Twitch Partner Plus & Plus Points: The Creator Path to the 70/30 Revenue Split

Twitch’s long-debated 70/30 split is back, but it doesn’t look like the open-door win many streamers hoped for. The new Partner Plus framework, now expanded into the “Plus Program,” ties eligibility not to raw hype or gift trains, but to recurring, self-paid subscriptions sustained over months.

That single rule has already sparked frustration across the creator community: most streamers rely heavily on Prime and gifted subs, neither of which count toward Plus Points. What this really means is that Twitch is prioritizing predictable monthly revenue over episodic bursts of generosity.

For creators, the question is clear.

• How do you convert fleeting support into long-term subscription retention?
• And once you qualify, how do you maintain your 70/30 status without burning out?

This article breaks down the Plus Points system, the shifting rules around Prime and Bits, and what Twitch’s 2025 updates mean for the way you plan, program, and sustain your channel.

The Return of 70/30—But With Strings Attached

For years, Twitch creators have pushed for a better revenue deal. The long-demanded 70/30 split has finally returned, but the fine print shows it isn’t a blanket win. It’s a gated benefit, framed as a reward for consistency rather than a baseline right.

Streamers in the new program are promised a 70/30 revenue share on recurring subscriptions — but only for 12 months, and only if they first sustain the required base of paying subs.

@katliente

What are your thoughts on this new program? #katliente #twitch #twitchtips #smallstreamertips

♬ original sound - katliente | stream advice ✨

What’s changed recently is that Twitch removed the $100,000 annual ceiling, meaning those who can maintain the threshold no longer face an artificial cap.

Here’s the kicker: the system excludes gifted subs and Prime subs from qualifying. So while creators still get revenue from them, those subs don’t move you closer to 70/30. That immediately knocks out the easiest path many streamers relied on to grow their subscriber base.

The result? Most streamers never make the cut. According to one analysis circulating in the community, only a sliver of partners currently qualify.

@cierrashares

Replying to @Eli 🤯 The number of people who qualify for the new Partner Plus program is smaller than I thought #cierrashares #twitchnews #streamer #twitchpartners #twitch #contentcreators #greenscreen

♬ Spider-Man 2099 (Miguel O'Hara) - Spider-Man: Across the Spider-Verse - Daniel Pemberton

That statistic underlines the structural tension — Partner Plus is less about broad financial relief and more about locking in Twitch’s most stable earners.

What this really means for creators:

• You need sustained loyalty, not short-term spikes. Gift bombs and Prime bursts won’t move the needle.
• Timing matters. Qualification is based on three consecutive months, which means creators need to align campaigns or game launches with those windows.
• Messaging shifts. You’ll need to explain to your community why recurring paid subs matter differently than gifts.

Instead of thinking of Partner Plus as “Twitch giving money back,” creators should treat it as Twitch codifying retention as the defining metric of partnership. For those who can rewire their community behavior around recurring payments, the program is a serious financial boost. For everyone else, it’s a reminder that the platform is doubling down on subscription stickiness.

Decoding Plus Points: The New Currency of Status

The center of this new system is Plus Points — a scoring method that turns subscription behavior into a growth benchmark. Understanding how those points are tallied isn’t just bookkeeping. It’s the new language of status on Twitch. The math is straightforward on paper.

@cpawsmusic

BREAKING NEWS: Twitch Allows Affiliates Into Partner Plus Program #twitch #twitchaffiliate #twitchstreamer #twitchnews #twitchpartner

♬ original sound - CpawsMusic - CpawsMusic | Livestream Expert

To unlock the 70/30 split, you need 300 points across three consecutive months. There’s also a new 60/40 split for those hitting 100 points, widening the tent for affiliates.

But the simplicity hides the challenge. Gifted and Prime subs don’t contribute to your points. That’s why many mid-sized creators find the goalpost far harder than it looks. A community that leans on gifting trains may appear healthy, but under the Plus Points model, that activity is invisible.

The shift also exposes a geographic wrinkle. Prime subs are now paid out on a fixed rate tied to the viewer’s country, which means creators with globally diverse audiences earn less from regions with lower rates. The message is clear: Twitch values direct, recurring payments far more than subsidized or bundled perks.

So what do you do with this knowledge?

• Reframe your calls to action. Instead of letting viewers wait for a gift, position recurring subs as the most impactful way to support you.
• Make higher tiers worth it. Because Tier 2 and Tier 3 subs are weighted disproportionately, extra perks tied to those levels can accelerate your points faster than just scaling Tier 1.
• Turn tracking into motivation. Twitch has released a visible Plus Points tracker that sits on your channel for both you and your community to monitor. This isn’t just an internal metric — it’s a rallying tool.

@flex.twitch

I know many moots are pushing for the Twitch Plus Program, so hopefully this helps! #tipsfornewstreamers #streamertips2024 #twitchplusprogram #howtostreamontwitch #streamergoals #twitchupdate

♬ original sound - flex | streamer tips ✨

Here’s the real takeaway: Plus Points aren’t only about unlocking a better split. They signal stability. Reaching the 70/30 tier is now a public marker that you’ve built a community of paying, recurring supporters. That’s a different kind of credibility than raw follower count or hype-driven growth. It tells other creators, brands, and even Twitch itself that your audience is durable.

For creators, the play is obvious. Learn the points system inside out, build incentives around it, and make it a collective goal your community can see themselves achieving with you. That might mean adding a simple message on stream: “Recurring subs get us closer to Plus.” That one line can reframe how your audience thinks about their support.

Unlocking the Two Paths: 60/40 and 70/30

Twitch’s Plus program isn’t a single gate; it’s a tiered ladder. The company introduced a 60/40 entry tier for affiliates who can sustain 100 recurring subs for three months. Above that sits the headline prize: the 70/30 split, unlocked at 300 points (roughly 300 Tier 1 subs or the equivalent in higher tiers). These dual pathways reshape how creators think about progression, especially those caught between affiliate status and partner recognition.

That baseline is more achievable for smaller or mid-tier channels that can’t realistically climb to 300 recurring subs but want better economics than the 50/50 standard. For many affiliates, the 60/40 threshold is a crucial new rung on the ladder.

Meanwhile, the 70/30 bar remains daunting. Even long-time partners admit they’ve never sustained 300+ recurring subs, especially when much of their support historically comes through gifts.

@harriesilver

ATTENTION! Finally 70/30 SPLIT!! or not? #twitch #twitchstreamer #news #streaming #partner #partnerplus #twitchpartner #twitchnews

♬ original sound - Harrie | Streamer - Harrie | Streamer

The separation is stark: those who can meet the bar get a meaningful margin lift, those who can’t stay locked in the base split.

But the most significant shift is that affiliates now have a path into the premium rev-share tiers. For creators early in their journey, this is both motivating and clarifying. It reframes monetization milestones not just as vanity badges (partner checkmarks) but as hard thresholds tied directly to revenue outcomes.

Strategic Implications for Creators

• Treat 60/40 as a stepping stone. If you’re consistently hitting 100 paid subs, use the incremental revenue to reinvest in content quality and community perks that push you toward 300.
• Design for retention, not bursts. Both tiers require three consecutive months. Chasing spikes won’t cut it — the system rewards loyalty campaigns.
• Recalibrate your benchmarks. Don’t measure success only against partner status; measure it against Plus thresholds that now map directly to your take-home pay.

Here’s what most creators miss: Twitch has effectively created a gamified revenue ladder. Instead of just striving for a partner, you’re now climbing a two-step scale where each rung changes your economics.

For affiliates especially, the 60/40 tier makes Twitch less of a waiting game and more of a tangible progression system. The challenge is to keep climbing, because at 60/40 you’re still leaving serious money on the table.

Twelve Months of Certainty—If You Time It Right

One of the under-discussed aspects of the Plus program is its 12-month enrollment lock. Once you qualify — whether at 60/40 or 70/30 — Twitch locks you in for a full year, even if your numbers dip below the threshold afterward.

That single rule changes the entire calculus. Instead of stressing over month-to-month volatility, creators can plan around concentrated pushes to secure eligibility. Nail three strong months, and you’ve bought yourself stability for the year.

Why Timing Matters

Qualification windows are based on rolling three-month periods. That means your eligibility can hinge on which quarter you stack your best campaigns. A surge during the holiday season, a major game release, or a headline collaboration can all be engineered into those qualifying months.

Here’s the kicker: Twitch had tied renewals to fixed program windows that extended through April 30, 2025. For creators, that means the calendar isn’t just background noise — it’s a competitive lever. Aligning your growth pushes with Twitch’s qualification cycles is now a monetization strategy in itself.

Designing Your Three-Month Sprint

• Front-load community campaigns. Position subscriber drives or themed events early in the qualifying window so you can course-correct if you fall short mid-cycle.
• Anchor around content peaks. If you know a major franchise release is coming, build your sub-drive campaigns around it to maximize recurring conversions.
• Stack collabs and sponsorships. Multi-creator events can generate the consistent energy required to keep paid subs renewing across the three-month block.

The Anxiety Reduction Factor

Creators often describe the Partner Plus rules as harsh, but the 12-month lock is actually a pressure valve. Once you’re in, you can experiment, shift schedules, or even take short breaks without losing your split. That stability has real psychological and financial value in a career path known for burnout.

The implication is simple: stop treating growth as a never-ending uphill climb. Instead, design your year around sprint phases — three months to qualify, twelve months to monetize. That rhythm is a far healthier way to build a career than chasing every single sub month by month.

Prime and Gifted: Why They Don’t Count

One of the most controversial elements of the Plus program is what doesn’t count toward eligibility. Gifted subs and Prime subs — two staples of Twitch culture — are excluded both from qualification thresholds and, in Prime’s case, from the 70/30 split itself. This rule has reshaped how creators think about the sustainability of their communities.

Why Gifted Subs Are Off the Table

Gifted subs have long been the lifeblood of Twitch’s gifting culture. Entire sub-trains can light up a chat, creating buzz and instant growth.

@anthony_kongphan

Level 30 sub train the first hour of stream, making it the highest train record of my 14 years of streaming beating the lvl 27. Thank you so much everyone, you all are wild <3 #Twitch

♬ AURA - Ogryzek

But under the Plus system, they’re invisible when it comes to qualification.

The reasoning is straightforward from Twitch’s perspective: gifted subs are unpredictable and often passive. Viewers who receive them aren’t necessarily choosing to pay, and many never renew.

For creators, that means relying on gift whales no longer builds long-term stability in the eyes of the platform.

Prime Subs Lose Their Shine

Prime subs, once considered a cornerstone of Twitch monetization, have been shifted to a fixed payout model tied to geography. For creators with international audiences, this drastically lowers Prime’s financial value and makes it even less effective for hitting Plus benchmarks.

What this really means is that Twitch is signaling a pivot: they want creators to focus on direct, recurring paid commitments rather than subsidized perks or bundle-based revenue. The economics favor stability over spectacle.

Community Impact and Creator Sentiment

This exclusion has sparked strong reactions. Smaller creators in particular feel cut out, since gifted subs often drive their growth. Many see it as Twitch rewarding only the top tier of creators with deeply loyal paying audiences, while sidelining those who rely on the generosity culture the platform itself helped normalize.

Here’s the kicker: Prime and gifting haven’t been devalued completely. They still contribute to overall revenue and community energy. But they no longer serve as stepping stones to Partner Plus status. For creators, that distinction is critical — hype alone doesn’t translate into better economics anymore.

Strategic Shifts for Creators

• Convert gifts into recurring subs. Use messaging like “If you enjoy your gifted sub, consider renewing it directly — it helps us reach Plus.”
• Set different expectations for Prime. Treat Prime subs as a bonus, not a foundation. With regional payout differences, don’t bank on them as a reliable metric.
• Educate your community. Many viewers don’t realize their Prime or gifted support doesn’t move you closer to 70/30. Turning that into a campaign message reframes how fans think about their contribution.

The big takeaway: Twitch is redefining what “real support” looks like on the platform. If you want the economics of 70/30, your growth strategy has to be built on direct, recurring buy-in. That’s a fundamental cultural shift for Twitch, and creators who adapt fastest will capture the upside.

Building Retention Engines, Not One-Off Hype

For years, Twitch rewarded spectacle. Gift sub trains, Prime floods, and raid-fueled bursts created the illusion of momentum. The Plus program flips that script. Eligibility for 60/40 or 70/30 is built not on hype but on the ability to retain paying subscribers month over month.

This subtle shift forces creators to think less like entertainers chasing fireworks and more like operators building membership businesses.

Why Retention Is Now the Core Metric

Gifted subs don’t count. Prime subs don’t count - we've established this. What counts is recurring commitment — the willingness of individual viewers to opt in month after month. That change makes retention the defining skill for any creator serious about Plus status.

Retention isn’t just about keeping a number steady. It’s about building systems that give subscribers a reason to renew: predictable value, community belonging, and the sense that their contribution directly shapes your success.

Practical Levers for Retention

• Exclusive perks with real weight. Cosmetic badges and emotes matter, but so do private Discord channels, sub-only VOD access, or personalized shoutouts that reinforce loyalty.
• Recurring content rituals. Weekly shows, monthly Q&As, or recurring events turn sub renewal into a habit tied to specific experiences.
• Progressive goals. Twitch’s Plus Points tracker makes your progress visible. Position it as a collective mission so subscribers feel part of hitting milestones.

Turning Gifting Into Conversion

Here’s the kicker: gifts aren’t worthless, they’re just incomplete. Many creators are now reframing gifted subs as lead-generation tools. The key is to convert gift recipients into direct payers by the time their free month expires. Messaging like “If you loved your gifted sub, consider renewing directly — it counts toward our Plus goal” turns what was once passive into active retention fuel.

From Hype to Health

This shift will be painful for creators who built their model on flashy spikes. But the long-term payoff is healthier communities. A base of recurring subs signals resilience, stability, and staying power — qualities that make not just Twitch but sponsors and collaborators take you more seriously.

The bottom line: Plus is not about chasing fireworks. It’s about building a machine that renews itself every month. Retention is the new meta, and creators who can master it will find themselves not just eligible for 70/30 but also insulated from the volatility that burns out so many peers.

The Opportunity Gap: Who Really Benefits?

The Plus program is marketed as a win for all, but creator sentiment tells another story: it rewards the few who already sit at the top of Twitch’s ecosystem.

One stat says it all: only 2.5% of partners actually qualify for this new split. That means the overwhelming majority of creators — even those with hundreds of concurrent subs — are excluded because their numbers are padded with gifted or Prime activity.

Winners: Established, Sticky Communities

The creators who benefit most are those with highly loyal, paying audiences. Think mid- to large-sized streamers who can consistently sustain 300+ recurring subs. For them, removing the $100k cap opened the ceiling. These streamers can now monetize at 70/30 indefinitely, with no artificial stop.

Strugglers: Mid-Tier Partners

The hardest hit are mid-tier partners. They often have communities large enough to rack up hundreds of concurrent subs, but not the right kind of subs. Their communities thrive on gifting culture, which, under the Plus system, is invisible. These creators are effectively punished for audience dynamics they don’t fully control.

Excluded: Small Affiliates

For small affiliates, the new 60/40 tier dangles a possibility but doesn’t resolve the economics. Hitting 100 recurring subs is still a high bar for emerging creators. And for those who manage it, the incremental gain from 50/50 to 60/40 is modest compared to the leap at 70/30.

Community Perception Matters

Here’s what most creators overlook: the Plus badge itself is a signal. Being enrolled communicates not just better revenue but credibility — proof you’ve built a loyal paying base. That perception gap creates a two-tier Twitch culture, where those in Plus are seen as stable and everyone else is fighting for scraps.

Implications for the Creator Ecosystem

The program risks widening the inequality already present on Twitch. The few at the top consolidate their advantage, while the majority remain locked in a split that feels punitive. At the same time, the clarity of thresholds gives ambitious creators a visible target to chase. It’s a double-edged system: motivating for some, alienating for others.

Actionable takeaway: if you’re below the threshold, don’t treat it as a wall — treat it as a roadmap. Identify exactly how many recurring subs you need, build campaigns around conversion, and track progress relentlessly. While only a small fraction benefit today, the creators who reframe their strategy around Plus mechanics will be the ones climbing into that 2.5% over time.

Leveling Up Your Twitch Economics

The Plus program is Twitch’s way of reshaping the rules of growth. It rewards creators who can build real subscription loyalty rather than chase one-off hype. That means your path to 70/30 is less about luck and more about designing for retention: turning gifts into recurring subs, timing your growth pushes around three-month sprints, and treating Plus Points like the scoreboard they are.

For most streamers, the program feels out of reach today — only a small minority qualify. But that shouldn’t be discouraging. The rules are now visible, the thresholds are public, and the playbook is in your hands. Whether you’re aiming for 60/40 or chasing 70/30, the message is the same: shift from subs as spectacle to subs as commitment.

If you do, you won’t just hit a better split. You’ll build a more resilient community that grows with you in 2025 and beyond.

About the Author

Nadica Naceva

Writer

Nadica Naceva writes, edits, and wrangles content at Influencer Marketing Hub, where she keeps the wheels turning behind the scenes. She’s reviewed more articles than she can count, making sure they don’t go out sounding like AI wrote them in a hurry. When she’s not knee-deep in drafts, she’s training others to spot fluff from miles away (so she doesn’t have to).