- TikTok’s beta introduces a Songwriter Account label and dedicated Music Tab so composers can surface their written works alongside personal content.
- Features were designed following feedback from 871 songwriters and complemented by MIDiA data showing TikTok’s central role in music careers.
- High‑profile songwriters (Lauren Christy, Toby Gad, Justin Tranter) and publishers (Warner Chappell, Kobalt, Reservoir, Sentric) endorse the beta.
- Complementary tools (#BehindTheSong, ‘New’ release tags, Add to Music App) deepen fan discovery, sharing, and retention of songwriter content.
- Marketers should integrate songwriter profiles into campaign strategies to highlight the creators behind hits and enrich music‑marketing narratives.
A dedicated profile label and Music Tab give composers a permanent home for their catalog and creative journey on the world’s leading short‑form platform.
For too long, songwriters, those who pen the melodies and lyrics that define our playlists, have remained hidden behind the artists who record their work.
TikTok’s beta launch of Songwriter Features seeks to correct that imbalance, offering composers a way to claim ownership and share the stories behind the songs audiences love. This move positions TikTok not only as a discovery engine for music but as a stage for the creators themselves.
The centerpiece of these features is the new Songwriter Account label. Eligible composers can apply to have their profiles marked, instantly signaling to fans and industry professionals alike that this is a page crafted by the person who wrote the music.
Source: TikTok
Rather than settling for a generic creator tag, songwriters gain a badge of authorship, elevating their credibility and making it easier for TikTok users to find and follow the minds behind their favorite hooks.
A Dedicated Music Tab for Composer Catalogs
Alongside the label, TikTok has unveiled the Songwriter Music Tab: a bespoke section on each songwriter’s profile that showcases their written and co‑written tracks. Here, TikTokers can browse a composer’s entire catalog, sampling audio snippets, exploring user‑generated videos set to those songs, and diving into contextual content—studio demos, lyric breakdowns, or behind‑the‑scenes clips.
The tab transforms what was once scattered audio metadata into a living, narrative‑rich archive.
The new features do not stand alone. TikTok is launching #BehindTheSong to encourage composers to share the personal tales that birthed their hits—moments of inspiration, late‑night writing sessions, or the thrill of hearing a first demo.
A ‘New’ tag highlights fresh releases, while the “Add to Music App” integration lets fans save discoveries directly to their streaming playlists. Together, these tools deepen fan engagement by turning passive listening into an interactive journey.
Built on Songwriter Feedback and Research
TikTok’s approach is data‑driven. A comprehensive survey of 871 songwriters, supplemented by 18 in‑depth interviews, informed every aspect—from label design to tab layout. MIDiA Research further underscored TikTok’s central role in composers’ social media strategies, revealing that the majority of full‑time songwriters already rely on the platform to build their brands. The beta launch reflects those insights, answering real career needs.
High‑profile composers such as Lauren Christy, Toby Gad, and Justin Tranter have already claimed their Songwriter badges and Music Tabs, praising TikTok for letting them step from the shadows.
Major publishers—Warner Chappell, Kobalt, Reservoir, and Sentric—serve as initial partners, lending their catalogs and lending credence to the initiative. Their support suggests the features will soon expand beyond the closed beta to benefit composers worldwide.
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How Marketers Can Leverage Songwriter Features
Brands and music marketers have much to gain. By weaving songwriter narratives into campaigns—highlighting a composer’s journey or curating playlists around their Music Tabs—marketers can tap into authentic storytelling that resonates with music fans.
Collaborations between labels, brands, and songwriters can produce co‑branded audio content, driving deeper connections while showcasing the craft behind the commerce.
Joining the Beta and What’s Next
Songwriters and publishers interested in early access can sign up via TikTok’s regional waitlists for the US, EU, and beyond. As the beta scales, more composers will claim their labels and content hubs, broadening the platform’s music ecosystem.
For TikTok, the move cements its claim as not just a stage for viral tunes but as a home for the creators who write them, ushering in a new era of credit, discovery, and community.
