TikTok has already surpassed several social media platforms. In 2023, TikTok users spent an average of 55.8 minutes watching short-form videos and engaging with content creators. This is significantly more than the second platform, YouTube, where users only spent an average of 47.5 minutes.
There are 1.7 billion people who use TikTok worldwide, and there’s a huge chance your customer will be one of them. If you have virtually zero TikTok presence, it’s not too late to jump on the bandwagon. Brands that maintain an active TikTok presence have a high chance of boosting their business.
However, building a brand on TikTok is unlike any other social media platform. It has an entirely different algorithm and a unique culture. The best way to successfully grow on TikTok is to partner with a dedicated TikTok growth agency.
In this article, we’ve compiled the best TikTok growth agencies according to their expertise.
TikTok Influencer Marketing Agencies
Finding the right influencers isn’t just about looking for accounts with the most followers. It’s about knowing if those followers are the audience who’d buy from your brand. Some influencers (called micro-influencers) may have a small following, but they have highly engaged audiences who trust their recommendations.
The following TikTok influencer marketing agencies know how to recruit the most suitable TikTok content creators, track their performance, and ensure you get the results you want.
Location: Toronto, Ontario Best for: Large brands and enterprises Growth Strategy Expertise: Influencer Marketing Pricing: Minimum campaign budget of $50,000; cost proposal provided after campaign needs are assessed Viral Nation acknowledges that hypergrowth in today’s market is achieved through highly engaging user-generated content. For this reason, it offers influencer talent management to help you get the right set of ambassadors to promote your business and boost your TikTok account. The agency has a large creator roster featuring some of the biggest names in social media today, including Logitech, Ubisoft, Activision Blizzard, Chegg, and the Golden Globe Awards. These influencers have loyal audiences whose attention they can easily capture within the first few seconds of their videos. Viral Nation also excels in creating unforgettable experiential campaigns. One of these is #TheDrop, a marketing campaign that aimed to help The Coca-Cola Company refresh the Glacéau smartwater brand. Viral Nation produced an interactive, eye-catching modified truck where people can experience smartwater’s unique vapor-distillation process. Smartwater’s #TheDrop Experiential Marketing campaign, led by Viral Nation, achieved remarkable success with a reach of 3 million and 67,000 engagements. The campaign aimed to position Smartwater as fresh and trendy, showcasing its new visual identity while telling a compelling… pic.twitter.com/o4L8OG1yCp — Viral Nation (@viralnationinc) January 16, 2024 It enlisted influencers to create social media buzz and recruited local artists to design customized bottles on-site. The results were impressive and helped introduce smartwater’s refreshed brand powerfully and memorably. Viral Nation also has its own proprietary creator tool that lets you easily manage influencers and view how your campaigns are going. With this tool, you enjoy transparency and robust analytics of your marketing investment. Viral Nation unlocks the full power of social-first marketing to scale brands into the future. 50+ USA, Canada, Caribbean Best for: Viral Nation unlocks the full power of social-first marketing to scale brands into the future. Location: Chicago, Illinois Best for: Mid-sized to enterprise companies Growth Strategy Expertise: Social Media Strategy Pricing: At least $10,000 Fresh Content Society (FCS) offers end-to-end social media strategy and execution services so you can access expert help at every stage of your TikTok growth. They have social media strategists, content creators, community managers, analysts, and performance marketers at your disposal. If you’re looking for influencers, they can also find the perfect ambassadors for your needs. FCS has collaborated with big brands like True Value, Walt Disney, Green Thumb, and Line X. You can hire the agency to execute a full social media campaign, work on a specific video, or act as your in-house marketing team. Its specialty is creating media content that promises to stop the scroll. One of its featured works is a manufacturing test video that gathered 13 million views on TikTok. Other scroll-stopping featured videos include a how-it’s-made video for a hardware brand and a cooking video for a seasoning brand. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Location: Los Angeles, California Best for: Medium-sized brands Pricing: Minimum campaign size of $20,000; exact quote provided after a sales call Ubiquitous founder Jess Flack built this TikTok growth agency after creating a successful TikTok influencer marketing campaign for her former company. Today, the agency partners with over 4,000 influencers and manages tens of millions of dollars in ad spending for more than 300 businesses. Its TikTok account also has over 30,000 followers, with the videos it features regularly getting thousands of views each. Ubiquitous can help you identify your goals and, through its proprietary methods, map a full-menu strategy. Once a strategy is set, the agency will handle creator outreach, negotiations, and correspondence with the right set of influencers. You’ll also gain access to real-time results so you can watch your campaign’s success as it unfolds. For one of its latest campaigns, it helped Wienerschnitzel, a hot dog chain, increase its TikTok presence and drive promotional awareness for limited-edition items. Ubiquitous enlisted TikTok influencers in the food, comedy, lifestyle, and couple niches with small (5,000+) to large (500,000+) audiences. It deployed the campaign in two waves. The first wave cast a wide net to find what strategies worked, and the second wave zeroed in on those strategies. The results were outstanding. The first wave of videos generated a total of 19.5 million views with a 6.33% engagement rate. Likewise, the second wave generated 10 million views with a 6.65% engagement rate. Wienerschnitzel’s limited-edition Mac N’ Cheese products were also sold out during the campaign period. On top of these, the brand also grew its TikTok account by 5,000%. With this growth, Wienerschnitzel plans to run more TikTok campaigns in the future, and Ubiquitous is there to help. Aside from TikTok, the agency also offers the same services for Instagram and YouTube. Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... Location: New York, NY Best for: Enterprises and Large Brands Pricing: Not specified, but most likely $100,000+ Obviously is one of the pioneering influencer marketing agencies that embraced TikTok when it started gaining popularity. As an experienced firm, it already has a system for tapping the best influencers. Adding a new social media platform came naturally, and soon enough, it was growing the TikTok account of brands like Panda Express, Ulta Beauty, and Bumble. To set its services apart from other agencies, Obviously also offers music composition and licensing. It can provide custom music composition services, enabling you to avoid potential copyright issues, pay for high song usage licenses, and leverage music that’s unique to your campaign or brand. It can also help you commission content creative from any TikTok content creator, which you can use anywhere. If you have new products, you can ask Obviously to get them to the right hands for maximum visibility. TikTok influencers can give you high-profile reviews, create how-to videos, and provide organic product placements. In a recent partnership, Obviously helped Converse increase social awareness and buzz for the new Converse Chuck Taylor All-Star CX. It asked carefully vetted TikTok and Instagram influencers to submit creative concepts based on the provided campaign details. 24 finalists were chosen to realize their vision, which resulted in over 2 million impressions, 1,554% ROI, and 5,550+ clicks to the Converse product page. Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... 50+ New York, Los Angeles, San Francisco, Paris, Sydney Best for: Enterprises and Large brands Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... Location: Brooklyn, New York Best for: Medium to large brands Pricing: No published rates; comprehensive quote given after initial discussions TIKTAL is a dedicated TikTok influencer marketing agency that specializes in running, executing, and managing end-to-end TikTok campaigns. As a relatively new agency, it has already worked with global brands like Gucci and PlayStation, which established its name in the industry. For Gucci’s brand awareness campaign, the agency gave fashion influencers the creative freedom to take everyday items and turn them into Gucci. These enabled the creators to showcase their other talents, like pottery and sketching. The campaign gathered over 7 billion views, which inspired other creators and the entire TikTok community. The same success was replicated for PlayStation, which sought to elevate “Play” into remarkable experiences. TIKTAL worked with creators from different genres who artistically integrated PlayStation into their content. The campaign led to 117 million video views and 53 million hashtag views. Running ads is an effective way to grow a social media account. However, when it comes to TikTok, you would need to run the right kind of ads. TikTok users don’t respond to the same typical ads on other social media platforms. The following TikTok ad agencies have learned the right way of creating authentic TikTok ads for the platform’s unique user base. Location: Pleasant Grove, Utah Best for: Businesses of all sizes Growth Strategy Expertise: Social Media Advertising Investment Considerations: Typically from $10,000 to $49,000, but also accept campaigns with budgets as low as $5,000 Disruptive Advertising leverages its extensive advertising experience to help you launch effective TikTok ads. It offers a full-funnel marketing strategy that combines the best platforms to give your business maximum visibility. The Disruptive team is made of advertising experts with extensive experience in running ads on various social media platforms like YouTube, Facebook, Instagram, LinkedIn, and TikTok. When it comes to TikTok, it can help you get fast approvals for ads so you can launch campaigns as soon as possible. As an experienced PPC agency, it will walk you through the entire process and give specific tips to get approved quickly. The marketing veterans at Disruptive know that vanity metrics won’t cut it when measuring campaign effectiveness. They care about your revenue and profitability, so they keep your business goals in mind and pursue the right strategies to make them happen. Some of the impressive results they’ve achieved for clients include a 500% increase in ROAS, a 30% reduction cost-per-click, and a 2.4% increase in conversion rate. Disruptive has several long-term clients and an average 4.8 rating across 353 reviews in Clutch. Clients appreciate its holistic approach to digital advertising and ease of communication. New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Location: New York City Best for: Mobile marketing for enterprises Pricing: Minimum of $20,000 per project Moburst is the go-to marketing agency for brands that want to scale their mobile marketing efforts. It has a stellar track record when it comes to helping seasoned brands and has consistently won awards for its creative work. Despite its success, the agency is not afraid to go back to the drawing board when a campaign isn’t working. This happened with Shopkick, a shopping rewards app that helps users earn free gift cards and find deals from Target, Walmart, Walgreens, Best Buy, and more. Shopkick needed a way to increase app usage and decrease app install costs. It turned to Moburst for help, and the team identified TikTok as an emerging platform to gain new users. However, the same proven approach that worked for past engagements didn’t work as planned. Moburst quickly recognized the dismal results and pivoted its strategy. It started creating more authentic user videos, and by the end of the campaign period, its hard work paid off. Cost per install was down by 87%, and Shopkick unlocked a whole new user segment with higher retention rates. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. Location: Culver City, California Best for: Small to medium-sized businesses Pricing: Under $1,000; full quote to be crafted after an initial brief True North Social knows that sustaining a TikTok campaign, let alone amassing TikTok followers, is a time-consuming endeavor. TikTok introduces new trends at lightning speed, and you need a deep understanding of its algorithm to stay consistently relevant. With this knowledge, True North Social helps businesses create high-quality and engaging micro-ads that can quickly capture your brand proposition in a fun way. Some of its featured TikTok videos involved influencers showing “before and after” situations of using a product or service. True North Social is a boutique digital marketing agency that builds quality partnerships with its clients through frequent meetings. Apart from running TikTok ads, it can help you leverage influencer marketing for a more organic growth strategy. It also offers other complimentary digital marketing services like social media marketing and local SEO for a more holistic digital strategy. The agency is present in several key cities like Los Angeles, Sacramento, Beverly Hills, Washington DC, Long Beach, San Diego, and more. This vast footprint makes True North Social accessible to companies that value an agency’s physical presence. It works with small businesses in various industries like beauty, jewelry, retail, doctors, law firms, plastic surgeons, accounting firms, and more. Location: Hollywood, California Best for: Small to mid-sized businesses Pricing: $0 signup fee and a flat agency rate depending on monthly ad spend. Agency rates start 25% for $10,000 – $24,999 monthly ad spend. AdvertiseMint is an ad agency specializing in social media and online shopping ads. It runs ads on Facebook, Instagram, LinkedIn, Pinterest, Amazon, Google, and, of course, TikTok. It has expert TikTok media buyers who can create hyper-targeted ads and top-notch video editors to produce brand-specific video content. You also get access to professional analysts who will ensure your campaign stays on track by constantly checking important metrics. Depending on your plan, you can get one or two certified account managers and weekly or monthly reporting. Plans also include unlimited design edits and one to four videos per month. AdvertiseMint offers month-to-month contracts, so you’re not stuck with long-term contracts or exclusivity clauses that can be disadvantageous to your growing business. It has a transparent tiered pricing system that calculates the agency rate as a percentage of your monthly ad spend. The agency is present in various locations across the US including Albuquerque, Atlanta, Boston, Chicago, Cleveland, Dallas, Denver, Nashville, Portland, Seattle, and more. The following TikTok marketing agencies have mastered both influencer marketing and paid advertising. They can offer a full-scale strategy that combines the best of both worlds to grow your brand on TikTok. Location: Montreal | Toronto | Los Angeles Best for: Medium-sized businesses to enterprise agencies Pricing: At least $50,000, but options can be discussed inBeat specializes in micro-influencer collaborations to help you create engaging and authentic user-generated videos that you can repurpose for other social networks or advertising platforms. Since TikTok values authenticity, you need lots of UGC to grow your account sustainably. By tapping micro-influencers, inBeat helps you create a reliable inflow of great content that lets you build deep connections with your audience. Hopper, a travel booking app, realized that it’s quick to reach ad fatigue on TikTok. CPA costs quickly increase when ads become ineffective. Source: inbeat.agency To address their challenge, inBeat created a scalable content creation process where top-performing creators consistently produce UGC involving Hopper. This resulted in an ongoing stream of genuine high-performing creatives that Hopper can repost. Other big brands it has worked with include New Balance, Nordstrom, 7-Eleven, and Nissan. It assures them of conversion-optimized content and a results-driven paid and organic TikTok strategy to reach the right people using the right influencers. inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... 10 - 50 Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... Location: New York | Los Angeles | Miami Best for: Startups and Enterprises Pricing: No publicly available rates, but full quotes can be requested NoGood takes pride in being ByteDance’s growth partner in the US and responsible for marketing Lark Suite, ByteDance’s collaboration software company. ByteDance is the parent company of TikTok. Being chosen by the platform’s parent company speaks volumes about NoGood’s capability as a growth agency. NoGood’s formula for TikTok success is simple: create your own unique content that resonates with your target audience. This helps you create authentic content, which is what TikTok users love. Once you know your brand voice, NoGood combines organic content and paid amplifications to jumpstart your brand’s TikTok presence. It also has a team of content experts who are constantly aware of the cultural moments and trending conversations your brand should participate in. Born storytellers, its team will create scroll-stopping videos for your audience. NoGood has worked with ambitious brands like JVN, P&G, Intuit, Opera, and Nike. Most of its engagements span multi-channel campaigns such as the launch of JVN, the haircare brand of Jonathan Van Ness (Netflix’s Queer Eye celebrity). For only $0.12 CAC, it acquired 100,000 followers in less than 2 weeks. Consistent results led to a +300% increase in revenue and a +140% increase in ROAS, causing JVN to surpass industry benchmarks during its first 90 days of operation. Location: Miami, Florida Best for: Medium to large enterprises Pricing: Typically from $50,000 to $199,999 Outsmart Labs is a 360-degree digital agency that offers a full range of digital marketing services. It is your one-stop shop of digital architects, marketers, futurists, and strategists who can craft the perfect content plan to reach your audiences. Outsmart Labs has been experimenting with TikTok before it became the popular platform it is today. The agency understands how the algorithm works and what it takes to make viral content. Using proprietary technology, it will find the perfect influencers who can co-create the campaign narrative and hashtags to boost your campaign. If you have other end goals like increased site traffic or brand awareness, Outsmart Labs will leverage TikTok to get the job done. This ensures you get to integrate TikTok with other marketing activities and use the platform’s potential to reach your business goals. Some of the agency’s impressive clients are eLVMH, Hilton, Vocalcom, NeuroSpa TMA, and Corsair International. It constantly works with global clients across a wide range of industries, from Hollywood movies and luxury brands to established insurance companies and prestigious eCommerce platforms.1. Viral Nation
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2. Fresh Content Society
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3. Ubiquitous
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Ubiquitous
4. Obviously
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5. TIKTAL
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6. Disruptive Advertising
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Disruptive Advertising
7. Moburst
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8. True North Social
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9. Advertisemint
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10. inBeat Agency
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11. NoGood
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What to Expect When Working with a TikTok Growth Agency
It can be intimidating to navigate a new social media platform with an entirely new set of rules. TikTok is all about trends which come and go quickly. Meanwhile, TikTok users value authenticity, and they want to see the human side of brands in their TikTok feeds.
Good TikTok growth agencies know how to balance trendiness with authenticity. They can match your brand with the right trends so each post comes across as genuine. You won’t have to sacrifice your brand image trying to ride each new trend, even when there’s no brand fit.
To achieve this balance, the agency’s first order of business is to do a deep dive on your brand. It will ask about your goals, which can be to create mass awareness, increase video views, boost website conversions, or improve ROI. This process ensures you’re on the same page when it comes to the expected results.
For example, when you choose Ubiquitous’ full-service option, you will get a team of experienced strategists to define your target audience, key objectives, and other campaign goals. After the initial strategy session, the team will build your strategy and the details of executing your campaign.
A TikTok growth agency also takes care of creator outreach, negotiations, and management. It knows the best influencers for bringing your campaign to life. It will also make adjustments as needed to constantly optimize the campaign.
You’ll get access to real-time results so you can visualize your campaign’s progress. Since TikTok thrives on virality, you would quickly see the results of the agency’s efforts. When Moburst ran TikTok ads for ShopKick, they immediately learned it wasn’t working. Access to real-time results helped them pivot to a new and better strategy that was able to hook audiences. This adaptability and strategic pivot were instrumental in the success of Shopkick’s TikTok campaign with Moburst, culminating in winning the “Most Effective Video Campaign” at the Mobile Marketing Magazine Awards.
You should also be able to quickly calculate the ROI of your TikTok marketing campaigns. This will help you gauge if the agency and their campaigns are working and if you should continue investing in TikTok marketing.
How to Find the Right TikTok Growth Agency for Your Business
Before deciding on a TikTok growth agency, create a shortlist of the ones who address your unique business needs. Agencies come in all shapes and sizes. Some are better suited for larger enterprises with big budgets, while others work with small companies on tight budgets.
The best way to evaluate your shortlist is to look at their featured case studies and portfolio. Past projects speak volumes about an agency’s capabilities in creating successful campaigns. You can also evaluate their style and the kind of influencers they work with.
Ideally, you should be able to find a similar brand in your industry who’s worked with the agency. This will give you a clear picture of what the agency can do and if they have enough industry expertise to find the right influencers for your brand.
Some agencies have extensive experience in other social media platforms and they capitalize on this expertise for their TikTok growth strategies. Disruptive Advertising is a classic example of an agency with proven experience in other platforms, including TikTok.
When you choose these kinds of agencies, you can be assured that they know the ins and outs of growing a brand on social media. They know the importance of ROAS and minimizing cost per click. They also know how to create audience segments so they can better target your ads.
However, as the Moburst - Shopkick case study showed, TikTok is different from other platforms. What works for Facebook, Instagram, and YouTube may not necessarily work on TikTok. In this case, you’d need an agency that specializes on TikTok or an agency that can pivot quickly.
You should also spend time reading online client reviews about the agencies you’ve shortlisted. These reviews will reveal an agency’s professionalism and ease of communication. You’d get a glimpse of the relationship past clients had and get clues of any potential setbacks you may encounter.
Grow on TikTok with the Right Partner
Growing on TikTok isn’t an overnight success, but if you want to speed up the process, you can tap TikTok's growth agencies. They’ve developed the expertise required to master the TikTok algorithm and the creativity to make engaging authentic content.
Working with an agency leaves guesswork out of the picture and can drive a growth spurt on the platform. Don’t delay your TikTok growth plans. It’s time to stake your claim on the platform and make sure your brand gets the visibility it deserves.
Frequently Asked Questions
What makes TikTok's growth strategies different from other social media growth strategies?
TikTok is unlike any other social media platform, and its main user base, which is composed of Gen Zers, uses it for a different purpose. Whereas other generations use social media to catch up with family and friends, Gen Z uses TikTok to express their creativity. This is what fuels TikTok’s unique features like duets, challenges, stitches, video editing filters, etc.
This also explains why UGC (user-generated content) is more popular on TikTok than professionally edited videos. Growing an account on TikTok requires strong storytelling skills, a deep understanding of your audience, and a good grasp of TikTok trends and features.
Why do I need a TikTok growth agency?
Unless you have an internal marketing team of Gen Zers who can strategize and consistently create TikTok content, it’s better to outsource the heavy lifting of growing a TikTok account. TikTok is vastly different from other social media platforms.
An expert team with several tried and tested techniques in growing other brands will go a long way in giving your brand the boost it deserves. Furthermore, you’ll be leveraging their vast experience and influencer network, which is difficult to build if you’re just starting out.
How much do TikTok growth agencies charge?
TikTok growth agencies charge depending on the scope of your project and your media ad spend budget. Growing on TikTok requires either running TikTok ads or enlisting content creators to produce viral videos.
In both cases, you’d need a marketing budget to pay for ads or reward creators. Agencies typically charge a percentage from these budgets. Different agencies also require a minimum campaign size (ranging from $5,000 to $50,000, depending on the agency) before they entertain you as a client.
It’s best to talk to several agencies first and get several quotes before deciding on one.