda this year

Each session goes into detail around the topic. Often sessions at broader marketing conferences only scrape the surface of the challenge or strategy. At IMS, each session has been specially curated by a panel of experts to ensure relevancy and that the topic gets covered in enough detail to take actionable strategy back to the office to implement the very next day.

  • Measurement Matters: Confronting the Industry's Biggest Challenge
  • A Question of Ethics: Why Producing Ethical Content is the Right Thing to do
  • The Science of Influencer Marketing
  • Tackling Diversity and Representation in Influencer Marketing
  • How to Assess an Influencer's True Value and Work Out What to Pay Them

Complementing the main agenda, are a series of interactive workshops, which will deep dive into fraud prevention, how to use data effectively and how neuroscience can help brands answer some of their most pressing consumer questions. These workshops are limited in capacity and attract a small additional fee.

Designed for brands and agencies

We love creators we wouldn’t have an industry without them. However, the show content and networking opportunities are aimed at attracting brands and agencies. With advice on how to embrace influencer marketing more effectively and the strategy required to make your spend more effective.

That said, many of our partners and talent agencies will be inviting some key influencers who have been part of a well-executed, agency or marketplace-led campaign. You’ll be able to meet them at numerous dedicated networking events at the show.

Hear stories first hand with effective networking

Everything from the event app and lanyard colours to the layout of the show encourages networking. Whether you fancy meeting in the Beer Garden, the Prosecco Lounge or more formally in one of the meeting zones, the show makes it easy to connect and do business.

In addition to the ability to request meetings via the searchable app available on desktop, Android and Apple devices, you can take part in speed networking and the official networking event ‘The Social’.

Mix & Mingle at The Social

At the end of day one, all of the show bars will be popping those corks with a dedicated networking event on the Influencer Marketing Show floor. It will be the perfect opportunity to share your stories of success (or failure) and make lasting connections on a personal and business level.

Discover where the Influencer Marketing industry is heading

Whether it’s attending Whalar’s workshop on the future of influence or asking questions during the Q&A on all of our panels, you’ll get a firmer grip on where the channel is heading, how the big five agencies are adopting the space and what a truly integrated campaign looks like.

You’ll also be able to experience first-hand platform demonstrations, exclusive product launches and some of the latest technologies that can assist you with your KPI’s from sponsors and exhibitors.

Great company awaits

The event is evolving into a who’s who of the industry with representatives from leading brands already signed up. These include Burberry, Unilever, Boots, Clarins, P&G, SKY and Disney alongside leading marketing agencies WPP, Publicis Media, MediaCom, OMD, Whalar, Ogilvy, Intermarketing and Omnicon.

Don’t forget amazing London!

The venue, built-in1873, was once the largest fish market in the World and is now a quirky event space. It’s just 20 minutes via taxi from London City Airport and around an hour via train from London Heathrow. It’s the perfect base to explore this wonderful cosmopolitan capital and whilst you’re here, make sure you pack your diary with meetings with both a personal and business agenda.

Exclusive Discount

The community at Influencer Marketing Hub receive £100 discount on their passes with the exclusive discount code ‘IMH100’.


About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.